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2013 Annual Report
- 1. Your community media 600 Soledad, 6th Floor San Antonio, TX 78205 Phone: 210-‐859-‐2359 Fax: 210-‐978-‐5240 E m a i l : n e w s @ n o w c a s t s a . o r g W e b : w w w . n o w c a s t s a . c o m
- 2. Table of Contents Mission Overview .......................................................................................... 1 Financial Information Revenue................................................................................................................................................ 2 Expenses ..........................................................................................................................................2 Sustainability and Growth................................................................................................................3 Statement of Financial Position / Balance Sheet..............................................................................5 Statement of Activities / Profit and Loss Statement ........................................................................6 Community Impact Project-‐Level Outcomes ..................................................................................................................7 Community-‐Level Outcomes ...........................................................................................................8 Information Ecosystem Changes .....................................................................................................9 People Board of Directors ...........................................................................................................................10 Staff .................................................................................................................................................10 Interns ..............................................................................................................................................10 Volunteers .......................................................................................................................................11 Freelancers ......................................................................................................................................11 Founding Members ..........................................................................................................................11 Donors .............................................................................................................................................11 Contributors .....................................................................................................................................12 Sponsors...........................................................................................................................................13 Underwriters and Funders ...............................................................................................................14 How you can help Participate .......................................................................................................................................15 Membership.....................................................................................................................................16 Volunteer..........................................................................................................................................16 Donate .............................................................................................................................................17 Fundraise .........................................................................................................................................18
- 3. Y o u r c o m m u n i t y m e d i a In 2013, we… Provided free journalism and digital media training to 197 individuals Shared 757 stories and events with over 56,311 NOWCastSA viewers, reaching thousands more via social networking and partnering web sites Expanded the room for 71 civic events via live, interacIve webcasts, archiving 215 hours of local news video Hosted 6,434 individuals to our Livestream.com channels, where they watched videos 27,425 times for a total of 423,681 minutes. Reached 123,089 people on Facebook and engaged 8,984 with our content. Welcomed 193 new NOWCastSA.com account holders and 302 newsletter subscribers. Prompted an average visitor stay of more than 7 minutes on NOWCastSA.com, more than 9 minutes on our interactive maps, and more than 26 minutes on our Livestream.com channels. For the third year in a row, NOWCastSA webcast Mayor Julián Castro’s College Signing Day, a citywide event that celebrates high school seniors who have pledged to further their education. Videos from the celebration ranked among NOWCastSA’s most popular YouTube videos of 2013.
- 4. 1 Mission NOWCastSA's mission is to promote and facilitate an inclusive civic conversation. Through education and training, community news, events and multimedia, we empower neighbors to identify common issues and share information. Our activities reach and engage thousands, and our programs cultivate better-‐informed and more civically engaged communities. Together, we are enriching the information ecosystem of San Antonio, increasing collaboration among community organizations and garnering greater media attention to the local issues that matter most. For the second year in a row, NOWCastSA participated in the Bark in the Park/Perrito Grito. The event supports the City of San Antonio’s Animal No Kill Initiative. NOWCastSA was on hand to answer participants’ communication technology and journalism questions, as well as to distribute some NOWCastSA pet bandanas.
- 5. 2 Financial Information Revenue NOWCastSA began 2013 with $26,000 in cash, and received an additional $73,500 in grants from the 80/20 Foundation, United Way of San Antonio and Bexar County, Methodist Healthcare Ministries of South Texas, Inc., Annie E. Casey Foundation, the U.S. Department of Education, the Best Buy Children’s Foundation and the Alice Kleberg Reynolds Foundation, and a total of $15,000 in-‐kind donations from the San Antonio Public Library, Rackspace Hosting and others. In 2013, NOWCastSA received 47 gifts from individual donors totaling $2,267.00, one corporate donation of $5,000 and $137,990 in sponsorship and underwriting. Expenses Expenses for 2013 total $243,912 and represent a 28 percent decrease in spending compared with 2012. The most significant expenses are staff salaries and benefits, contract labor, professional fees and insurance, website and hosting.
