SlideShare a Scribd company logo
1 of 25
Resilience and Transition
what do these concepts mean in
the Dutch pork industry?
Community of Practice Resilience
June 7, Wageningen
Krijn Poppe
How resilient is our pork industry ?
Content of the presentation
1. Definitions of resilience at different levels of the pork
chain: farm, sector, chain
2. A short history and the problems of the Dutch pork
industry
3. Transition theory
4. Questions to focus on:
● Is transition capacity a characteristic of resilience?
● How to define and measure resilience in a period
of transition ?
Resilience
Systems
Traits of the
stressor
Stressors
Traits of the
system
Resilience: a definition
Resilience is the capacity of a complex system
to deal with change and continue to develop
(Stockholm Resilience Centre(SRC)/Hollings)
Farm level: the system is the farm
 Traits: primary production that is, given the risk/reward
ratio organised in family farms
 Stressors: prices, (contagious) diseases, policy measures
and the 3D’s (Death, Disability, Divorce)
 3 levels of resilience (see Ika Darnhofer, 2014):
● Buffer capacity: e.g. solvability, borrowing capacity
● Adaptive capacity: innovation, entrepreneurship?
● Transformative capacity: ?
● Entrepreneurship?
● Weak ties (Granovetter) ?
● ??
 (Compare DSM, Philips, AKZO, Nokia)
Sector level (all pig farms in a region)
 Traits: cluster is a pool of production, competitive
advantage via specialised services, deep labour markets,
efficient size for the up- and downstream chain
 For a resilient sector, in a setting with increasing income
outside farming and technical progress (more piglets /
sow, better feed conversion), farms have to grow (labour
productivity) and (if the market or land / quota are a
limited resource) a number of farms has to disappear
 Stressors: fast urban income development, too
restrictive agricultural policy (e.g. Japan, S. Korea)
 Resilience: capacity of cluster to stay competitive
● Capacity to attract resources (human capital, e.g.
young farmers, land from other sectors)
● Innovation capacity
Chain level (the system is a pork chain)
 Traits: efficient configuration of collaborating firms to
provide consumers with meat manufactured from the
seeds of feed and (industrial) waste.
 Stressors: changes in consumer demand, substitution by
other other (new) products, innovation in technology (by
competitors) or market channels (e.g. Spotify vs. record
company and CD record store).
 Resilience: capacity to stay in business
● Capacity to change chain relationships (ICT, from
auction / weekly price quotes to contracts)
 Or should the system be defined as the Protein chain ?
● Transformative capacity to move from pigs to algae
Conclusion: issue is transformative capacity
 I assume that Resilience can be defined and measured,
and even managed in (about) the way I presented
 At least that is the case in a rather stable situation,
where the situation asks for buffer capacity and adaptive
capacity
 How about a situation where a transition is in the making
and we want to measure transformative capacity?
● Define and measure before transition
● Define and measure during transition (reflexive ?)
● Design future state, after transition
Our pork industry - bottlenecks
Dutch pork industry (network of chains): a
short history
 1950s: small, poor mixed (subsistence) farms on poor
sandy soils: “small farmers problem”
● Development of pigs and poultry sector with
government support
 1960s: encouraged by CAP (high pork prices and cheap
imports of citrus pulp, corn gluten, tapioca, crushed soy)
 1970s: encouraged by fiscal investment premiums
(WIR), environmental problems grab attention
 1980: introduction of quota, manure policy
 Around 2000: classical swine fever, animal welfare
issues, ammonia. Q-Fever in goats. “Megastallen”.
The problem is un-sustainability
 Environment (emissions, oversupply of manure, deforestation
for feed production);
 Health (animal health, resistance of antibiotics, fine particles);
 Animal welfare;
 Landscape (odour, scale of stables, horizon pollution)
 These are external effects
● No problem owner
● Societal costs that are not included in the price of food.
 Has become a wicked problem
The system blocks...
a) Cost price driven
• Optimalisation and efficiency oriented
• Supply driven, many anonimous products
• Until a few decennia ago it was a succes-story
b) Negative external effects: political governments act
only after a time-delay, the policy targets are then
often reailised.
c) Citizens protest, but that does not translate in a
changed buying behaviour in the shop
Blocks....
d) Higher production costs are difficult:
• Part of the slaughtered animal is for export to
markets were willingness to pay for animal welfare
is low.
• Only 30% of the production is fresh meat for the
Dutch retail.
e) Firms (and ngo) work on different geografic scales
(national vs. NW Europe). Strong internationalisation
of the feed industry
Meat marketing ... A way to go
time
Leaving Production
Branding
Market Orientation
Branding;
Innovativeness
Process
optimization;
scale and scope
effects
Major strategic
management focus
Poultry
Beer/
Beverages
Dairy
Fragmented industry;
mainly national markets
High market concentration;
multinational companies
Increased market
concentration;
more internationalized
companies
Pork
Snacks &
Sweets
Bron: Wijnands, Van der Meulen & Poppe, 2007
Transition
Theory
Feed back cycles
improvement
strategic
planning
transition
standards
objectives
values,
norms
Design
Reconstruct
reality
Plan
Interactive self-
organisation
Transition is more than just change:
Figure 1 Multi-level perspective on transitions (Geels en Schot, 2007)
The S-curve
from Geels &
Schot
Does it exist?
Can it be
managed?
Transition management ?
Although transitions cannot be managed in terms of
command and control, they can be managed in terms of
influencing and adjusting: a more subtle, evolutionary
way of steering.
In other words the direction and pace of transitions can be
influenced, even if not controlled directly. Transition
management therefore aims to better organise and
coordinate transition processes at a societal level, ant
tries to steer them into a sustainable direction (Loorbach
& Rotmans, 2006)
Transition theories in social science / economics
 Organisational change management
● Planned change / organisational development
 Multi-actor collaboration
● Cooperation / negotiation in wicked problems
 Network governance: from government to governance
 Policy agenda setting
 Social learning: participatory systems
 Adaptive management: ecological approach
 Economics:
● Induced innovation theory (Hayami & Ruttan)
● Economic organisation theory / institutional economics
● Kondratieff business cycles (Schumpeter, Perez)
Transformative capacity and transition
 How about a situation where a transition is in the making
and we want to measure transformative capacity?
● Define and measure before transition
● Define and measure during transition (reflexive ?)
● Design future state, after transition
 Can we be inspired for measuring Resilience
(transformative capacity) by definitions and
indicators from transition theories ?
Does it help to imagine a greenfields
situation?
 How would we organise the pork sector / protein sector
when we could start from scratch ?
 Is resilience the transformative capacity to move from
the current situation towards that greenfields situation?
 Verwaart and Van den Broek modelled alternative states
of the chain organisation (inspired by chain organisations
in other, more sustainable sectors) with Agent Based
Modelling.
● Can we measure resilience in those alternative
states?
● Does this help to define and measure resilience in
the current situation ??
Scenarios (for Agent Based Modelling)
No
coordination;
only regular
and organic
meat products
Brands offer
different
sustainability
levels
Brands must
offer annually
increasing
minimal
percentage of
sustainable
Information
platform
provides
supply
forecasts to
producers
Long term
contracts
between
brand and
producer with
fixed premium
Baseline Differen-
tiation
Green
Track
Market
platform
Producers’
organisation
Source: Tim Verwaart, Eva van den Broek, LEI
Demand
Unsatisfied
demand
Certified
producers
Producers’
capital
Producers’
defaults
Conclusions: more research is needed
1. Definitions of resilience at different levels of the pork
chain (farm, sector, chain):
● relatively easy for buffer- and adaptive capacity.
● more difficult for transformative capacity,
especially in sectors and chains (different levels)
2. Transitions: Inspiring cases for research, but also
difficult to work with a moving target ?
3. Questions to focus on:
● Is transition capacity a characteristic of resilience?
● How to define and measure resilience in a period
of transition ?
● How to focus on the relationships between levels
in the chain ?
Thanks for your
attention

