Nagraj Rao Client Account Manager Portfolio

1. Portfolio.
2 0 2 3
N a g r a j R a o
B y .
‘Fostering trust & loyalty with every client interaction
to achieve mutual successes’
D i g i t a l C l i e n t A c c o u n t M a n a g e r

2. H i ! I ' m
Intr
oduc
tion.
N a g r a j R a o
W i t h 8 + y e a r s o f e x p e r i e n c e a s a n
a c c o m p l i s h e d d i g i t a l c l i e n t
a c c o u n t m a n a g e r , I ’ m p a s s i o n a t e
a b o u t l e v e r a g i n g f r u i t f u l
c l i e n t r e l a t i o n s h i p s u t i l i z i n g
d a t a - d r i v e n i n t e g r a t e d m a r k e t i n g
s t r a t e g i e s a n d c o n s u l t a t i v e s e l l i n g
t e c h n i q u e s t o e n h a n c e b r a n d
v i s i b i l i t y & g e n e r a t e p o s i t i v e R O I .
B y l e v e r a g i n g m y d i g i t a l e x p e r t i s e
& k n o w l e d g e , I c a n d e v e l o p
e f f e c t i v e d i g i t a l a d v e r t i s i n g
s o l u t i o n s t h a t e x c e e d b u s i n e s s
g o a l s b y b u i l d i n g s t r a t e g i c c l i e n t
p a r t n e r s h i p s .
N
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2 0 2 3
D i g i t a l C l i e n t A c c o u n t M a n a g e r

3. Interests
A s a n a d v e n t u r e s p o r t s e n t h u s i a s t a n d g l o b e
t r o t t e r , I t h r i v e o n e x p l o r i n g n e w t e r r a i n s a n d
p u s h i n g m y l i m i t s , a l l w h i l e m a i n t a i n i n g a s t r o n g
f o c u s o n m y f i t n e s s g o a l s .
Education
MBA: Marketing Management
W e l i n g k a r I n s t i t u t e o f
M a n a g e m e n t & R e s e a r c h
Bachelor of Engineering: Electronics
R a m r a o A d i k I n s t i t u t e o f
T e c h n o l o g y
Areas of expertise
Digital Account Management
Paid Search Ads(Google/Bing Ads)
SEO & SEM
Digital Sales Consultation
Social Media Strategy & Paid Ads
Website UI/UX
Email & Brand Marketing
Content Creation & Design
Ecommerce Marketing
360 degree Marketing Strategy

4. Working
Experience.
N
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CLI College Of Business,
Health &Technology
Nov 2022 - Mar 2023
Dec 2014 – Apr 2017 Aug 2013 – Nov 2014
June 2022 – Nov 2022 May 2017 - June 2022
Teleperformance Canada Quest Digital Agency & Coworks
M a r k e t i n g & I n s i d e S a l e s
S p e c i a l i s t
B 2 B D i g i t a l S t r a t e g i s t &
C l i e n t A c c o u n t M a n a g e r
S e n i o r M a n a g e r - M a r k e t i n g &
A c c o u n t M a n g e r
D i g i t a l C l i e n t A c c o u n t M a n a g e r
MediaGenie
Digital Marketing Agency
Krono Digital Marketing Agency
C l i e n t A c c o u n t M a n a g e r A c c o u n t M a n a g e r – E m a i l
M a r k e t i n g

5. Utilized a mix of both Paid Search Ads and Social Ads
campaign with organic lead generation & brand building
techniques.
Planned and executed Meta and Google ads for instant
lead generations creating product specific HTML landing
pages.
Brand building techniques with an objective to reduce
CPL in the long run by using SEO & Social Media
Postings
P r o j e c t 0 1
Commercial Real Estate
Quest Coworks Pvt Ltd
Good Quality Leads at minimum CPL,
Improve Organic Traffic & Overall Brand
Building
B r a n d N a m e :
O b j e c t i v e :
I n d u s t r y :
A p p r o a c h :

