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Your	
  Public	
  Television	
  on	
  the	
  Internet	
  
	
  
	
  
600	
  Soledad,	
  6th
	
  Floor	
  
San	
  Antonio,...
Table	
  of	
  Contents	
  
	
  
Mission	
  Overview ........................................................................
Y o u r p u b l i c t e l e v i s i o n o n t h e I n t e r n e t
	
  
In	
  2012,	
  we…	
  
	
  
Provided	
  free	
  
jo...
1
Mission	
  	
  
NOWCastSA's	
  mission	
  is	
  to	
  promote	
  and	
  facilitate	
  an	
  inclusive	
  civic	
  conver...
2
Financial	
  Information-­‐	
  2012	
  
Revenue	
  
NOWCastSA	
  began	
  2012	
  with	
  	
  $148,899	
  in	
  cash	
  ...
3
Statement	
  of	
  Financial	
  Position:	
  December	
  31,	
  2012
	
  
4
Statement	
  of	
  Activities:	
  December	
  31,	
  2012
5
Community	
  Impact	
  
Project-­Level	
  Outcomes	
  
How	
  many	
  times	
  is	
  our	
  content	
  accessed	
  onlin...
6
	
  
	
  
How	
  many	
  times	
  are	
  people	
  engaging	
  with	
  us	
  on	
  a	
  more	
  personal	
  level?	
  
	...
7
	
  
More	
  civically-­‐engaged	
  communities.	
  How	
  many	
  people	
  are	
  actively	
  engaging	
  with	
  us	
...
8
People	
  
Board	
  of	
  Directors	
  
Charles	
  C.	
  Andrews,	
  Chair	
  
Chair,	
  Inner	
  City	
  Technological	...
9
	
  
Volnteers
Lisa	
  Haynes	
  
Julie	
  Hill	
  
Juliana	
  Perez	
  
Daniel	
  Pineda	
  
Bill	
  Waldrop	
  
Ingrid...
1 0
Sponsors,	
  Underwriters	
  and	
  Funders	
  
80/20	
  Foundation	
  
AVANCE,	
  Inc.	
  
Bexar	
  County	
  Departm...
1 1
How	
  you	
  can	
  help	
  
Participate	
  
Our	
  mission	
  is	
  to	
  promote	
  and	
  facilitate	
  an	
  
inc...
1 2
	
  
Donate	
  
Your	
  donation	
  can	
  help	
  us	
  open	
  the	
  room	
  with	
  a	
  webcast,	
  so	
  a	
  si...
1 3
	
  
Fundraise	
  
Want	
  to	
  help	
  NOWCastSA	
  keep	
  the	
  lights	
  on	
  and	
  the	
  news	
  flowing?	
 ...
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2012 Annual Report

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NOWCastSA Annual Report 2012