More Related Content

What's hot

Igls presentation scenarios akis
Igls presentation scenarios akis Igls presentation scenarios akis
Igls presentation scenarios akis Krijn Poppe
 
EUFRESHINFO ICT and business Rotterdam dec 2015
EUFRESHINFO ICT and business Rotterdam dec 2015EUFRESHINFO ICT and business Rotterdam dec 2015
EUFRESHINFO ICT and business Rotterdam dec 2015Krijn Poppe
 
Flint for global club directors
Flint  for  global club directorsFlint  for  global club directors
Flint for global club directorsKrijn Poppe
 
Data Governance in agriculture
Data Governance in agricultureData Governance in agriculture
Data Governance in agricultureKrijn Poppe
 
Krijn poppe vineland research 2016
Krijn poppe vineland research 2016Krijn poppe vineland research 2016
Krijn poppe vineland research 2016Krijn Poppe
 
Farewell address krijn j poppe
Farewell address krijn j poppeFarewell address krijn j poppe
Farewell address krijn j poppeKrijn Poppe
 
Data governance presentation at the World Bank
Data governance presentation at the World BankData governance presentation at the World Bank
Data governance presentation at the World BankKrijn Poppe
 
Challenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for researchChallenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for researchKrijn Poppe
 
Krijn Poppe tagung dbv berlin 2015
Krijn Poppe tagung dbv berlin 2015Krijn Poppe tagung dbv berlin 2015
Krijn Poppe tagung dbv berlin 2015Krijn Poppe
 
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyondFuture of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyondMamoon Ismail Khalid
 
