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第四組- 這是第一次的報告是對於台灣啤酒還有青島啤酒的公司簡單公司簡介
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第四組 - 啤酒產業
9935006 陳俐雯 9935007 林怡伶 9935010 徐意茹
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1902 1922 1975
2002 台灣啤酒 - 成立 日本在台灣成立 台灣總督府專賣局 主要販賣 鴉片 將酒類納入專賣範圍 但啤酒仍不在專賣範圍 改名為「建國啤酒廠」 後又改為「台北工場」 公賣局改為企業化公司 更名為「台灣菸酒公司」
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台灣生啤酒 口感新鮮、含有豐富酵母菌營養價值高 低熱量啤酒
原麥汁、糖度偏低、熱量偏低、酒精度偏低 台灣熟啤酒 仿造德國釀造啤酒,傳統式啤酒,較為苦甘 台灣金牌啤酒 色澤較淡、較不苦頗受女性及年輕族群喜愛
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2000 三洋維士比集團成立 「台灣青啤股份有限公司」
2002 維士比取得青島總代理權 「青島啤酒」正式上市 2003 取得青島啤酒商標使用權 2006 推出新品牌「龍泉啤酒」是台灣本土新一代啤酒 青島 & 龍泉啤酒 - 成立
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青島 & 龍泉啤酒
- 產品介紹 原汁原味 麥香醇淨、暢快輕飲 經典口味 百年不變、造就經典 生啤酒 生龍一喝 活龍一尾
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公司 / 特徵
台啤 青島 創立時間 1902 日據時代 2002 由大陸引進 行銷手法 形象年輕化 國外 : 國際化 國內 : 一家之酒 顧客群 年輕族群、女性市場 家庭 產品多樣化 多樣 中等 價格 低 低 通路 全台都能購買到,無獨家通路 全台都能購買到,無獨家通路 包裝 罐裝、瓶裝 罐裝、瓶裝 策略 積極開發新口味 在 2006 年開發新品牌 ( 龍泉 ) 增加新品牌之市佔率 大陸市佔率 低 高