Pembantu.com is the first Indonesia's portal of domestic workers. Expanding into the rest of Asia, it collaborates with hundreds of labour agencies to supply maids and other domestic worker on instant clicks

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The first Indonesia’s portal of domestic workers

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Region Millions
Developed Countries 3.6
Eastern Europe and CIS 0.6
Asia and the Pacific 21.5
Latin America and Caribbean 19.6
Africa 5.2
Middle East 2.1
Total 52.6
Average Agency Fees
*Malaysia : US$ 2,700
*Singapore : US$ 2,000
*Indonesia : US$ 150
*Average* : US$ 1,000
Source: International Labour Organisation, 2013
Number of Domestic Workers
Asia’s Market = US$ 21.5 billion
* weighted average based on maid numbers
in the sample countries, internal research

3. Issues:
1. Difficult to find maids
2. Maid data incomplete
3. No centralised maid database
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Lack of data consolidation in the market

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For Indonesia:
Vision: Asia’s largest maid marketplace
For Asian markets:
Launched June 2013 Launching now

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6. 1. Build relationships with agencies
2. Drive traffic by heavy ads
3. Be No. 1 on search engines
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It takes time to build trust, but we are ahead

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Memberships – agen-
cies & employers
Commissions on
recruitment fees
our current database:
 13,500 members
 4,000 callers
 2,000 chatters
Member Fee:
$9.00/6 months
Commission:
$18/order

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2013 2014
Unique visitors 36,000 300,000
Registered users 1,500 12,000
Maids booked online 150 1,500
Operating profit Red Green
Break even point since August 2014
“I found
Pembantu.com
extremely
helpful…” Budi
Irawan, Maid
Agency -
Jakarta

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1. Track records of building
local marketplaces
2. Low competition in the
Asian markets (except HK,
Singapore, UAE)
3. Strong demands for maids
Nas Zakaria,
MBA, Founder
and CEO,
University of
Houston, USA
Budi Perkasa,
Chief
Developer,
University of
Padjajaran Indonesia: 5 million maids

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