KjJ Poppe 7th phd workshop barcelona 2017
KjJ Poppe 7th phd workshop barcelona 2017KjJ Poppe 7th phd workshop barcelona 2017
KjJ Poppe 7th phd workshop barcelona 2017Krijn Poppe
 
American gothic on farm definitions
American gothic  on farm definitionsAmerican gothic  on farm definitions
American gothic on farm definitionsKrijn Poppe
 
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...Demand-Driven innovation in agriculture: Creating economic opportunity for sm...
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...ICRISAT
 
KJ POPPE for young farmers DG Agri
KJ POPPE for young farmers DG AgriKJ POPPE for young farmers DG Agri
KJ POPPE for young farmers DG AgriKrijn Poppe
 
Big data OECD Workshop
Big data OECD WorkshopBig data OECD Workshop
Big data OECD WorkshopKrijn Poppe
 
Vertical farming market
Vertical farming marketVertical farming market
Vertical farming marketjohnmartin636
 
Trend Spotlight: AgTech
Trend Spotlight: AgTechTrend Spotlight: AgTech
Trend Spotlight: AgTechPioneers.io
 
Spielman et al, digital tools and agricultural markets in africa, ifpri 21
Spielman et al, digital tools and agricultural markets in africa, ifpri 21Spielman et al, digital tools and agricultural markets in africa, ifpri 21
Spielman et al, digital tools and agricultural markets in africa, ifpri 21Ahmed Ali
 

What's hot (20)

Igls presentation scenarios akis
Igls presentation scenarios akis Igls presentation scenarios akis
Igls presentation scenarios akis
 
EUFRESHINFO ICT and business Rotterdam dec 2015
EUFRESHINFO ICT and business Rotterdam dec 2015EUFRESHINFO ICT and business Rotterdam dec 2015
EUFRESHINFO ICT and business Rotterdam dec 2015
 
Flint for global club directors
Flint  for  global club directorsFlint  for  global club directors
Flint for global club directors
 
Data Governance in agriculture
Data Governance in agricultureData Governance in agriculture
Data Governance in agriculture
 
Krijn poppe vineland research 2016
Krijn poppe vineland research 2016Krijn poppe vineland research 2016
Krijn poppe vineland research 2016
 
Farewell address krijn j poppe
Farewell address krijn j poppeFarewell address krijn j poppe
Farewell address krijn j poppe
 
Data governance presentation at the World Bank
Data governance presentation at the World BankData governance presentation at the World Bank
Data governance presentation at the World Bank
 
Challenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for researchChallenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for research
 
Krijn Poppe tagung dbv berlin 2015
Krijn Poppe tagung dbv berlin 2015Krijn Poppe tagung dbv berlin 2015
Krijn Poppe tagung dbv berlin 2015
 
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyondFuture of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
 
KjJ Poppe 7th phd workshop barcelona 2017
KjJ Poppe 7th phd workshop barcelona 2017KjJ Poppe 7th phd workshop barcelona 2017
KjJ Poppe 7th phd workshop barcelona 2017
 
American gothic on farm definitions
American gothic  on farm definitionsAmerican gothic  on farm definitions
American gothic on farm definitions
 
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...Demand-Driven innovation in agriculture: Creating economic opportunity for sm...
Demand-Driven innovation in agriculture: Creating economic opportunity for sm...
 
KJ POPPE for young farmers DG Agri
KJ POPPE for young farmers DG AgriKJ POPPE for young farmers DG Agri
KJ POPPE for young farmers DG Agri
 
Big Data in Agriculture - Setting the scene for the CGIAR
Big Data in Agriculture - Setting the scene for the CGIARBig Data in Agriculture - Setting the scene for the CGIAR
Big Data in Agriculture - Setting the scene for the CGIAR
 
Big data OECD Workshop
Big data OECD WorkshopBig data OECD Workshop
Big data OECD Workshop
 
Vertical farming market
Vertical farming marketVertical farming market
Vertical farming market
 
Trend Spotlight: AgTech
Trend Spotlight: AgTechTrend Spotlight: AgTech
Trend Spotlight: AgTech
 
Fatma El Zahraa Aglan (WB) • 2019 IFPRI Egypt - WB “Innovations for Agricultu...
Fatma El Zahraa Aglan (WB) • 2019 IFPRI Egypt - WB “Innovations for Agricultu...Fatma El Zahraa Aglan (WB) • 2019 IFPRI Egypt - WB “Innovations for Agricultu...
Fatma El Zahraa Aglan (WB) • 2019 IFPRI Egypt - WB “Innovations for Agricultu...
 
