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NEW PRODUCT LAUNCH "IDEAL LINK"

This Presentation was made by me and presented by our team in Marketing Management Class on 18/05/13 to Sir Mudassir Mehdi.

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NEW PRODUCT LAUNCH "IDEAL LINK"

  1. 1. Marketing Management
  2. 2. OUR TEAM
  3. 3. Let us see a Documentary….
  4. 4. Survey Based on this existing need we did a survey and here arethe resultshttps://docs.google.com/forms/d/1YoxK1IgFEQ_S1LGmJrkBHrN7Nv81PvSy0m4iLn_TsmM/viewanalytics
  5. 5. Segmentation 12-18 YEARS. SCHOOL & COLLEGE GOING BOYS & GIRLS. PARENTS. URBAN POPULATION. Teenagers who loves to be connected with friendsthrough mobile. Parents who are concern about the safety of theirchildren.
  6. 6. Targeting Teenagers between12-18 yrs.http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/1-Cell-phones.aspx Parents of this age group.
  7. 7. Give freedom to your children by optingfor IDEAL LINK and make themresponsible.AZAADI-ZIMADARI K SAATH
  8. 8. MUHAFIZ AZADI ZIMEDARI K SAATH
  9. 9. Mission & vision Statement“TO CREATE SUCH ENVIRONMENT WHERE KIDSAND PARENTS HAVE A MUTUAL TRUST ANDFAITH ON EACH OTHER”
  10. 10. SERVICE FEATURESPERSONAL ACCOUNT FOR EVERY CUSTOMER ONIDEAL.COMFOOT PRINTSCALL LOGSMS LOGMOBILE SMS VIEWERMOBILE CALL LOGEXPORT TO SD CARD FUNCTION IN EXCELPROFESSOR ON LINEMOBILE INTERNET & EMAIL
  11. 11. Service Charges We are providing SIMS free of cost. One time charges of Rs.500 will charged in order to activate allthese service charges. Monthly Rs.200 will be charged in order to continue theseservices . Muhafiz is being launched in Postpaid and Prepaid packages. Postpaid Services have three packages 1) Rs.500(Per Month) 2) Rs.1000(Per Month) 3) Rs.1500(Per Month)
  12. 12. Call Rates
  13. 13. SMS RATESInternational SMS Rs.2.50/SMS
  14. 14. MMS AND MOBILE INTERNET RATESMMS TO ANY NETWORK IN Rs.2/MMSUNLIMITED MOBILE INTERNET FOR WHOLE MONTHIN JUST Rs.40/MONTH(UNLIMITED DOWNLOAD)
  15. 15. Marketing StrategyPromotional Activities
  16. 16. POSTERS FOR IDEAL LINK
  17. 17. Promotional Activity
  18. 18. Distribution We will be having exclusive Customer Care Centrethrough the major cities Of Pakistan. SIM will only be provided after the submission of NICcopies of Parents
  19. 19. S•Unique Service(first time inPakistan.•Need oriented serviceW•New in business, lack ofexperience in cellular industry•Limited OutletsO•Target audience is interested inusing cell phones.•Security situation of the countryis idle for launching this serviceT•Other cellular network can launchsimilar services.•Unique idea acceptability by kidscould be a challenge
  20. 20. Par

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This Presentation was made by me and presented by our team in Marketing Management Class on 18/05/13 to Sir Mudassir Mehdi.

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