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2012 Annual Report

  1. 1.   Your  Public  Television  on  the  Internet       600  Soledad,  6th  Floor   San  Antonio,  TX  78205   Phone:  210-­‐859-­‐2359  Fax:  210-­‐978-­‐5240   E m a i l :   n e w s @ n o w c a s t s a . o r g   W e b :   w w w . n o w c a s t s a . c o m  
  2. 2. Table  of  Contents     Mission  Overview .......................................................................................... 1     Financial  Information   Revenue............................................................................................................................................2     Expenses  ..........................................................................................................................................2   Statement  of  Financial  Position  /  Balance  Sheet..............................................................................3   Statement  of  Activities  /  Profit  and  Loss  Statement ........................................................................4     Community  Impact   Project-­‐Level  Outcomes   ..................................................................................................................5   Community-­‐Level  Outcomes   ...........................................................................................................6   Information  Ecosystem  Changes  .....................................................................................................7     People   Board  of  Directors   ...........................................................................................................................8   Staff   .................................................................................................................................................8   Volunteers   .......................................................................................................................................9   Freelancers   ......................................................................................................................................9   Donors  .............................................................................................................................................9   Partners  ...........................................................................................................................................10     How  you  can  help   Participate   .......................................................................................................................................11   Donate  .............................................................................................................................................12   Fundraise  .........................................................................................................................................13
  3. 3. Y o u r p u b l i c t e l e v i s i o n o n t h e I n t e r n e t   In  2012,  we…     Provided  free   journalism  and  digital   media  training  to  286   individuals   Shared  490  stories  and   events  with  over  43,907   NOWCastSA  viewers,   reaching  thousands   more  via  social   networking  and   partnering  web  sites   Expanded  the  room  for   99  civic  events  via  live,   interacJve  webcasts,   and  video  producJons.   Hosted  7,304  individuals  to  our  Livestream.com  channels,  where  they  watched  24,435  videos  for  a   total  of  515,899  minutes.   Reached  93,105  people  on  Facebook  and  engaged  3,622  with  our  content.     Welcomed  132  new  NOWCastSA.com  account  holders  and  187  newsletter  subscribers.   Topped  more  than  a  million  pageviews  on  all  of  our  platforms,  and  prompted  an  average  visitor   stay  of  more  than  19  minutes!  
  4. 4. 1 Mission     NOWCastSA's  mission  is  to  promote  and  facilitate  an  inclusive  civic  conversation.     Through  education  and  training,  community  news,  events  and  multimedia,  we  empower  neighbors  to   identify  common  issues  and  share  information.   Our  activities  reach  and  engage  thousands,  and  our  programs  cultivate  better-­‐informed  and  more   civically  engaged  communities.     Together,  we  are  enriching  the  information  ecosystem  of  San  Antonio,  increasing  collaboration  among   community  organizations  and  garnering  greater  media  attention  to  the  local  issues  that  matter  most.        
  5. 5. 2 Financial  Information-­‐  2012   Revenue   NOWCastSA  began  2012  with    $148,899  in  cash   from  funds  received  in  2010  and  2011,  and   received  an  additional  $63,000  in  grants  from  the   Kronkosky  Charitable  Fund  (via  CI:NOW),  Rack   Gives  Back,  the  80/20  Foundation,  United  Way  of   San  Antonio  and  Bexar  County,  and  the  San   Antonio  Conservation  Society,  and  a  total  of   $15,000  in-­‐kind  donations  from  the  San  Antonio   Public  Library,  Rackspace  Hosting  and  others.   NOWCastSA  received  46  gifts  from  individual   donors,  for  a  total  of  $6,731,  and  $144,491  in   sponsorship  and  underwriting.               Expenses   Expenses  for  2012  totaled  $338,450.  Other  than   staff  salaries  and  benefits,  the  most  significant   expenses  were  website  and  hosting  services  (10   percent  of  total  expenses),  contract  and   freelance  labor  (9  percent)  and  legal  and   professional  fees  (6  percent).                      
  6. 6. 3 Statement  of  Financial  Position:  December  31,  2012  
  7. 7. 4 Statement  of  Activities:  December  31,  2012
  8. 8. 5 Community  Impact   Project-­Level  Outcomes   How  many  times  is  our  content  accessed  online?       How  often  are  people  engaging  with  our  content  online?    
  9. 9. 6     How  many  times  are  people  engaging  with  us  on  a  more  personal  level?         Community-­Level  Outcomes   More  informed  communities.  How  long  are  people  engaged  with  our  content?    
  10. 10. 7   More  civically-­‐engaged  communities.  How  many  people  are  actively  engaging  with  us  through  training   and  contributing  content?       Information  Ecosystem  Changes   How  much  unique  live  content  have  we  created?  