Spielman et al, digital tools and agricultural markets in africa, ifpri 21
Spielman et al, digital tools and agricultural markets in africa, ifpri 21Spielman et al, digital tools and agricultural markets in africa, ifpri 21
Spielman et al, digital tools and agricultural markets in africa, ifpri 21
 

Similar to Resilience en transitie

Food security and food value chains
Food security and food value chainsFood security and food value chains
Food security and food value chainsDr. Vijayender Nalla
 
From farm to landscape and further: Increasing the capacity for integrated re...
From farm to landscape and further: Increasing the capacity for integrated re...From farm to landscape and further: Increasing the capacity for integrated re...
From farm to landscape and further: Increasing the capacity for integrated re...Humidtropics, a CGIAR Research Program
 
From farm to landscape and beyond increasing the capacity for innovative int...
From farm to landscape and beyond  increasing the capacity for innovative int...From farm to landscape and beyond  increasing the capacity for innovative int...
From farm to landscape and beyond increasing the capacity for innovative int...Humidtropics, a CGIAR Research Program
 
And what should we do today? Developing a research-for-development agenda for...
And what should we do today? Developing a research-for-development agenda for...And what should we do today? Developing a research-for-development agenda for...
And what should we do today? Developing a research-for-development agenda for...ILRI
 
Trends for future farming
Trends for future farmingTrends for future farming
Trends for future farmingKrijn Poppe
 
Livestock market opportunities for the poor
Livestock market opportunities for the poorLivestock market opportunities for the poor
Livestock market opportunities for the poorILRI
 
Agribuisness Management
Agribuisness ManagementAgribuisness Management
Agribuisness ManagementMahesh Kadam
 
ENZA Lecture 2022 Krijn Poppe.pptx
ENZA Lecture 2022 Krijn Poppe.pptxENZA Lecture 2022 Krijn Poppe.pptx
ENZA Lecture 2022 Krijn Poppe.pptxKrijn Poppe
 
ADEX - convencion envases 2012: hak & partners
ADEX - convencion envases 2012: hak & partnersADEX - convencion envases 2012: hak & partners
ADEX - convencion envases 2012: hak & partnersHernani Larrea
 
Sustainable Blending OECD Seminar.pptx
Sustainable Blending OECD Seminar.pptxSustainable Blending OECD Seminar.pptx
Sustainable Blending OECD Seminar.pptxKrijn Poppe
 
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...John Blue
 
Diversity of institutional framework for GI systems/markets according to the ...
Diversity of institutional framework for GI systems/markets according to the ...Diversity of institutional framework for GI systems/markets according to the ...
Diversity of institutional framework for GI systems/markets according to the ...ExternalEvents
 
KJ Poppe dg agri covid 19
KJ Poppe  dg agri covid 19KJ Poppe  dg agri covid 19
KJ Poppe dg agri covid 19Krijn Poppe
 
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way Forward
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way ForwardInclusive and Efficient Value Chains: Innovations, Scaling, and Way Forward
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way ForwardIFPRI-PIM
 
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...ILRI
 
Achieving PCSD: A Challenge for Europe's agriculture
Achieving PCSD: A Challenge for Europe's agricultureAchieving PCSD: A Challenge for Europe's agriculture
Achieving PCSD: A Challenge for Europe's agricultureCéline Charveriat
 
Mfs June 2011
Mfs June 2011Mfs June 2011
Mfs June 2011Jhak
 
Presentation Regenerative agriculture.pdf
Presentation Regenerative agriculture.pdfPresentation Regenerative agriculture.pdf
Presentation Regenerative agriculture.pdfJoost de Jong
 

Similar to Resilience en transitie (20)

Food security and food value chains
Food security and food value chainsFood security and food value chains
Food security and food value chains
 
From farm to landscape and further: Increasing the capacity for integrated re...
From farm to landscape and further: Increasing the capacity for integrated re...From farm to landscape and further: Increasing the capacity for integrated re...
From farm to landscape and further: Increasing the capacity for integrated re...
 
From farm to landscape and beyond increasing the capacity for innovative int...
From farm to landscape and beyond  increasing the capacity for innovative int...From farm to landscape and beyond  increasing the capacity for innovative int...
From farm to landscape and beyond increasing the capacity for innovative int...
 
And what should we do today? Developing a research-for-development agenda for...
And what should we do today? Developing a research-for-development agenda for...And what should we do today? Developing a research-for-development agenda for...
And what should we do today? Developing a research-for-development agenda for...
 
Economic Challenges & Sustainability - Princes Trust Presentation
Economic Challenges & Sustainability - Princes Trust PresentationEconomic Challenges & Sustainability - Princes Trust Presentation
Economic Challenges & Sustainability - Princes Trust Presentation
 
Trends for future farming
Trends for future farmingTrends for future farming
Trends for future farming
 
Livestock market opportunities for the poor
Livestock market opportunities for the poorLivestock market opportunities for the poor
Livestock market opportunities for the poor
 
Agribuisness Management
Agribuisness ManagementAgribuisness Management
Agribuisness Management
 
ENZA Lecture 2022 Krijn Poppe.pptx
ENZA Lecture 2022 Krijn Poppe.pptxENZA Lecture 2022 Krijn Poppe.pptx
ENZA Lecture 2022 Krijn Poppe.pptx
 
