@TSImports module 1- Introduction to Tequila


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A 101 public take on tequila education. A snapshot introduction to the overall exciting world of Tequila, Mexico and Agave Spirits.

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  • OUR Premises A high price does not guarantee quality. At TRUE SPIRITS, our Tequila products will always provide you with excellent quality for exceptional value. Adhering to the old craft and staying true to its origins is how Tequila should be made. TRUE SPIRITS Tequilas are made in this way; they are the real thing. The real thing is bottled in Mexico; the entire process begins and ends there. Unlike many sub-contracted brands, our Tequilas are recognized and available in Mexico, for Mexicans who know how Tequila should be.
  • At TRUE SPIRITS we know that the core is more important than the package. We know that we don't need flashy packaging, massive advertisement or accessories; our substance is more than enough. Our Tequilas are classics, made in Mexico, the right way, with no disguises. And we have the taste to prove it.
  • At True Spirits Imports we are proud of what we do. We are tequila people. Our products have history, stories and tradition. We believe more in quality than in excess. We also believe our customers deserve nothing less than the best tequila experience available AND at a reasonable price, because you want to know something? quality tequilas do not have to be expensive.
  • Gusano aclarar Sticking to the old craft and staying true to its origins is how tequila should be made. True Spirits tequilas are made this way, they are the real thing. The real thing is bottled in Mex. The entire process begins and ends there. Unlike many subcontracted brands, our tequilas are recognized and available in Mex, for mexicans who know how tequila should be.
  • Types & classes of tequilas
  • 7-10 years to mature
  • Agave blue weber tequilana british botanist REPOSADO TASTING
  • Harvest of the agave = How do companies assure a steady supply of agave @ 24% sugar content ?
  • @TSImports module 1- Introduction to Tequila