- 6. 3 Sustainability and growth Since its founding in late 2009, NOWCastSA has focused on sustainability by: • Cultivating a team of professionals dedicated to the nonprofit mission of promoting and facilitating an inclusive civic conversation; • Publishing independent, interesting, relevant and accurate stories, events, maps and unfiltered videos; and, • Diversifying its funding sources and reducing its expenses. Originally founded as a supporting organization under the group exemption of the San Antonio Area Foundation, NOWCastSA made a leap towards independence by filing for its own 501(c)3 nonprofit status with the Internal Revenue Service in December 2012. NOWCastSA maintains its nonprofit status during its transition period thanks to the support of its new fiscal sponsor, the Bexar County Community Health Collaborative. In its first two years, NOWCastSA was funded by start-‐up grants from the John S. and James L. Knight Foundation, CI:NOW and the San Antonio Area Foundation and in-‐kind support from San Antonio Public Library and Rackspace Hosting. In 2011, it expanded its funding base to include underwriting and sponsorship, and has seen significant growth in this area. NOWCastSA hired a Development Director in 2011, which has resulted in an increase in the number of smaller grants received from private foundations and corporations and new growth in this area. To compensate for slower growth in grant funding and a decline in individual donations, NOWCastSA reduced its expenses by nearly 30 percent in FY2013. It also launched a membership campaign as a strategy to increase private giving, and increased its sponsorship rates.
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- 8. 5 Total Total ASSETS Other Current Liabilities Current Assets Accrued Expenses 0.00 Bank Accounts Accrued Salaries 0.00 Compass Bank 2,541.67 CO State Income Tax Payable 544.00 Jefferson Bank 0.00 Dependent life Insurance 0.00 PayPal Account 258.25 Flex Savings Withholding 0.00 Total Bank Accounts $ 2,799.92 Garnishment Payable 0.00 Accounts Receivable Payroll Liabilties 661.74 Accounts Receivable 1,000.00 Futa 0.00 Total Accounts Receivable $ 1,000.00 Total Payroll Liabilties $ 661.74 Other current assets Suta Payable 0.00 Due from ADP 1,208.00 Voluntary Life Withholding 0.00 Due from Employees 25.00 Total Other Current Liabilities 117.74 Due from IRS 0.00 Total Current Liabilities 18,274.46 IPN Holding Account 0.00 Total Liabilities $ 18,274.46 Prepaid Expenses 174.87 Equity Suspense 586.50 Retained Earnings 41,978.29 Total Other current assets $ 771.37 Net Income 53,707.92 Total Current Assets $ 2,571.29 Total Equity $ 11,729.63 Fixed Assets TOTAL LIABILITIES AND EQUITY $ 6,544.83 Accumulated Depreciation 18,153.59 Equipment 4,995.00 Original Cost 4,287.46 Total Equipment $ 9,282.46 Furniture & Fixtures 17,865.95 Total Fixed Assets $ 8,994.82 Other Assets Organizational Costs 121.30 Total Other Assets $ 121.30 TOTAL ASSETS $ 6,544.83 LIABILITIES AND EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable 5,750.00 Admin Expense Payable 0.00 Interfund Payable 0.00 Interfund Salaries Payable 0.00 Total Accounts Payable $ 5,750.00 Credit Cards Compass Bank CC 12,642.20 Jefferson Bank CC 0.00 Total Credit Cards $ 12,642.20 NOWCastSA Balance Sheet As of December 31, 2013 Statement of Financial Position