ADEX - convencion envases 2012: hak & partners
ADEX - convencion envases 2012: hak & partnersADEX - convencion envases 2012: hak & partners
ADEX - convencion envases 2012: hak & partners
 
Goat Production and Marketing in Zimbabwe
Goat Production and Marketing in ZimbabweGoat Production and Marketing in Zimbabwe
Goat Production and Marketing in Zimbabwe
 
Sustainable Blending OECD Seminar.pptx
Sustainable Blending OECD Seminar.pptxSustainable Blending OECD Seminar.pptx
Sustainable Blending OECD Seminar.pptx
 
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...
Dr. Leon Mol - Sustainability opportunities for a broad assortment of small (...
 
Diversity of institutional framework for GI systems/markets according to the ...
Diversity of institutional framework for GI systems/markets according to the ...Diversity of institutional framework for GI systems/markets according to the ...
Diversity of institutional framework for GI systems/markets according to the ...
 
KJ Poppe dg agri covid 19
KJ Poppe  dg agri covid 19KJ Poppe  dg agri covid 19
KJ Poppe dg agri covid 19
 
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way Forward
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way ForwardInclusive and Efficient Value Chains: Innovations, Scaling, and Way Forward
Inclusive and Efficient Value Chains: Innovations, Scaling, and Way Forward
 
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...
Developing a Livestock Agri-Food Systems Research Program for the CGIAR: Back...
 
Achieving PCSD: A Challenge for Europe's agriculture
Achieving PCSD: A Challenge for Europe's agricultureAchieving PCSD: A Challenge for Europe's agriculture
Achieving PCSD: A Challenge for Europe's agriculture
 
Mfs June 2011
Mfs June 2011Mfs June 2011
Mfs June 2011
 
Presentation Regenerative agriculture.pdf
Presentation Regenerative agriculture.pdfPresentation Regenerative agriculture.pdf
Presentation Regenerative agriculture.pdf
 

More from Krijn Poppe

Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Krijn Poppe
 
KJPoppe DG AGRI Certification as a tool to reduce administrative burdens
KJPoppe DG AGRI Certification as a tool to reduce administrative burdensKJPoppe DG AGRI Certification as a tool to reduce administrative burdens
KJPoppe DG AGRI Certification as a tool to reduce administrative burdensKrijn Poppe
 
KJ Poppe Teeltondersteunende hardware.pptx
KJ Poppe Teeltondersteunende hardware.pptxKJ Poppe Teeltondersteunende hardware.pptx
KJ Poppe Teeltondersteunende hardware.pptxKrijn Poppe
 
KJ Poppe Zuivel NL.pdf
KJ Poppe Zuivel NL.pdfKJ Poppe Zuivel NL.pdf
KJ Poppe Zuivel NL.pdfKrijn Poppe
 
KJ Poppe Werkverband Friesland 2023.pdf
KJ Poppe Werkverband Friesland 2023.pdfKJ Poppe Werkverband Friesland 2023.pdf
KJ Poppe Werkverband Friesland 2023.pdfKrijn Poppe
 
KJ Poppe Economendag 2023 Stikstof.pptx
KJ Poppe Economendag 2023 Stikstof.pptxKJ Poppe Economendag 2023 Stikstof.pptx
KJ Poppe Economendag 2023 Stikstof.pptxKrijn Poppe
 
Lezing PAL KJ Poppe.pptx
Lezing PAL KJ Poppe.pptxLezing PAL KJ Poppe.pptx
Lezing PAL KJ Poppe.pptxKrijn Poppe
 
MEF4CAP national workshop NL KJP March 2023.pptx
MEF4CAP national workshop NL KJP March 2023.pptxMEF4CAP national workshop NL KJP March 2023.pptx
MEF4CAP national workshop NL KJP March 2023.pptxKrijn Poppe
 
Regie op Ruimte Bijmengen Studiekring.pptx
Regie op Ruimte Bijmengen Studiekring.pptxRegie op Ruimte Bijmengen Studiekring.pptx
Regie op Ruimte Bijmengen Studiekring.pptxKrijn Poppe
 
MEF4CAP workshop Dublin March 2023.pdf
MEF4CAP workshop Dublin March 2023.pdfMEF4CAP workshop Dublin March 2023.pdf
MEF4CAP workshop Dublin March 2023.pdfKrijn Poppe
 
Presentation EEAC briefing paper PV EU.pptx
Presentation EEAC briefing paper PV EU.pptxPresentation EEAC briefing paper PV EU.pptx
Presentation EEAC briefing paper PV EU.pptxKrijn Poppe
 
Presentation EEAC position paper NL.pptx
Presentation EEAC position paper NL.pptxPresentation EEAC position paper NL.pptx
Presentation EEAC position paper NL.pptxKrijn Poppe
 