6. Marketing initiatives were initiated from Jan 2018 till
December 2021
Increased ROAS from the initial 2X to 45X
Reduced CPL by 62% for Facebook Leads
Reduced CPL by 46% for Google Leads
Website ranks improved to the top 3 pages of Google
results for relevant keywords with 330% growth in
organic traffic
C a m p a i g n s R u n :
Lead generation Ads, Call Ads, Web Conversion Ads, Page Like Boosts
Search Ads, RLSA, DSA, Discovery Ads, Remarketing
Brand Video Creation, Engaging Social Media posts, Affiliate Marketing
& website SEO
R e s u l t s :
F a c e b o o k a d s :
G o o g l e A d s :
B r a n d B u i l d i n g :

7. D e s p i t e t h e t r e m e n d o u s g r o w t h a s a n o r g a n i z a t i o n ,
P o l y F l u o r o L t d ’ s s e a r c h e n g i n e o r g a n i c v i s i b i l i t y
w a s p o o r a n d t h e y w e r e n ’ t r a n k i n g a t a l l f o r a n y
r e l e v a n t k e y w o r d s o n G o o g l e . T h e y a p p r o a c h e d m e
t o i m p r o v e t h e o r g a n i c r a n k i n g o f t h e i r t o p 2 0
p r o s p e c t i v e k e y w o r d s o n G o o g l e .
P r o j e c t 0 2
Precision Machined Polymer Components Manufacturers
Poly Fluoro Ltd.
Increase website ranking for prospective keywords on Google
B r a n d N a m e :
C a m p a i g n O b j e c t i v e :
I n d u s t r y :
C h a l l e n g e :

8. • Over 20 t ar get k eywo r ds wer e i n t h e t o p 5 po si t i o n s o n Go o gl e wi t h i n
8 mo n t h s.
• 680% i n c r ease i n t h e o r gan i c t r af f i c i n 18 mo n t h s.
A p p r o a c h :
R e s u l t :
Shortlisted top 20 prospective keywords that are high in search volume with
medium competition and are relevant to the client’s business.
Optimised content and on-page elements to target the shortlisted keywords.
Extensive site audit using Ahrefs to fix the site wide technical SEO issues and other
glitches.
Backlink building campaign targeting niche and global online directories and
business listing creation sites.

10. C r e a t e d K e y w o r d s p e c i f i c c o n t e n t f o r t h e
w e b s i t e & p l a n n i n g t h e c o m p l e t e s t r u c t u r e o f t h e
w e b s i t .
O n p a g e & O f f P a g e S E O f o r i n i t i a t i v e s t a r g e t i n g
s p e c i f i c k e y w o r d .
P a i d A d s w i t h s p e c i f i c g e o & a u d i e n c e t a r g e t i n g
t o m i n i m i z e t h e C P L
P r o j e c t 0 3
Automotive
Lovato Gas
Developed complete marketing strategy & website for the brand
from scratch as per the Google standards.
Both Paid and Organic Marketing initiatives for improved
website traffic
B r a n d N a m e :
A p p r o a c h :
I n d u s t r y :
M a r k e t i n g I n i t i a t i v e s :

11. Atleast 12 keywords started ranking on the first page of
google, thus boosting organic website traffic by 480% in a
span of 6 months.
Achieved an average ROAS of 23X in a span of 6 months.
Reduced CPL by 62% & 25% for Facebook ads & Google ads
respectively
R e s u l t :

12. C e r t i f i c a t i o n s :
Google Ads
Google Analytics
Google Project
Management
HubSpot Marketing
Software
Inbound Sales
Social Media
marketing
Digital Advertising &
Marketing
Amazon SEO
Ecommerce
Marketing

13. C o n t e n t c r e a t i o n :
Sparkle Realty Brochure
Quest Coworks
Campus Tour
Company Intro &
PR Initiative
Intro Deck Design
Arm Wrestling
Brochure
C l i c k o n e a c h c o n t e n t t o l e a r n m o r e

14. S o c i a l M e d i a C r e a t i v e S a m p l e s :

15. Thank
you.
N
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Let's talk.
w w w . l i n k e d i n . c o m / i n / n a g r a j - r a o - c a n a d a /
+1 (437) 970-1633
nagrajrao1@gmail.com