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Ever measure - Smart Home Energy Monitor - Product Launch Proposal Deck
- 1. EVER-MEASURE smart ENERGY MONITOR By Kirtika Ramraj, Narasimha Palaparthi & Ravishankara Srinivasa
- 2. Agenda Customer Profile01 Objective02 Drivers03 Market Analysis04 Business Enablers05 Financial Model06 Go To Market07
- 4. PROBLEM 01 02 Average US House Hold Consumes Electricity worth $100-$300 Per Month People paying higher electricity bills are unable to find easy and reliable ways to reduce the spend. About 30% of Electricity is Wasted - Roughly $350 - $1000 Per Annum 03 Potential fatal accidents when the appliances are left on for long
- 5. SOLUTION Customized Alerts keep your home and loved Ones Safe Helps reduce the Electricity Usage and Bills by 15% AI Powered Electricity Usage Monitoring System Connects to the Fuse box Track through the Mobile App EverMeasure Provides Real Time Insights of Usage Trends. Optimization Recommendations & Customized Alerts to Conserve Electricity & Reduce Bills
- 6. PERSONA Demographics • Donald – 40 yrs • Melania – 35Yrs • A Busy Couple and happy Homeowner who are Environmental and Energy Consumption Conscious Behavior • Constantly on the Run with Busy Schedules and Goals • Aware of the Energy inefficiencies in the family including Kids • Keeping a Check on Utility Bills and usually planning with family for better use Aspirations • Have State of the Art Technologies at home for Entertainment, Utility • Dream of owning a Bigger house and add more Electric Vehicles Goals • Become Energy Efficient as a family • Optimize Energy Utilization and Utility Bills
- 7. EMPATHY MAP
- 10. Launch EverMeasure product across North American Market Capture 10% of the North American market Share in 1st Year Achieve a growth of 25% YOY Achieve 5* or 4* customer rating OBJECTIVE
- 12. ORGANIC DRIVERS Market Penetration Product Development DiversificationMarket Development EXISTING PRODUCT NEW PRODUCT EXISTINGMARKETNEWMARKET Work with Energy Companies for widening reach Add Solar as a Manageable Energy Resource Supply usage data to various Energy Companies for Managing Supply / Demand - Thereby reducing Wastage in Generation / Distribution Target (+ / -) Next Size of Customers Create Meters of different Utilities Create Designer Meters to attract various genre’s Offer Multiple Options to Consumers Create a MaaS Business Model Create Bundle Deals Target a different Class of Customers
- 13. MARKET-ORGANIC DRIVERS Organic Driver Attractive Fit & Feasibility Alignment with Cust. Objectives Market Penetration Offer Multiple Options to Consumers Create a MaaS Business Model Create Bundle Deals Hi Hi Med Hi H i Med Hi Hi Med Product Development Create Meters of different Utilities / Scale Create Designer Meters to attract various genre’s Hi Lo Hi Lo Med Med Market Expansion Target (+ / -) Next Size of Customers Target a different Class of Customers Hi Med Hi Med Hi Hi Diversification Work with Energy Companies for widening reach Add Solar as a Manageable Energy Resource Supply usage data to various Energy, Appliance Companies (Mkt Intel) Med Hi Hi Med Med Hi Low Med Hi
- 14. INORGANIC DRIVERS Acquisition •Not Recommended due to Funds •Fusion •Smart Meter Makers - Integrate / Embed Ever Measure to both Monitor and Measure JV •Power Plant Solution Providers: BlueWave-AI smartgrid Mgmt management Reposit Power Plant Mgmt Strategic Partnership •Device Manufacturers to manufacture and supply EverMeasure devices. •Appliances Companies – Power Consumption Insights that help in making Energy Efficient Products •Electric Vehicle Co / Charging Station Maker – Charging Interval Insights for R&D of Next gen Charging Systems •Solar Power Co – Utilization, Generation Insights to share demographics and Expand Target markets Inorganic Drivers
- 16. PRIMARY HOME ENERGY MARKET SIZE 01 02 03 Global Market $2.0B in 2020 $4.4B in 2024 North American Market $1.2B in 2020 to $2.64B in 2024 60% of global market is from North America Target Market Size 10% of the US Market in 2020 with a YOY 25% growth
- 17. MARKET ANALYSIS It is a growing market exhibiting a CAGR of around 17% during 2019- 2024 Market Nature Very low entry barrier Growing market in US and nascent market worldwide Customers looking for convenience of use Challenges open-up new Opportunities High electricity bills ~30% wastage of electricity due to lack of monitoring No easy way to reduce electricity usage and save $$ Customer Challenges $2.0B in 2020 and $4.4B by 2022 North America amounting to 60% of the global market size Potential Market Size
- 18. MARKET ANALYSIS 10% of the North American Market in 2020 and with a 25% growth YOY Market share to be captured Growing Market in North America Nascent market worldwide with a CAGR of around 18.36% Market Status This is a new product launch. Target customer segment is using traditional meters and waiting for service provider to give smart meters. Current Customer’s Buying Pattern Those who spend more than $2000/year on electricity and are looking for ways to save 10%-15% on their electricity spends. Natural customer segments
- 19. MARKET ANALYSIS Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use, QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable Price. Position w.r.t competition A HighTech device that tracks the power usage of appliances at residences and recommends optimum usage to save upto 15% on the utility bills. Main Product/Service
- 20. EVER MEASURE SWOT ANALYSIS STRENGTH • Advance statistics using power and spectrum analysis • Integrated with Smart device, solar panels and IOT solution • Customer PII Data encrypted. • Detects Major Appliances • Predicts Appliance failure in advance OPPORTUNITY • Market potential is large • Make every appliance detection with accuracy • B2B space opportunity • Collaborate and Partner with Govt. Energy Providers . WEAKNESS • Cannot be customized • Less accurate when compared to competition THREAT • Lot of competition in the market • Fear of being bought by a bigger fish
- 21. COMPETITIVE ANALYSIS Note: Size of each circle represents Market Size for that competitor in terms of Revenue. Refer Annexure A & B
- 23. BUSINESS ENABLERS To enable the complete automation of supply chain, from order placing through manufacturing and shipping. Digitized Supply Chain To enable selling the product in physical stores, setup demos, order booking etc. Direct Sales Channels Enable efficient and timely customer support. Automated CRM System To create awareness, leads and conversions using various Digital Marketing modes. Digital Marketing To enable the selling of the product in online platforms. E-Commerce
- 25. FINANCIAL MODEL 1 Month 3 Months 6 Months 1 Year 2 Years Revenue Potential $ 50K (200 U) $150K (750 U) $500K (3000 U) $1.2M (10000 U) $5M (20,000U) Investment Needed (Manufacturing) $ 30K $105K $400K $900K $1.7M Other Ops Costs (Events Social Media, Advertising, E- com Commission ) $ 30K $90K $150K $300K $2.3M ($700K Salaries – 5 empl) Gross Margin % (20%) (20%) (10%) 0% 20% EBIT ($10K) ($45K) $50K $0y $1M
- 27. For Homeowners who aim to be Energy Efficient and reduce the Utility Bills Who find it difficult and Overwhelming in managing and monitoring the Energy consumption of various gadgets and appliances in home EverMeasure is a Home Energy Usage Monitoring Device with an associated App That acts like an Energy Assistant to Homeowners in Intelligently Monitoring Usage and Providing Actionable insights to reduce wastage and increase RoI on consumption Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use, QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable Price. POSITIONING STATEMENT
- 29. BUDGETING
- 31. ANNEXURE A – COMPETITION
- 32. ANNEXURE B – COMPETITION
- 33. Thank You