KJ Poppe Actualiteiten Dronten en Blaricum.pptx
KJ Poppe Actualiteiten Dronten en Blaricum.pptxKJ Poppe Actualiteiten Dronten en Blaricum.pptx
KJ Poppe Actualiteiten Dronten en Blaricum.pptxKrijn Poppe
 
Sustainable food systems and the role of the agricultural economist
Sustainable food systems and the role of the agricultural economistSustainable food systems and the role of the agricultural economist
Sustainable food systems and the role of the agricultural economistKrijn Poppe
 
Presentatie Pov Flevoland_6_juli_2022_.PPTX
Presentatie Pov Flevoland_6_juli_2022_.PPTXPresentatie Pov Flevoland_6_juli_2022_.PPTX
Presentatie Pov Flevoland_6_juli_2022_.PPTXKrijn Poppe
 
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptx
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptxRli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptx
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptxKrijn Poppe
 
Lezing NISCOO Heerenveen 2022.pptx
Lezing NISCOO Heerenveen 2022.pptxLezing NISCOO Heerenveen 2022.pptx
Lezing NISCOO Heerenveen 2022.pptxKrijn Poppe
 
Robotic accounting igls2022 paper presentation
Robotic accounting igls2022 paper presentationRobotic accounting igls2022 paper presentation
Robotic accounting igls2022 paper presentationKrijn Poppe
 
Lezing biologische boeren flevoland 2022
Lezing biologische boeren flevoland 2022Lezing biologische boeren flevoland 2022
Lezing biologische boeren flevoland 2022Krijn Poppe
 

More from Krijn Poppe (20)

Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
 
KJPoppe DG AGRI Certification as a tool to reduce administrative burdens
KJPoppe DG AGRI Certification as a tool to reduce administrative burdensKJPoppe DG AGRI Certification as a tool to reduce administrative burdens
KJPoppe DG AGRI Certification as a tool to reduce administrative burdens
 
KJ Poppe Teeltondersteunende hardware.pptx
KJ Poppe Teeltondersteunende hardware.pptxKJ Poppe Teeltondersteunende hardware.pptx
KJ Poppe Teeltondersteunende hardware.pptx
 
KJ Poppe Zuivel NL.pdf
KJ Poppe Zuivel NL.pdfKJ Poppe Zuivel NL.pdf
KJ Poppe Zuivel NL.pdf
 
KJ Poppe Werkverband Friesland 2023.pdf
KJ Poppe Werkverband Friesland 2023.pdfKJ Poppe Werkverband Friesland 2023.pdf
KJ Poppe Werkverband Friesland 2023.pdf
 
KJ Poppe Economendag 2023 Stikstof.pptx
KJ Poppe Economendag 2023 Stikstof.pptxKJ Poppe Economendag 2023 Stikstof.pptx
KJ Poppe Economendag 2023 Stikstof.pptx
 
Lezing PAL KJ Poppe.pptx
Lezing PAL KJ Poppe.pptxLezing PAL KJ Poppe.pptx
Lezing PAL KJ Poppe.pptx
 
MEF4CAP national workshop NL KJP March 2023.pptx
MEF4CAP national workshop NL KJP March 2023.pptxMEF4CAP national workshop NL KJP March 2023.pptx
MEF4CAP national workshop NL KJP March 2023.pptx
 
Regie op Ruimte Bijmengen Studiekring.pptx
Regie op Ruimte Bijmengen Studiekring.pptxRegie op Ruimte Bijmengen Studiekring.pptx
Regie op Ruimte Bijmengen Studiekring.pptx
 
MEF4CAP workshop Dublin March 2023.pdf
MEF4CAP workshop Dublin March 2023.pdfMEF4CAP workshop Dublin March 2023.pdf
MEF4CAP workshop Dublin March 2023.pdf
 
Presentation EEAC briefing paper PV EU.pptx
Presentation EEAC briefing paper PV EU.pptxPresentation EEAC briefing paper PV EU.pptx
Presentation EEAC briefing paper PV EU.pptx
 
Presentation EEAC position paper NL.pptx
Presentation EEAC position paper NL.pptxPresentation EEAC position paper NL.pptx
Presentation EEAC position paper NL.pptx
 
Bijmengen.pdf
Bijmengen.pdfBijmengen.pdf
Bijmengen.pdf
 
KJ Poppe Actualiteiten Dronten en Blaricum.pptx
KJ Poppe Actualiteiten Dronten en Blaricum.pptxKJ Poppe Actualiteiten Dronten en Blaricum.pptx
KJ Poppe Actualiteiten Dronten en Blaricum.pptx
 
Sustainable food systems and the role of the agricultural economist
Sustainable food systems and the role of the agricultural economistSustainable food systems and the role of the agricultural economist
Sustainable food systems and the role of the agricultural economist
 