- 9. 6 Total Total Income Office Supplies 195.30 Donations 9,146.44 Other General and Admin Expenses 53.01 Grants 10,000.00 Printing & Reproduction 41.48 Restricted Grants 108,325.00 Professional Development 23.82 Sales of Product Income 90.00 Professional Fees 15,256.57 Underwriting/Sponsorship 59,665.00 Repair & Maintenance 310.00 Total Income $ 187,226.44 Equipment 59.97 Gross Profit $ 187,226.44 Total Repair & Maintenance $ 369.97 Expenses Telephone and Internet 400.00 Bank Charges 93.34 Cellular 187.12 Contractors 15,441.54 Internet 1,779.74 Web Development 14,000.00 Total Telephone and Internet $ 2,366.86 Total Contractors $ 29,441.54 Website and Hosting 5,692.15 Cost of Labor IT Expense 19.95 Employee Benefits Cost Total Website and Hosting $ 5,712.10 Dental 1,074.16 Total Expenses $ 243,797.71 Health 9,812.15 Net Operating Income $ 56,571.27 Life 333.02 Other Income LTD Expense 1,388.86 Interest Earned 1.35 STD Expense 389.46 Other Income 2,977.00 Vision 129.30 Total Other Income $ 2,978.35 Total Employee Benefits Cost $ 12,460.91 Other Expenses Payroll Tax Expense 13,247.64 Penalties & Settlements 115.00 Salaries 145,604.27 Total Other Expenses $ 115.00 Workers Comp 24.00 Net Other Income $ 2,863.35 Total Cost of Labor $ 171,336.82 Net Income $ 53,707.92 Depreciation Expense 5,904.84 Dues & Subscriptions 1,854.13 Equipment Rental & Maintenance 1,274.60 Equipment Supplies 1,396.85 Freight & Delivery 16.80 Insurance 5,257.04 Interest Expense 757.42 Job Materials 47.73 Marketing 1,356.78 Meals and Entertainment 297.58 Office Expenses 593.13 Software 150.00 Total Office Expenses $ 743.13 NOWCastSA Profit and Loss January - December 2013 Statement of Activities
- 10. 7 Community Impact Project-Level Outcomes How many times is our content accessed online? Total: 658,668 times across platforms How often are people engaging with our content online? Total: 9,280 times across platforms
- 11. 8 How many times are people engaging with us on a more personal level? Total: 927 individuals Community-Level Outcomes More informed communities. How long are people engaged with our content? Total: Ave. 7.24 min
- 12. 9 More civically-‐engaged communities. How many people are actively engaging with us through training and contributing content? Total: 432 people Information Ecosystem Changes How much unique live content have we created? Total: 214.06 hours
- 13. 1 0 People Board of Directors Charles C. Andrews, Chair Chair, Inner City Technological Ventures; President, 4naffairs William G. Moll, Chair Emeritus Retired -‐ President, KLRN-‐TV Anthony Alcoser, Treasurer Assistant Director of Development, Texas A&M University-‐ San Antonio Office of Institutional Advancement Steve Blanchard, PhD Professor of Sociology, Our Lady of the Lake University Rosie Castro Director, Center for Academic Transitions, Palo Alto Community College Anthony Edwards Retired -‐ Vice President of Community Programs, CPS Energy Charlotte-‐Anne Lucas Managing Director, NOWCastSA Pilar Oates Executive Director, Methodist Healthcare Ministries of South Texas Clarence “Reggie” Williams Advisory Member Staff Charlotte-‐Anne Lucas, Managing Director and Online Instigator Amanda Evrard, Development Director Andrew Delgado, Video Journalist (through March) Kris Serold, Video-‐ologist, Tyrannosaurus Tech, Deep Space Editor, and Renaissance Man in Training Clayton Price, Video Journalist and Tech-‐Ninja William Gilbert, Videographer (through March) Ethan Jones, Internet Developer Patrick Deuley, Internet Developer George Howard, Internet Developer Interns Tawseef Ali Jerome Walden Michael Guia Chariah Mallard Isaiah Warner
- 14. 1 1 Volunteers Andrew Chateaux Beth Graham Bill Waldrop Catarina Parafina Christian Reed-‐Ogba Ingrid Wilgen Katie Kinder Laura Nikas Natalie Garza Rhett Smith Uchennaya K. Ogba Freelancers Anthony Rodriguez Antonio Rodriguez Hamaed Houshmand Jack Morgan Steven Flores Founding Members Community Engagement Circle Ardyth Sohn Rep. Joaquin Castro Rob La Gesse Geek 4 Good / Benefactor Anthony Edwards Advocate Charles Andrews Rudy Arispe Lissa Martinez Patti Radle Rep. Mike Villarreal Rosie Castro Good Neighbor Diane Duesterhoeft Laura McKieran Pilar Oates Sasha Zeilig -‐ Come Play! Sharon P. Bartling Shawn and Elizabeth Lutz Newshound Adelita Cantu Anais Biera Miracle Charlotte-‐Anne Lucas Judy McCarter Leslie Provence Leticia Ozuna Nicole Castro Rhonda Williamson Thomas Belden Periodista Amanda Evrard Elizabeth Graham Irma Mireles Mary Carter Irons Lauraine Miller Rose Scott Ericksen Susan Konschak-‐Ives Donors Annalisa Peace Erlinda Leal Cortez Ethan Jones James Hannan Linda Cuellar Mary Laura Carter Richard Garcia Toni Araiza
