Resume

1. Narvis Kennel
narviskennel@gmail.com
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Statistics told me I couldn’t. Data showed me I could. Insights lead me to
you.
Education:
Temple University,School of Media and Communications Philadelphia PA
Bachelor of Arts in Advertising research, minor in psychology
Graduation expected: December 2016
Relevant coursework:
Advertising Strategy and Positioning Quantitative Research Methods
Qualitative Research Methods AccountPlanning
Advertising Campaigns Statistics for Psychology
Internships:
Brian Communication and Real Time Media 08/2016- Current
Analystand ProjectmanagementIntern
 Used search engine optimization tools to analyze the strengths and weaknesses of
campaigns
 Created detailed excel spreads forend of the month reports using Google Analytics
and AdWord.
 Managed and maintained budgets forkeywordsour clients bid on
 Used Wordpress to: update page titles and meta descriptions, create image content
to influence recommendations, and hyperlink keywordsfrom one site to the next
Timberlake Camp 06/2016 -08/2016
Social MediaIntern
 Conducted a detailed SWOTanalysis of our social media sites as wellas
competitors
 Found analytics on which kind of social media posts were most successful
 Created a strategic social media campaign that changed our target audience.
 Created daily detailed social media posts forthe fall through spring seasons using
Hootsuite .
Additional Experience:
MasterCard through Temple University 01/2016-05/2016
Mediaplanner
 Conducted extensive research to find what media vehicles our consumers were
using.
 Used a 50-million-dollar budget tocreate a six-month detailed media plan.
 Refined our target audience by creating detailed personas
 Made a creative brief forthe creativeteam to execute the advertisements
Activities:
 Temple Ad Club (TAC)
 The National Society of Leadership and Success
 Philly Ad Club
 National Student Advertising Competition (NSAC)
Skills:
 Proficientin MS Office(Word,PowerPoint,Excel),and SPSS

2.  MRI+, Adspender, Google Analytics, Google Adwords, MozPro