Presentatie Pov Flevoland_6_juli_2022_.PPTX
Presentatie Pov Flevoland_6_juli_2022_.PPTXPresentatie Pov Flevoland_6_juli_2022_.PPTX
Presentatie Pov Flevoland_6_juli_2022_.PPTX
 
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptx
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptxRli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptx
Rli presentatie landbouwadvies tbv Waterskip Friesland mei 2022.pptx
 
Lezing NISCOO Heerenveen 2022.pptx
Lezing NISCOO Heerenveen 2022.pptxLezing NISCOO Heerenveen 2022.pptx
Lezing NISCOO Heerenveen 2022.pptx
 
Robotic accounting igls2022 paper presentation
Robotic accounting igls2022 paper presentationRobotic accounting igls2022 paper presentation
Robotic accounting igls2022 paper presentation
 
Lezing biologische boeren flevoland 2022
Lezing biologische boeren flevoland 2022Lezing biologische boeren flevoland 2022
Lezing biologische boeren flevoland 2022
 

Recently uploaded

Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
CELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxCELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxJiesonDelaCerna
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitolTechU
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfMahmoud M. Sallam
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 

Recently uploaded (20)

Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
CELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxCELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptx
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
 
ESSENTIAL of (CS/IT/IS) class 06 (database)
ESSENTIAL of (CS/IT/IS) class 06 (database)ESSENTIAL of (CS/IT/IS) class 06 (database)
ESSENTIAL of (CS/IT/IS) class 06 (database)
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 

