BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdf
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The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
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BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdf
- 1. https://www.linkedin.com/in/nataliawitczyk/ Search Engines beyond Google Slideshare.Net/NataliaWitczyk1 @witczyk Natalia Witczyk International SEO Consultant
- 2. https://www.linkedin.com/in/nataliawitczyk/ Iām Natalia ā¢ From Poland, based in Barcelona for the last 7 years. ā¢ International SEO. ā¢ Independent SEO Consultant. 2
- 3. https://www.linkedin.com/in/nataliawitczyk/ 3 Today, we will cover 18 Search Engines And we will do it in 20 minutes, soā¦ Dinosaurs Hipsters
- 5. Dinosaur Search Engines = This is what we came for today;)
- 7. https://www.linkedin.com/in/nataliawitczyk/ ā¢ The second largest Search Engine. ā¢ Mostly Desktop (Hello, Edge;)). ā¢ Big on voice search (Cortana&Alexa). ā¢ Might have a comeback (ChatGPT). 7
- 9. https://www.linkedin.com/in/nataliawitczyk/ ā¢ Mostly Russian market. ā¢ But also in Kazakhstan, Turkey, Iranā¦ ā¢ Thereās Yandex Search, Maps, Video, News, Mail, Translate, Taxi... ā¢ Massive sourcecode leak in January. 9
- 11. https://www.linkedin.com/in/nataliawitczyk/ Where can you find the leaked factors? https://webmarketingschool.com/wp- content/uploads/2023/01/factors_gen.txt 11
- 12. https://www.linkedin.com/in/nataliawitczyk/ Key Learnings about Yandex Ranking Factors Ć¼ PageRank and other link factors (age, relevancy). Ć¼ User signals (e.g. CTR). Ć¼ The structure of URLs. Multiple slashes or numbers are a negative factor. Ć¼ Backlinks from Wikipedia. Ć¼ Yandex.Metrika present on the site. Also, some particular Metrika metrics. 12
- 13. https://www.linkedin.com/in/nataliawitczyk/ ā¢ Dominant SE in China. ā¢ Big Chinese Internet wall. ā¢ Chinese phone number needed for the Webmaster Tools. ā¢ The Search documentation hasnāt been updated since 2014 (sic!). 13
- 14. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 14 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 15. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 15 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 16. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 16 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 17. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 17 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 18. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 18 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 19. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu ā Technical Comparison 19 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 20. https://www.linkedin.com/in/nataliawitczyk/ ā¢Not a real Search Engine! ā¢Results powered by Bing. ā¢1.3% global market share. 20
- 21. Hipster AKA Privacy-led Search Engines
- 22. https://www.linkedin.com/in/nataliawitczyk/ 22 New Privacy-led Search Engines
- 23. https://www.linkedin.com/in/nataliawitczyk/ 23 New Privacy-led Search Engines
- 24. https://www.linkedin.com/in/nataliawitczyk/ 24 New Privacy-led Search Engines
- 25. https://www.linkedin.com/in/nataliawitczyk/ 25 New Privacy-led Search Engines
- 26. https://www.linkedin.com/in/nataliawitczyk/ 26 New Privacy-led Search Engines
- 27. https://www.linkedin.com/in/nataliawitczyk/ 27 New Privacy-led Search Engines
- 28. https://www.linkedin.com/in/nataliawitczyk/ 28 New Privacy-led Search Engines
- 29. https://www.linkedin.com/in/nataliawitczyk/ 29 New Privacy-led Search Engines
- 30. https://www.linkedin.com/in/nataliawitczyk/ 30 New Privacy-led Search Engines
- 31. https://www.linkedin.com/in/nataliawitczyk/ 31 New Privacy-led Search Engines
- 32. https://www.linkedin.com/in/nataliawitczyk/ 32 New Privacy-led Search Engines
- 33. https://www.linkedin.com/in/nataliawitczyk/ 33 New Privacy-led Search Engines
- 34. https://www.linkedin.com/in/nataliawitczyk/ 34 New Privacy-led Search Engines
- 35. https://www.linkedin.com/in/nataliawitczyk/ 35 New Privacy-led Search Engines
- 36. https://www.linkedin.com/in/nataliawitczyk/ 36 New Privacy-led Search Engines
- 37. https://www.linkedin.com/in/nataliawitczyk/ No own index. Bing-powered results L Semi-independent indexes Independent indexes J 37 New Privacy-led Search Engines
- 38. https://www.linkedin.com/in/nataliawitczyk/ Why is it so hard to create own index? 38 PROBLEM: š«„ Itās extremely costly, especially now with the internet becoming so huge. š«„ A significant amount of websites block all unknown Search Engine bots. SOLUTION: š As a user, change your Search Engines habits. Use alternatives, set them as default and donate! š As a webmaster, unblock all the Search Engine user-agents, unless they are nasty.
- 40. https://www.linkedin.com/in/nataliawitczyk/ Key SEO Takeaways about the Hipster Search Engines 1.They wonāt all survive. 2.No tools or documentation, due to privacy. This might change in the futureā¦ 3.SE powered by Bing to be optimized the same way as Bing. 40
- 41. https://www.linkedin.com/in/nataliawitczyk/ What a time to be aliveā¦ (as an SEO specialist) 41