    2. 2. Quality Tequilas don’thave to be expensive… The best way for aTequila to be Global is toremain local, authentic...
    3. 3. When it comes to TRUE SPIRITS what really counts is on the inside...
    4. 4. Our Mexican roots are the foundation of our Canadian project. And it is these very roots that allow us todiscover those hidden gems that make up our product portfolio.
    5. 5. True Spirits Imports proudly introduces one local company that still makes Tequila as it originally was meant to be: Compañía Tequilera Hacienda la Capilla and its remarkable catalogue of Tequilas, El Amo Tequilas.
    6. 6. Through its refined products,this company keeps alive thetequila tradition, with its richhistory and culture.
    7. 7. Tequilas crafted with patienceand care offer a unique and unparalleledexperience. This is the standard for True Spirits Imports. We make luscious products available to discerning individuals.
    8. 8. At True Spirits Imports we are proud of what we do. We aretequila people. Our products have history, stories andtradition. We believe more in quality than in excess.We also believe our customers deserve nothing less than thebest tequila experience available AND at a reasonable price,because you want to know something? quality tequilas do nothave to be expensive.
    9. 9. TEQUILA 101Tequila came to life when the Spaniards arrived in Mexico around1520. Applying the distillation techniques they had learned from theArabs to the ancient Mexican process of Pulque, the Spanish createdTequila--an enigmatic and audacious spirit of mixed heritage.As the first distilled spirit of North America, Tequilaholds an exuberant heritage and is slowly gaining its rightful placewith the finest whiskeys, brandies and cognacs. Legendary in Mexicofor centuries, True Spirits now offers the harmonic blend of a qualityTequila spirit in Alberta, Canada
    10. 10. ORIGIN DENOMINATION/APPELLATION OF ORIGINIn 1978, the "Appellation of Origin Tequila” wasregistered before the World Intellectual Property Organization, (WIPO).For a product to be labeled Tequila, it must be produced in the declaredterritory of Mexico, and the producer must follow the Official Standard forTequila, known as NOM.Jalisco: 125 municipalitiesMichoacán: 30 municipalitiesNayarit: 8 municipalitiesGuanajuato: 7 municipalitiesTamaulipas: 11 municipalities
    11. 11. TEQUILA REGIONSThe state of Jalisco is the most important regionfor producing Tequila. 96% of total productiontakes place here. It is convenient to separate production into zonesfor the purpose of evaluating Tequilas, as there are unique qualitiescharacteristic that can be distinguished in the Tequilas that originate in eachzone. Each zones climate and soil conditions give its agave a distinct andspecial flavor. Two significant zones of note are:1.) HIGHLANDS: Arandas, Atotonilco, Tepatitlan, Tototlan & ZapotlanejoThe average sugar content of the agave plants in this zone ranges between26-27%, making the tequilas of this region sweeter, with fruity and flowerynotes.2.) TEQUILA: Amatitan, Arenal, Magdalena & TequilaThe average sugar content of the agave plants in this zone ranges between23-24%. The Tequilas from this region have a drier, earthy flavour.
    12. 12. *NOM = NORMA OFICIAL MEXICANA NOM is the Official Mexican Standard of Tequila that is regulated by the Mexican Government, which contains specifications to be followed by all individuals and companies producing Tequila. The NOM applies to all processes and activities related to the supply of agave, production, bottling, marketing, information and business practices linked to the distilled alcoholic beverage known as Tequila. Companies that comply with regulations are then certified by the CRT (Tequila Regulatory Council) and then granted a NOM registry number, a government regulated distillery number that distinguishes the Tequila as the unique product of an individual distillery. The # has to be displayed in their bottles.
    13. 13. a) TEQUILA CATEGORIES & CLASSES1.) Tequila 100% Agave (bottled in origin). 100% of the sugars present in the spirit come from the BLUE WEBER AGAVE plant.2.) Tequila Mixto or mixed (can be bottled outside of Mexico). 51% of the sugar present in the liquor come from the BLUE WEBER AGAVE plant. The remaining 49% come from different sources .• SILVER: Unaged tequila. Found in both 100% de agave and mixed tequilas• GOLD: Silver tequila colored with caramel. Found ONLY in MIXED tequilas• REPOSADO: Aged for a minimum of 2 months to a maximum of 11 months. Found in 100% de Agave• AŃEJO: Aged for a minimum of 1 year to a maximum of 3 years
    14. 14. TEQUILA CATEGORIES100% AGAVEProduced with 100% sugars from the blue weber agave plant.IT HAS TO BE BOTTLED IN MEXICO. The label must includethe legend: 100% Agave / 100% Blue Agave / 100% Agave Azul.MIXED TEQUILA / MIXTOS / TEQUILA51% of the sugars come from the agave plant and theremaining 49% come from other sugars. IT CAN BE BOTTLEDOUTSIDE OF MEXICO. The label can only say “Tequila”.
    15. 15. The distilled alcoholic beverage known as Tequila can only be made using Agave of the species “tequilana weber blue variety”, grown in the federal states and municipalities indicated in the Declaration.Ideal conditions for the growth of agave plants include thefollowing:*volcanic soils heavy in basalt and iron*an elevation of approximately 1500 meters above sea level*approximately 1 meter of annual precipitation*a semi-dry climate with an average temperate of approximately 20degrees CelsiusThese conditions create robust agave and, subsequently great Tequilain a relationship of 7:1 between the weight (kilograms) of the agaveand the volume (liters) of Tequila produced.
    16. 16. Blue Agave at fullMaturation
    17. 17. JIMA/HARVESTThis is where the production process begins and where the very first quality checkpoint occurs. The agave plant requires 7-10 years to mature and reach a sugar level that is sweet enough to produce a quality Tequila product. Mexican regulations require that the minimum sugar content (brix), be 24%.
    18. 18. COOKINGDepending on their size, the agave pineapples, (piñas), are cut in halves or quarters. The agaves are then placed into ovens and the cooking process begins and lasts, on average, 48 hours. Cooking the agave is an essential step in Tequila production as the gentle heat slowly transforms the agaves natural carbohydrates and starches into fermentable sugars.
    19. 19. MILLING After cooking, the hearts of the agave will allow the sugars to flow. The mills will then extract the sugars present in the agave fibers. The result of this process is an agave juice with a sugar content of approximately 12% called mosto.
    20. 20. FERMENTATIONThe star of the fermentation process is the yeast which converts the agave sugars into alcohol. First the yeast is infused into the prepared mosto. Temperature is carefully maintained between 30 and 42 degrees Celsius. The length of the fermentation process determines the alcohol content, lasting on average anywhere between 12 and 72 hours.
    21. 21. DISTILLATIONDistillation occurs in two steps. During the first the fermented mosto is passed into stills where it is heated to high temperature for evaporation and condensed back into a liquid termed "ordinary". In the second step, the alcohol volume increases and the product is refined. This final distillation step results in Tequila.
    22. 22. MATURATIONAfter distillation the Tequila is stored in oak barrels where it matures to become either rested, (2 month minimum maturation), aged (1 year minimum maturation), or extra aged, (3 year minimum maturation). By law the containers for this part of the process must be either oak or encino oak and have a capacity of 600 liters.
    23. 23. USEFUL FACTS, MYTHS, & TIPS• NOM’s vs brands• 4) 100% AGAVE SILVER TEQUILA is the building block for every other product. Always try this first.• 5) 100% AGAVE legend on the bottle is not a guarantee of quality• 6) WORM in the bottle is NOT a good sign.• 7) 7 kgms of agave make 1 litre of tequila 100% AGAVE
    24. 24. Tommy’s Margarita 1 part Tequila Silver1 part Agave Nectar (1:1) 1 part fresh Lime Juice
    25. 25. agaveaficionados.wordpress.com/facebook.com/truespiritsimports@TSImports