Resilience en transitie

  • 1. Resilience and Transition what do these concepts mean in the Dutch pork industry? Community of Practice Resilience June 7, Wageningen Krijn Poppe
  • 2. How resilient is our pork industry ?
  • 3. Content of the presentation 1. Definitions of resilience at different levels of the pork chain: farm, sector, chain 2. A short history and the problems of the Dutch pork industry 3. Transition theory 4. Questions to focus on: ● Is transition capacity a characteristic of resilience? ● How to define and measure resilience in a period of transition ?
  • 4. Resilience Systems Traits of the stressor Stressors Traits of the system Resilience: a definition Resilience is the capacity of a complex system to deal with change and continue to develop (Stockholm Resilience Centre(SRC)/Hollings)
  • 5. Farm level: the system is the farm  Traits: primary production that is, given the risk/reward ratio organised in family farms  Stressors: prices, (contagious) diseases, policy measures and the 3D’s (Death, Disability, Divorce)  3 levels of resilience (see Ika Darnhofer, 2014): ● Buffer capacity: e.g. solvability, borrowing capacity ● Adaptive capacity: innovation, entrepreneurship? ● Transformative capacity: ? ● Entrepreneurship? ● Weak ties (Granovetter) ? ● ??  (Compare DSM, Philips, AKZO, Nokia)
  • 6. Sector level (all pig farms in a region)  Traits: cluster is a pool of production, competitive advantage via specialised services, deep labour markets, efficient size for the up- and downstream chain  For a resilient sector, in a setting with increasing income outside farming and technical progress (more piglets / sow, better feed conversion), farms have to grow (labour productivity) and (if the market or land / quota are a limited resource) a number of farms has to disappear  Stressors: fast urban income development, too restrictive agricultural policy (e.g. Japan, S. Korea)  Resilience: capacity of cluster to stay competitive ● Capacity to attract resources (human capital, e.g. young farmers, land from other sectors) ● Innovation capacity
  • 7. Chain level (the system is a pork chain)  Traits: efficient configuration of collaborating firms to provide consumers with meat manufactured from the seeds of feed and (industrial) waste.  Stressors: changes in consumer demand, substitution by other other (new) products, innovation in technology (by competitors) or market channels (e.g. Spotify vs. record company and CD record store).  Resilience: capacity to stay in business ● Capacity to change chain relationships (ICT, from auction / weekly price quotes to contracts)  Or should the system be defined as the Protein chain ? ● Transformative capacity to move from pigs to algae
  • 8. Conclusion: issue is transformative capacity  I assume that Resilience can be defined and measured, and even managed in (about) the way I presented  At least that is the case in a rather stable situation, where the situation asks for buffer capacity and adaptive capacity  How about a situation where a transition is in the making and we want to measure transformative capacity? ● Define and measure before transition ● Define and measure during transition (reflexive ?) ● Design future state, after transition
  • 9. Our pork industry - bottlenecks
  • 10. Dutch pork industry (network of chains): a short history  1950s: small, poor mixed (subsistence) farms on poor sandy soils: “small farmers problem” ● Development of pigs and poultry sector with government support  1960s: encouraged by CAP (high pork prices and cheap imports of citrus pulp, corn gluten, tapioca, crushed soy)  1970s: encouraged by fiscal investment premiums (WIR), environmental problems grab attention  1980: introduction of quota, manure policy  Around 2000: classical swine fever, animal welfare issues, ammonia. Q-Fever in goats. “Megastallen”.
  • 11. The problem is un-sustainability  Environment (emissions, oversupply of manure, deforestation for feed production);  Health (animal health, resistance of antibiotics, fine particles);  Animal welfare;  Landscape (odour, scale of stables, horizon pollution)  These are external effects ● No problem owner ● Societal costs that are not included in the price of food.  Has become a wicked problem
  • 12. The system blocks... a) Cost price driven • Optimalisation and efficiency oriented • Supply driven, many anonimous products • Until a few decennia ago it was a succes-story b) Negative external effects: political governments act only after a time-delay, the policy targets are then often reailised. c) Citizens protest, but that does not translate in a changed buying behaviour in the shop
  • 13. Blocks.... d) Higher production costs are difficult: • Part of the slaughtered animal is for export to markets were willingness to pay for animal welfare is low. • Only 30% of the production is fresh meat for the Dutch retail. e) Firms (and ngo) work on different geografic scales (national vs. NW Europe). Strong internationalisation of the feed industry
  • 14. Meat marketing ... A way to go time Leaving Production Branding Market Orientation Branding; Innovativeness Process optimization; scale and scope effects Major strategic management focus Poultry Beer/ Beverages Dairy Fragmented industry; mainly national markets High market concentration; multinational companies Increased market concentration; more internationalized companies Pork Snacks & Sweets Bron: Wijnands, Van der Meulen & Poppe, 2007
  • 17. Figure 1 Multi-level perspective on transitions (Geels en Schot, 2007) The S-curve from Geels & Schot Does it exist? Can it be managed?
  • 18. Transition management ? Although transitions cannot be managed in terms of command and control, they can be managed in terms of influencing and adjusting: a more subtle, evolutionary way of steering. In other words the direction and pace of transitions can be influenced, even if not controlled directly. Transition management therefore aims to better organise and coordinate transition processes at a societal level, ant tries to steer them into a sustainable direction (Loorbach & Rotmans, 2006)
  • 19. Transition theories in social science / economics  Organisational change management ● Planned change / organisational development  Multi-actor collaboration ● Cooperation / negotiation in wicked problems  Network governance: from government to governance  Policy agenda setting  Social learning: participatory systems  Adaptive management: ecological approach  Economics: ● Induced innovation theory (Hayami & Ruttan) ● Economic organisation theory / institutional economics ● Kondratieff business cycles (Schumpeter, Perez)
  • 20. Transformative capacity and transition  How about a situation where a transition is in the making and we want to measure transformative capacity? ● Define and measure before transition ● Define and measure during transition (reflexive ?) ● Design future state, after transition  Can we be inspired for measuring Resilience (transformative capacity) by definitions and indicators from transition theories ?
  • 21. Does it help to imagine a greenfields situation?  How would we organise the pork sector / protein sector when we could start from scratch ?  Is resilience the transformative capacity to move from the current situation towards that greenfields situation?  Verwaart and Van den Broek modelled alternative states of the chain organisation (inspired by chain organisations in other, more sustainable sectors) with Agent Based Modelling. ● Can we measure resilience in those alternative states? ● Does this help to define and measure resilience in the current situation ??
  • 22. Scenarios (for Agent Based Modelling) No coordination; only regular and organic meat products Brands offer different sustainability levels Brands must offer annually increasing minimal percentage of sustainable Information platform provides supply forecasts to producers Long term contracts between brand and producer with fixed premium Baseline Differen- tiation Green Track Market platform Producers’ organisation Source: Tim Verwaart, Eva van den Broek, LEI
  • 24. Conclusions: more research is needed 1. Definitions of resilience at different levels of the pork chain (farm, sector, chain): ● relatively easy for buffer- and adaptive capacity. ● more difficult for transformative capacity, especially in sectors and chains (different levels) 2. Transitions: Inspiring cases for research, but also difficult to work with a moving target ? 3. Questions to focus on: ● Is transition capacity a characteristic of resilience? ● How to define and measure resilience in a period of transition ? ● How to focus on the relationships between levels in the chain ?

Editor's Notes

  1. 16
  2. Soy market; % raises as the wtp increases. Green track: book and claim. Optimal carcass valorisation Market platform Long term contract: lifts risks of producers. Chain integration
  3. Demand can remain unsatisfied ; time lag in production Share of brands unsatisfied demand Active producers of certified meat increased cost level; surplus Total capital- some lose investment. Baseline: demand develops, too many producers jump into organic; pork cycle; surplus sold; defaults; repeat. Diff: brand increases; demand quicker increase. All segments affordable. Pork cycle: some dump. Then, demand increases, investments do not result in defaults. GT: limited elite sustainable revenue lower.producer: less attractive. MP: buff pork cycle effects. Supply ofrecasting -> gradual development; less defautls. Average retuns are lower shared. Bullwhip! PO exlusive contract eliminates risk prod. Slight shortage -> slow increase.