Creating exceptional content, gaining audience trust, and navigating regulations is a delicate juggling act that takes time to perfect. And we've found a shining example of a fintech company that does it right: Chime! 🎯 In this SlideShare post/, we take a look at the different aspects of Chime’s content marketing strategy. Here’s everything covered in this post: - The Chime blog - Chime in the news - Chime’s vibrant social media presence - Chime affiliate program - Content repurposing for maximizing impact and reach - Feature-first SEO strategy - Out-of-the-box marketing campaigns Read the complete Chime content marketing case study here - https://narrato.io/blog/chime-content-marketing-case-study-lessons-from-chimes-content-marketing-strategy/

1. Content Marketing
Case Study
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2. Content
1. The Chime blog
2. Chime in the news
3. Chime’s vibrant social media
presence
4. Chime affiliate program
5. Content repurposing for maximizing
impact and reach
6. Feature-first SEO strategy
7. Out-of-the-box marketing
campaigns
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3. Diverse topics addressing common
customer concerns
Distinct blog categories for easy
navigation
Featured posts prominently displayed
for immediate value
1. The Chime blog
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4. Dedicated section for press coverage
Helps showcase brand authority and
gain the trust of consumers
2. Chime in the news
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5. Instagram and Twitter: Relatable
content, memes, and trends
LinkedIn: Brand news, campaigns, and
#LifeatChime posts
YouTube: Educational content,
collaborations, and engaging video
series
3. Chime’s vibrant social media presence
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6. Affiliate programs help Chime reach
niche audiences and tap into partners'
networks
Cost-effective method: Pay only for
results
4. Chime affiliate program
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7. Chime repurposes content to cater to
diverse audience preferences
Maximizes content's value, extends
lifespan, and boosts visibility
5. Content repurposing for maximizing
impact and reach
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8. Optimizes content with feature-
specific keywords
Help them attract targeted organic
traffic
Chime ranks high for feature
keywords, directing users to relevant
pages.
6. Feature-first SEO strategy
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9. Promotional campaigns like 'Happy
Chime' and 'Chime Feels' highlight
Chime's mission
Paid ad campaigns expand audience
reach and generate brand buzz
7. Out-of-the-box marketing campaigns
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10. Thank You
Read the complete case study on Narrato blog
https://narrato.io/blog/chime-content-marketing-case-study-
lessons-from-chimes-content-marketing-strategy/
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