1. Angela McClendon Johnson
6907 Grapevine Lake w San Antonio, Texas 78244
(210) 279-8600 w angela@mjgroupsa.com
SUMMARY
Creative, results-driven executive with 25 years of communications, marketing, and event leadership
experience. Demonstrated track record in exceeding business goals in various industries, including
tourism/hospitality, nonprofit, social media and transportation. Effective team leader and strategic planner.
Extensive experience in public and media relations, employee communications, community relations, brand
awareness/integration, and crisis communications. Consistent success in managing communications,
advertising, and marketing for various organizations. Key strengths include strong communication,
interpersonal and analytical skills, vast community network, and solid reputation for executing effective
communication, media and outreach strategies.
EXPERIENCE
March 2009 - Present
The McClendon Johnson Group, San Antonio, TX
Owner
• Develop and execute public relations, marketing strategies and events
• Manage budget planning/tracking, contractual negotiations
• Specialize in weddings, tourism/hospitality, non-profit organizations and multicultural industries
• Write and present Requests for Proposals on various projects
• Regular participant in Small/Minority/Women-owned Business Enterprise conferences and
workshops
• Clients include numerous political campaigns, weddings, EPIcenter, San Antonio International
Airport, Edelman Worldwide Public Relations, Mission Pharmacal, Animal Defense League of San
Antonio, Alamo Regional Mobility Authority, Pearson, and the San Antonio Area Foundation.
• Achievements: Coordinated grand opening and promotion of Darden Restaurants’ Longhorn
Steakhouses in San Antonio; Managed marketing transition of San Antonio International Airport’s
Terminal B; Developed new marketing strategies for the Mexican American Hispanic Physicians
Association’s Sabor Latino, increasing paid attendance by 75 percent
September 2015 – March 2016
University Health System (UHS), San Antonio, TX
Operations Manager
• Trained, directed and supervised assigned personnel
• Coordinate activities necessary to accomplish department needs
• Coordinated different office activities and maintain good guest and working relations
• Screened, interviewed, and hired for Ambulatory Float Pool
• Achievements: Increased clinic moral with innovative communication tactics; Presented a more
welcoming waiting area with TV installation, featuring healthy lifestyle habits; Spurred system-wide
revamp of Front Desk training; Coordinated UHS participation in Eastside Block Party - increasing
awareness of Eastside clinic; Helped coordinate UHS’ first participation in the 2016 Citywide Martin
Luther King, Jr. March, garnering more than 250 registered employees.
2. Angela
McClendon
Johnson
–
210.279.8600
–
angela@mjgroupsa.com
2
November 2011 – September 2015
San Antonio Housing Authority (SAHA), San Antonio, TX
Communications Manager
• Performed specialized Public Relations and Outreach Development of untapped audiences
• Produced media materials, newsletters, annual reports, executive communications and events
• Managed Intergovernmental Relations, Board Relations, and Employee Communications
• Created Agency’s first-ever social media strategy and presence
• Served as media and community spokesperson
• Achievements: Spearheaded all events and strategy for SAHA’s 75th
anniversary, including gala,
music festival, brand management and video production, resulting in more than $50,000 in
scholarships. Rebranded Agency website at a saving of more than $80,000
September 2008 – February 2009
Taylor West Advertising/Public Relations Agency, San Antonio, TX
Director of Public Relations
• Developed strategic public relations efforts for clients, including The Hotel Valencia Group, The RK
Group, New World Wine & Food Festival, the Mexican American Unity Council, as well as special
event coordination
• Negotiated vendor/client contracts
• Developed effective media campaigns and outreach strategies
• Organically grew new business from existing accounts to generate revenue streams for the Agency
• Achievements: Created social media presence/strategy for Hotel Valencia (San Antonio, TX & San
Jose, CA); Spearheaded development of first-ever Restaurant Week in San Antonio; Created the
Hotel Valencia Wedding Experience, which increasing the hotel’s overall exposure to local, regional
and national wedding market by 30 percent
June 2007 – June 2008
Edelman Worldwide Public Relations, Chicago, IL
Account Supervisor
• Managed overall quality of work for clients, including Wal-Mart, USAA, Scott’s Miracle Grow and
the San Antonio Convention & Visitors Bureau
• Researched and developed comprehensive public relations programs
• Produced media campaign materials
• Comprehensively evaluated campaign results against set objectives
• Achievements: Contributed to the development of first social media strategy for USAA; Created
strategies/outreach for crisis communications scenarios for USAA; Developed promotional strategy
with celebrity endorsements of Miley Cyrus (Hannah Montana)
3. Angela
McClendon
Johnson
–
210.279.8600
–
angela@mjgroupsa.com
3
October 2000 – June 2007
San Antonio Convention & Visitors Bureau (SACVB), San Antonio, TX
Community Relations Manager; Public Relations Manager, 2000 - December 2004
• Promoted San Antonio as a leisure travel and meetings destination to outer-market travel through
media relations outreach
• Enhanced SACVB’s ability to increase the number of visitors and associated spending through
effective marketing and communications programs
• Created local programs and special events to raise awareness/positive media coverage regarding the
functions and contributions of the SACVB among key target audiences
• Developed and maintained the SACVB’s Local Partnership program through key relationships with
hospitality industry, serving as spokesperson
• Achievements: Increased SACVB engagement of local hospitality industry 25 percent through
leading-edge programs and presentations. Responsible for the highest attended National Tourism
Week luncheon showcasing front-line employees. Facilitated a special events at international tourism
convention attracted more than 500 travel journalists worldwide to a centralized location for
promotion of San Antonio and other destinations.)
EDUCATION
• The University of the Incarnate Word,
Master of Communication Arts
• The University of Texas at Austin,
Bachelor of Journalism
• Universidad Nacional Autonoma De Mexico
• Spanish – slightly moderate (Spoken)
RECOGNITION
• Leadership San Antonio, Chair – Class 41
(2016), Steering Committee – Class 35 and
39, Participant – Class 30
• 2016 Mother of the Year – Antioch
Missionary Baptist Church
• Graduate of SAHA University Leadership
Program
• Professional Development Institute Graduate
– Nat’l Forum for Black Public
Administrators
• Named “40 under 40” Rising Star
• Fiesta San Antonio Pageant Queen
PROFESSIONAL AFFILIATIONS
• Greater San Antonio Chamber of Commerce
- Board Member
• National Association of Black Journalists -
Board Member
• Public Relations Society of America
• San Antonio Association of Black
Journalists - Board Member
• Vision San Antonio – Board Member,
President
COMMUNITY INVOLVEMENT
• Delta Sigma Theta Sorority, Inc. - Board
Member; Life Member
• Girls, Inc. - Board Member
• Junior League of San Antonio
• New World Wine & Food Festival/Culinaria
• Political Campaign Advisor
• San Antonio Area Foundation
• San Antonio Botanical Society
• San Antonio Chamber Marketing Council
• San Antonio Education Partnership – Board
• San Antonio Fiesta Commission
• University of Texas Alumni Association –
Life Member