Presentation on logo process

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Assignment #4:
Logos

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Rectangle Tool

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Fill Color and Stroke

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Scissor Tool

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Text Too and Text on Pathl

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Blob Brush Tool

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Gradient Tool

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Pen Tool

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Cover Anchor Point

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Delete Anchor Point

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Shear Tool

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Effects

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Pathfinder

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Warp: Fish

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3D

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Pixelate

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Blend

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Make a New Style and Apply New Style

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Words To Create Organizational Name
Instagram
Tumblr
The Nation
Unapologetically
Matter
Activist

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Created Organizational Name
Instagram + Acitivism = ActiGram
New name sounds both original and fresh;
suggests an important mission.

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Reference Images

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Logo Sketches

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Logo Version 1

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Logo Version 2

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Final Logo

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Logo Type

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A c t i g r a m
Front of T-shirt with Logo / Logotype”.

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Back of T-shirt with Logo / Logotype”.

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Applying Logo