- 15. 1 2 Contributors A Su Salud ACLU of Texas Anissa Lopez Annalisa Peace Arthur Seago Ashley Lopez Becky Dinnin Ben Amor Brandon Anioł Cancer Therapy and Research Center Carlton Soules City of San Antonio Colleen Pence CPS Energy Daniel Machado Deborah Charnes Don Arispe Donald Hood Elizabeth Allen Eric Whittington Erika Jarrell Esperanza Center Girls Inc. James Hughes John Moreno Johnny Holguin Jose Contrerars KC Scharnberg Kim Krieg Laura Carter Laura Muraida Leslie Provence Lisa Marie Gomez Lisa Marie Gomez Maribel Hermosillo mmLearn.org Morgans Wonderland Nina Rios Ordinary Miracles Canine Rescue PRIME Concepts Providence Catholic School Randy Bear Regina Villalobos Rhett Smith Rob La Gesse Ron Nirenberg Rudy Arispe SA2020 Saludtoday San Antonio AIDS Foundation San Antonio Public Library San Antonio River Authority Sandi Carlyon Sen. Leticia Van de Putte Stephen Baird Susan Robinson The Hangar The Whittington Group The Workers Defense Project Tracy’s Dogs University of Texas Health Science Center San Antonio School of Medicine University of the Incarnate Word UrologySA UT Medicine VIA Transit
- 16. 1 3 Sponsors Guardians Defenders Conversation Starters
- 17. 1 4 Underwriters and Funders 80/20 Foundation AARP Texas Best Buy Bexar County Department of Community Resources Center for Public Policy Priorities CI:NOW City of San Antonio Metropolitan Health District Councilman Cris Medina Councilman David Medina, Jr. Councilman Diego Bernal Councilwoman Ivy Taylor Councilwoman Leticia Ozuna Councilwoman Rebecca Viagran Fredericksburg Music Club, Inc. HIV210.org Methodist Hospital SA2020 San Antonio Education Partnership San Antonio Housing Authority San Antonio International Piano Competition Texas A&M University-‐San Antonio The San Antonio Chamber of Commerce U.S. Department of Education Voices for Children of San Antonio Xerox B e c o m e a N O W C a s t S A s p o n s o r t o d a y L e a r n m o r e a t h t t p : / / n o w c a s t s a . c o m / s p o n s o r s h i p A daylong Career Day event on May 10, 2013 was designed to encourage Wheatley Middle School students to explore a variety of careers and college possibilities. NOWCastSA brought the equipment we use to webcast civic events, and 115 students learned how it worked and practiced their newfound production skills.
- 18. 1 5 How you can help Participate Our mission is to promote and facilitate an inclusive civic conversation. Every time you log on to NOWCastSA.com to read about local happenings or tune in to a live webcast, you are equipped to join the conversation. Take the next step and post your comments and feedback, share news with your friends and tell people about that last video you watched. Do you like to write? Take photos? Make videos? Use those skills to document what is going on in your neighborhood and share your news with the community on NOWCastSA.com. Are you intrigued by community journalism, but don’t have the faintest idea of where to start? Let us help! Make sure you are subscribed to the NOWCastSA newsletter so we can let you know about our next free training, or send us an email at news@nowcastsa.org to let us know what you need help with. We want to help you share your news. Juany Torres with managing director Charlotte-‐ Anne Lucas at NOWCastSA’s Open House. Juany has tuned in to NOWCastSA webcasts from college at Stanford and while studying abroad at Oxford. Clayton Price, Andrew Delgado and Charlotte-‐Anne Lucas pose for Dan Colon’s camera at San Antonio’s One Billion Rising Flash Mob event in February. Donors later contributed $300 to help NOWCastSA produce a short video about the event that highlighted local nonprofits working to end violence against women.
