This document discusses the history and misconceptions around absinthe, including that it does not target young partygoers but rather artistic and creative individuals. It notes that most people have never tried absinthe or only did so once due to beliefs it causes hallucinations. The document refers to absinthe providing artistic inspiration and changing one's mindset. It aims to create a thought-provoking atmosphere for unrestrained visionaries and make Vieux Carré the next chapter in absinthe's story.

1. Amber Lewis-Zakuto
Narvis Kennel
David Diehl

2. The History
of Absinthe

4. Absinthe
moves to
New Orleans

9. What’s The
Problem?

10. There is a misconception about
Absinthe among those who are not
familiar with the drink.
Although Absinthe is a spirit being reintroduced into
society with the same classical tastes of the 1800’s and
has a high alcohol level, the beverage does not
target the same mid-20 year old party scene as most
other liquors.

11. 78% of people surveyed never tried Absinthe
Only 7% have tried Absinthe & drank it more than
once

12. “I've never tried it, But understand it has a high
alcohol content.”
“Not something you drink for the taste.”
“[Absinthe] may cause hallucinations. Based on
that, don't want to try it.”

13. The
Green Fairy

14. “...she is a
metaphorical
concept of artistic
enlightenment
and exploration,
of poetic
inspiration, of a
freer state of mind,
of new ideas, of a
changing social
order.”
- Absinthe Expert

15. The
Unrestrained
Visionary

16. This is our audience
●Unique
●Artistic
●Outgoing

18. “Whenever I have too
much on my mind, or I
just can’t seem to
focus on my artwork,
I pour a glass of
absinthe and it gets
me back in that
mindset”

19. “Absinthe
really
opens your
mind.”

20. “Sometimes the
doors need to be
opened.
That’s why so
many writers
and creative
people in the past
fell prey to it
[absinthe].”

21. The
ObjectivE

22. Create a thought provoking atmosphere
for the Unrestrained Visionary,
where yesterday’s history and today's
memories collide.

23. The
Big Idea

24. Our consumers have created
their own story...
make Vieux Carré the next chapter.

25. #GreenFairyTales
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