  11. 11. 8 People   Board  of  Directors   Charles  C.  Andrews,  Chair   Chair,  Inner  City  Technological  Ventures;  President,  4naffairs   William  G.  Moll,  Chair  Emeritus   Retired  -­‐  President,  KLRN-­‐TV     Anthony  Alcoser,  Treasurer   Assistant  Director  of  Development,  Texas  A&M   University-­‐  San  Antonio  Office  of  Institutional   Advancement   Steve  Blanchard,  PhD     Professor  of  Sociology,  Our  Lady  of  the  Lake   University   Rosie  Castro   Director,  Center  for  Academic  Transitions,  Palo   Alto  Community  College   Anthony  Edwards   Retired  -­‐  Vice  President  of  Community   Programs,  CPS  Energy   Charlotte-­‐Anne  Lucas   Managing  Director,  NOWCastSA   Pilar  Oates   Executive  Director,  Methodist  Healthcare   Ministries  of  South  Texas   Thomas  Schlenker,  MD,  MPH   Director,  San  Antonio  Metropolitan  Health   District   Clarence  “Reggie”  Williams   Advisory  Member Staff   Charlotte-­‐Anne  Lucas,  Managing  Director  and  Online  Instigator   Amanda  Evrard,  Development  Director   Joe  Ruiz,  Engagement  Editor  (Through  May)   Antonio  Rodriguez,  Video  Producer  (Through  December)   Andrew  Delgado,  Video  Journalist   Analisa  Nazarino,  Journalist  (Through  March)   Ethan  Jones,  Internet  Developer   Patrick  Deuley,  Internet  Developer   George  Howard,  Internet  Developer
  12. 12. 9   Volnteers Lisa  Haynes   Julie  Hill   Juliana  Perez   Daniel  Pineda   Bill  Waldrop   Ingrid  Wilgen   Freelancers     Dylan  Altman   Josh  Barrera   Joseph  Comacho   Ross  Diaz   Shawn  C.  Fernandez   Juan  Hernandez William  Gilbert   Adam  Higgins   Veronica  Luna   Caesar  Morales   Jack  Morgan   Maegen  Neusch   Clayton  Price   Derrick  Rutledge   Kris  Serold   Kimberly  Suta   Roger  Tavira     Donors $1,000+   Ardyth  Sohn   Rob  La  Gesse   Steve  Blanchard   William  Israel  and  Eileen  Breslin   $200+   Anthony  Edwards   Anonymous   Julie  Weber   Rosie  Castro   Patti  Radle   Pilar  Oates   William  Moll Abigail  Forney   Adrianne  Flynn   Amanda  Evrard   Anais  Biera  Miracle   Andrew  Delgado   Barbara  Martino   Charlotte-­‐Anne  Lucas   Ethan  Jones   Holley  Pridmore   Jack  Morgan   Jennifer  Velasquez   Judy  McCarter   Laura  Carter   Leslie  Provence   Mary  Giovanini   Rhonda  Williamson   Rudy  Arispe   Scott  Erickson   Thomas  Schlenker  
  13. 13. 1 0 Sponsors,  Underwriters  and  Funders   80/20  Foundation   AVANCE,  Inc.   Bexar  County  Department  of  Community   Resources   Bexar  County  Health  Collaborative   Center  for  Medical  Humanities  &  Ethics,   UTHSCSA   CI:NOW   Councilman  Cris  Medina   Councilman  David  Medina,  Jr.   Councilman  Diego  Bernal   Eastside  Promise  Neighborhood   Ecumenical  Center  for  Religion  and  Health   Fredericksburg  Music  Club,  Inc.   Councilwoman  Ivy  Taylor   John  S.  &  James  L.  Knight  Foundation   Kronkosky  Charitable  Foundation   Councilwoman  Leticia  Ozuna   Methodist  Healthcare  Ministries  of  South   Texas,  Inc.   Online  Legal  Media  Network   Rack  Gives  Back   Rackspace  Hosting   SA2020   San  Antonio  Area  Foundation   San  Antonio  Conservation  Society   San  Antonio  Education  Partnership   San  Antonio  Housing  Authority   San  Antonio  International  Piano  Competition   San  Antonio  Public  Library   United  Way  of  San  Antonio  and  Bexar  County   Voices  for  Children  San  Antonio    
  14. 14. 1 1 How  you  can  help   Participate   Our  mission  is  to  promote  and  facilitate  an   inclusive  civic  conversation.  Every  time  you  log   on  to  NOWCastSA.com  to  read  about  local   happenings  or  tune  in  to  a  live  webcast,  you  are   equipped  to  join  the  conversation.  Take  the   next  step  and  post  your  comments  and   feedback,  share  news  with  your  friends  and  tell   people  about  that  last  video  you  watched.     Do  you  like  to  write?  Take  photos?  Make  videos?  Use  those  skills  to  document  what  is  going  on  in  your   neighborhood  and  share  your  news  with  the  community  on  NOWCastSA.com.     Are  you  intrigued  by  community  journalism,  but  don’t  have  the  faintest  idea  of  where  to  start?  Let  us   help!  Make  sure  you  are  subscribed  to  the  NOWCastSA  newsletter  so  we  can  let  you  know  about  our   next  free  training,  or  send  us  an  email  at  news@nowcastsa.org  to  let  us  know  what  you  need  help   with.  We  want  to  help  you  share  your  news.      
  15. 15. 1 2   Donate   Your  donation  can  help  us  open  the  room  with  a  webcast,  so  a  single   mother  can  participate  in  a  SA2020  planning  meeting  from  home  while   she  makes  dinner  for  her  family.     Your  donation  of  just  $25  can  help  NOWCastSA  train  more  community   journalists  to  investigate  what's  really  behind  the  childhood  obesity   epidemic  or  help  them  chronicle  the  celebrations  that  are  puro  San   Antonio.     Your  donation  will  fund  interactive,  bumper-­‐to-­‐bumper  webcasts  of  community  workshops,  hearings   and  meetings.  It  will  let  more  people  join  in  the  conversation  to  tackle  issues  from  stray  dogs  to  food,   parks,  streets  and  sidewalks,  education,  housing  and  the  environment.     Your  support  will  help  build  a  better  informed  and  more  connected  community.     Keep  democracy  healthy  by  donating  to  NOWCastSA  today  at  http://nowcastsa.com/donate  or  send   your  check  made  out  to  NOWCastSA  to:   NOWCastSA   600  Soledad,  6th  Floor   San  Antonio,  TX  78205      
  16. 16. 1 3   Fundraise   Want  to  help  NOWCastSA  keep  the  lights  on  and  the  news  flowing?    NOWCastSA  has  partnered  with   Razoo  to  make  peer-­‐to-­‐peer  fundraising  fun  and  easy.  You  can  use  your  birthday,  athletic  endeavors,   wedding,  or  other  milestones  to  ask  your  friends  and  family  to  support  NOWCastSA.  Get  started  on   your  own  or  gather  your  friends  and  colleagues  to  create  a  team.         Not  sure  how  to  begin?    Check  out  http://www.razoo.com/p/fundraising-­‐ideas  for  suggestions  or   contact  Amanda  Evrard  at  amanda@nowcastsa.org  or  970-­‐222-­‐1847  for  help.      

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