- 19. 1 6 Become a Member It takes a lot of work to bring you news you can really use, such as maps showing free summer lunches, farmers markets and community gardens. And it takes a lot of muscle to bring our multi-‐camera livestreaming studio out into the community so you can watch and participate in important public events from anywhere. You can support NOWCastSA’s drive to strengthen health, well-‐being and democracy by becoming a member. Membership fees are tax-‐deductible, and proceeds directly fund NOWCastSA community news and education programs. Find membership information at http://nowcastsa.com/membership or contact us at news@nowcastsa.org for more information. Volunteer NOWCastSA has a tiny staff, so we rely on volunteers to help us out at community events as well as webcasts and workshops. If you are a seasoned videographer who would like to spend time behind a camera during a live webcast, or you are interested in teaching teens about media technology and journalism principles, we can use your help. Don’t think you have the skills? We have plenty of “no experience needed” volunteer work available, too, from handing out flyers at events and helping attendees sign up for our newsletter to carrying equipment and securing cables, if you have time to give and passion for community engagement, we’d love to have you join the NOWCastSA volunteer crew! Head to http://nowcastsa.com/newsletter to sign up for our newsletter and check the box to receive additional information on volunteer opportunities, or email us at news@nowcastsa.org for more information on how to get involved. Volunteers at the 2nd Annual Bark in the Park/Perrito Grito helped NOWCastSA get set up and took time to learn a bit about community journalism.
- 20. 1 7 Donate Your donation can help us open the room with a webcast, so a single mother can participate in a SA2020 planning meeting from home while she makes dinner for her family. Your donation of just $25 can help NOWCastSA train more community journalists to investigate what's really behind the childhood obesity epidemic or help them chronicle the celebrations that are puro San Antonio. Your donation will fund interactive, bumper-‐to-‐bumper webcasts of community workshops, hearings and meetings. It will let more people join in the conversation to tackle issues from stray dogs to food, parks, streets and sidewalks, education, housing and the environment. Your support will help build a better informed and more connected community. Keep democracy healthy by donating to NOWCastSA today at http://nowcastsa.com/donate or send your check made out to NOWCastSA to: NOWCastSA 600 Soledad, 6th Floor San Antonio, TX 78205 What can your donations do? $5 sends the NOWCastSA van 9 miles to cover your news $10 prints 50 flyers to share with the community $25 puts a freelancer behind a camera for one hour $32 buys enough Gaffer's Tape for a three-‐camera webcast $49 buys a FlipCam for community volunteers to use at a local events $300 buys one month of live webcasting streaming service $500 produces a one-‐hour video $750 publishes a map and story $1,000 covers all operation costs for an average NOWCastSA day $5,000 buys a NewTec Tricaster Studio At the urging of the school’s alumni, NOWCastSA webcast Wheatley Middle School's Black History Month Presentation. The two-‐hour webcast featured performances by 25 middle school students.
- 21. 1 8 Fundraise Want to help NOWCastSA keep the lights on and the news flowing? NOWCastSA has partnered with CrowdRise to make peer-‐to-‐peer fundraising fun and easy. You can use your birthday, athletic endeavors, wedding, or other milestones to ask your friends and family to support NOWCastSA – or join existing fundraising teams for special events like The Big Give S.A. (details TBA) or #GivingTuesday on Dec. 3. Not sure how to begin? Check out http://www.crowdrise.com/online-‐fundraising for suggestions or contact Amanda Evrard at amanda@nowcastsa.org or 970-‐222-‐1847 for help. An example of a CrowdRise online fundraising page. Anyone can make his or her own fundraising page to benefit NOWCastSA, or help us out by sharing and promoting our existing fundraisers.