1. Brief:To revamp the ‘Gastro’ range giving
a contemporary, premium look and feel
whilst focusing on fresh, health and taste.
Solution: Inspiration came from, vibrant
appetising food. A serving suggestion of
beautiful imagery on slate was used to help
consumers make decisions about what to
prepare with each fish variant adding ease
to their shop.The packaging featured a
simplistic dye cut fish for quick recognition
in the freezer.
DONEGAL CATCH
PACKAGING REDESIGN
PORTFOLIO
ORIGINAL PACKAGING

2. Brief: Create a look and feel which
focused on the products USP - day to
night reflective fabric.This would then
be rolled out in-store across different
touch points.
Solution: A product focused theme was
designed to run throughout the store
with the slice showing the transition
of day to night reflective fabric.
Flat in-store graphics feature different
products throughout the store, where
possible rotating lights demonstrate time
change and showcase the reflective fabrics.
ASICS LITE SHOW
IN-STORE CREATIVE
PORTFOLIO
OPTION 1 - WINDOW DISPLAY
OPTION 2 - WINDOW DISPLAY
OPTION 3 - WINDOW DISPLAY

3. Brief: Brochure to showcase the French
Connection Spring/Summer collection of
watches, this was distributed at Basel watch
fair to generate interest from buyers.
Solution: By using a simplistic and stylised
approach to product photography
combined with a minimalistic design to
the brochure gave focus to each piece of
jewelery.The client was extremely happy
with the brochure as the minimalistic
approach highlighted their confidence
with each product.
FRENCH CONNECTION
ART DIRECTION, DESIGN,
RETOUCHING AND ARTWORK
PORTFOLIO

4. Brief: Large scale campaign to generate
awareness of Nivea to drive trial and get
people talking on facebook.
Solution:This campaign was produced as
part of a team.We focused on real people
with good skin in real relationships which
gave consumers something to relate to.
By combining this with thought provoking
copy meant more drive and discussions
on facebook and more sales. Roll out for
this campaign included everything from
48 sheets, press ads, digital and experiential.
NIVEA
CONCEPT, COPY AND DESIGN
PORTFOLIO

5. Brief: Large scale campaign to generate
awareness of Nivea to drive trial and get
people talking on facebook.
Solution:This campaign was produced as
part of a team.We focused on real people
with good skin in real relationships which
gave consumers something to relate to.
By combining this with thought provoking
copy meant more drive and discussions
on facebook and more sales. Roll out for
this campaign included everything from
48 sheets, press ads, digital and experiential.
NIVEA
CONCEPT, COPY AND DESIGN
PORTFOLIO

6. Brief:To produce a campaign which focused
on fancy dress items throughout the year.
Solution:Working within a team to generate
concepts and copy lines, we came to the
conclusion that Narnia was a good starting
point.The use of a wardrobe which could
change through the seasons and reveal a
whole new look at different times of the
year gave flexibility.
ANN SUMMERS
CONCEPT AND DESIGN
PORTFOLIO

7. As quick as a flash... yes it’s that easy!
Everyone loves lasagne, so why not bring the family
together with Dolmio and cook this simple classic
at mealtime.
www.dolmio.co.uk
Hey presto!
A family classic
Cause a frenzy with this no fuss dish.
Everyone loves lasagne, so why not bring the family
together with Dolmio and cook this simple classic
at mealtime.
www.dolmio.co.uk
Feeding time made easy
Piece of cake
Whoever said it wasn’t easy?
Everyone loves lasagne, so why not bring the family
together with Dolmio and cook this simple classic
at mealtime.
www.dolmio.co.uk
It’s not rocket science,
it’s lasagne!
Whoever said it wasn’t easy?
Everyone loves lasagne, so why not bring the family
together with Dolmio and cook this simple classic
at mealtime.
www.dolmio.co.uk
Brief:To produce scamped adcepts for
Dolmio Lasagne Sauces focusing on an
ease and family message.
Solution: Initially I looked at different copy
lines which communicated an ease message,
the visual language then had to work with
each ad for the consumer to instantly
understand what the advert was
telling them.
DOLMIO
CONCEPT, COPY AND DESIGN
PORTFOLIO

8. Key visual
Brief: Core visuals produced to introduce
the new range of Ribena Plus focusing on
the USP which had added vitamins.
Solution:Three very different styles were
produced for the brand which all focused
on added vitamins and nature, the product
was the main focus of the creative putting
emphasis on the vitamin shields and the
new message. Option 2 was selected and
rolled across a full POS suite.
RIBENA
CONCEPT AND DESIGN
PORTFOLIO

9. A personal illustration using the theme
‘growing old disgracefully’. Using a mix
of old and new, featuring the classic purple
rinse and knitting as a traditional hobby
mixed with vibrant colourful clothes and
piercings give a glimpse into the future of
the elderly.
GROWING OLD DISGRACEFULLY
ILLUSTRATION
PORTFOLIO