1. Amadeus Corporate University
Amadeus Marketing Philippines, Inc.
www.ph.amadeus.com
Amadeus Marketing Phils., Inc.
www.ph.amadeus.com
36th Floor, LKG Tower
6801 Ayala Ave., Makati City
Philippines 1226
T: +63 2 85 77 100
F: +63 2 85 77 198
Entry to the PATA Gold Awards 2009
I. Project Title
“Amadeus Corporate University”
II. Synopsis of the Programme
The Amadeus Corporate University (ACU) was institutionalized in 2004 to promote
professionalism in the Philippine travel & tourism industry. Founded to answer the industry’s
need for globally-certified travel professionals, the ACU provides world-class industry-specific
training, with access to state-of-the-art equipment and Amadeus Travel IT Solutions.
III. Evolution of the Programme
The Amadeus Corporate University first started out as the Amadeus Philippines Training
Center, where the travel consultants of travel agencies that have subscribed to the Amadeus
Global Distribution System, underwent training on how to operate the Amadeus Selling
Platform.
Over time, trainees requested additional courses; and Amadeus Philippines, having identified
the need to provide industry-specific courses to Philippine travel professionals, initiated the
establishment of the Amadeus Corporate University.
In 2001, the Amadeus Corporate University partnered with its first educational institution,
University of Santo Tomas, to provide functional/operational Amadeus Courses to its BS
Tourism students. Each year the number of universities and educational institutions has
grown. Following is a list of current partner institutions:
In Luzon,
College of the Holy Spirit
Columban College
DLS-College of St. Benilde
La Concordia College (Scholarship program)
Lyceum of the Philippines University
Philippine Women’s University
Polytechnic University of the Philippines
San Sebastian College
Southville International School and College
University of Caloocan
University of the Philippines – Asian Institute of Tourism
In the Visayas & Mindanao,
Cebu State College and Technology
Central Philippine University Iloilo
Indiana Aerospace University
Royal Christian PAL Learning Center
University of San Carlos
University of San Jose Recoletos

2. Amadeus Marketing Phils., Inc.
www.ph.amadeus.com
36th Floor, LKG Tower
6801 Ayala Ave., Makati City
Philippines 1226
T: +63 2 85 77 100
F: +63 2 85 77 198
In October 2004, Amadeus Philippines completed the move into its current office location, and
the Amadeus Corporate University launched its new high-technology facilities.
36th
Floor, LKG Tower, 6801 Ayala Ave., Makati City 1226
At present, the Amadeus Corporate University offers regular training sessions on,
For Tourism Students,
1. Amadeus Basic Reservations
2. Introduction to Fares & Ticketing
For Travel Agents,
1. Amadeus Basic Reservations
2. Amadeus Fare Basics
3. Amadeus Fares & Ticketing
4. Amadeus for Managers
5. Amadeus for Accountants
6. Advanced Reservations
Special Amadeus Courses are also available, these include,
1. Non-Air Training – a workshop on Hotels, Cars, and Travel Insurance
2. Introduction to Travel World – a course designed for individuals who would like to
start a career in the travel & tourism industry
In 2005, the Amadeus Corporate University was established in Cebu City, and on 2006, in
Davao City.
Leveraging on its reputation as “the leading provider of IT solutions to the travel & tourism
industry”, the Amadeus Corporate University has employed the Amadeus Learning City to
provide online courses under the header, Amadeus e-Learning. Accessible via the World
Wide Web, Amadeus e-Learning courses are categorized according to:
1. Amadeus Central System (Cryptic mode)
5 modules available
2. Travel Agent e-Learning
8 modules available
3. Amadeus Ticketing
10 modules available
4. Amadeus Selling Platform (Graphical User Interface mode)
17 modules available
5. Amadeus FareXpert
3 modules available
6. Amadeus e-Travel Management
3 modules available

3. Amadeus Marketing Phils., Inc.
www.ph.amadeus.com
36th Floor, LKG Tower
6801 Ayala Ave., Makati City
Philippines 1226
T: +63 2 85 77 100
F: +63 2 85 77 198
7. Learning Management System
2 modules available
8. Help Desk e-Learning
With a module on “Terminal Lessons”
9. General e-Learning
With a module on “Travel Geography – First Steps in the Travel World”
In 2007, the Amadeus Corporate University opened its doors to the Management Association
of the Philippines, which needed a fully equipped venue and training facility to conduct its
highly in-demand CEO Academy on Info Technology Sessions. It provided the use of the
facility free-of-charge, training MAP members on basic, intermediate and advanced IT
courses.
Since May 2008, the Philippines stayed within the Top Five Amadeus Worldwide
Organizations having the Most Number of Active Users to Amadeus e-Learning courses.
In 2009, the Amadeus Corporate University is looking forward to accreditation from the
Technical Education and Skills Development Authority (TESDA), the Philippine governing
body for institutions offering skills development.
To date, the Amadeus Corporate University trains more than 5,000 enrollees annually.
IV. Programme Objectives
The Amadeus Corporate University has the following Objectives:
1. Elevate to world-class standards the skills and capabilities of the Philippine travel
and tourism workforce.
2. Provide globally certified training.
3. Develop the Philippine travel and tourism industry through partnerships with
educational institutions that offer Tourism and Travel Management programs.
4. Empower the development of rural areas by reaching out to them through online
learning services.
5. Sustain the growth of the Philippine travel & tourism industry by educating present
and future travel professionals.
V. Target Audience
Initially, the Target Audiences of the Amadeus Corporate University were the following:
1. Travel & Tourism Industry Professionals
2. Travel Management/Tourism Students
Expanding further, the list has grown to include:
3. Young women beneficiaries of Soroptimist International Makati, a worldwide
womens’ rights organization

4. Amadeus Marketing Phils., Inc.
www.ph.amadeus.com
36th Floor, LKG Tower
6801 Ayala Ave., Makati City
Philippines 1226
T: +63 2 85 77 100
F: +63 2 85 77 198
4. Indigent scholars of the Foundation of Accelerated Students of Travel (FAST)
5. Various civic organizations
6. Individuals who would like to start a career in the travel & tourism industry
7. The business community
VI. Significance of Programme
Due to the globally-accepted certification that an individual receives upon graduating from the
Amadeus Corporate University, that individual will primarily benefit through better
employability. This is because,
1. Amadeus Standards are the same all over the world hence Amadeus-certified Travel
Professionals have the capability to work in any Amadeus-equipped office.
2. Trainees will acquire specific-content skills (i.e. reservations, ticketing, fare quoting).
3. Trainees are abreast with the industry’s current technology.
4. Trainees can perform the necessary travel office functions from ‘day one’ of their
employment.
5. University student trainees broaden their perspective on the industry they are about to
build a career in.
6. Scholars & beneficiaries of human rights organizations are given the opportunity to
build a brighter future.
Where the Philippine travel & tourism industry is concerned, benefits come in the form of,
1. Standards of practice being elevated to world-class levels.
2. Partner-institutions delivering high-caliber Tourism/Travel Management graduates.
3. Decrease in the shortage of skilled travel office staff, job-industry skills mismatch, and
the level of unemployment.
4. Development of rural & far-flung areas due to Amadeus Skills Training accessibility
via the internet.