NOWCastSA Annual Report 2012

1.
Your
Public
Television
on
the
Internet
600
Soledad,
6th
Floor
San
Antonio,
TX
78205
Phone:
210-­‐859-­‐2359
Fax:
210-­‐978-­‐5240
E m a i l :
n e w s @ n o w c a s t s a . o r g
W e b :
w w w . n o w c a s t s a . c o m

2. Table
of
Contents
Mission
Overview .......................................................................................... 1
Financial
Information
Revenue............................................................................................................................................2
Expenses
..........................................................................................................................................2
Statement
of
Financial
Position
/
Balance
Sheet..............................................................................3
Statement
of
Activities
/
Profit
and
Loss
Statement ........................................................................4
Community
Impact
Project-­‐Level
Outcomes
..................................................................................................................5
Community-­‐Level
Outcomes
...........................................................................................................6
Information
Ecosystem
Changes
.....................................................................................................7
People
Board
of
Directors
...........................................................................................................................8
Staff
.................................................................................................................................................8
Volunteers
.......................................................................................................................................9
Freelancers
......................................................................................................................................9
Donors
.............................................................................................................................................9
Partners
...........................................................................................................................................10
How
you
can
help
Participate
.......................................................................................................................................11
Donate
.............................................................................................................................................12
Fundraise
.........................................................................................................................................13

3. Y o u r p u b l i c t e l e v i s i o n o n t h e I n t e r n e t
In
2012,
we…
Provided
free
journalism
and
digital
media
training
to
286
individuals
Shared
490
stories
and
events
with
over
43,907
NOWCastSA
viewers,
reaching
thousands
more
via
social
networking
and
partnering
web
sites
Expanded
the
room
for
99
civic
events
via
live,
interacJve
webcasts,
and
video
producJons.
Hosted
7,304
individuals
to
our
Livestream.com
channels,
where
they
watched
24,435
videos
for
a
total
of
515,899
minutes.
Reached
93,105
people
on
Facebook
and
engaged
3,622
with
our
content.
Welcomed
132
new
NOWCastSA.com
account
holders
and
187
newsletter
subscribers.
Topped
more
than
a
million
pageviews
on
all
of
our
platforms,
and
prompted
an
average
visitor
stay
of
more
than
19
minutes!

4. 1
Mission
NOWCastSA's
mission
is
to
promote
and
facilitate
an
inclusive
civic
conversation.
Through
education
and
training,
community
news,
events
and
multimedia,
we
empower
neighbors
to
identify
common
issues
and
share
information.
Our
activities
reach
and
engage
thousands,
and
our
programs
cultivate
better-­‐informed
and
more
civically
engaged
communities.
Together,
we
are
enriching
the
information
ecosystem
of
San
Antonio,
increasing
collaboration
among
community
organizations
and
garnering
greater
media
attention
to
the
local
issues
that
matter
most.

5. 2
Financial
Information-­‐
2012
Revenue
NOWCastSA
began
2012
with
$148,899
in
cash
from
funds
received
in
2010
and
2011,
and
received
an
additional
$63,000
in
grants
from
the
Kronkosky
Charitable
Fund
(via
CI:NOW),
Rack
Gives
Back,
the
80/20
Foundation,
United
Way
of
San
Antonio
and
Bexar
County,
and
the
San
Antonio
Conservation
Society,
and
a
total
of
$15,000
in-­‐kind
donations
from
the
San
Antonio
Public
Library,
Rackspace
Hosting
and
others.
NOWCastSA
received
46
gifts
from
individual
donors,
for
a
total
of
$6,731,
and
$144,491
in
sponsorship
and
underwriting.
Expenses
Expenses
for
2012
totaled
$338,450.
Other
than
staff
salaries
and
benefits,
the
most
significant
expenses
were
website
and
hosting
services
(10
percent
of
total
expenses),
contract
and
freelance
labor
(9
percent)
and
legal
and
professional
fees
(6
percent).

6. 3
Statement
of
Financial
Position:
December
31,
2012

7. 4
Statement
of
Activities:
December
31,
2012

8. 5
Community
Impact
Project-­Level
Outcomes
How
many
times
is
our
content
accessed
online?
How
often
are
people
engaging
with
our
content
online?

9. 6
How
many
times
are
people
engaging
with
us
on
a
more
personal
level?
Community-­Level
Outcomes
More
informed
communities.
How
long
are
people
engaged
with
our
content?

10. 7
More
civically-­‐engaged
communities.
How
many
people
are
actively
engaging
with
us
through
training
and
contributing
content?
Information
Ecosystem
Changes
How
much
unique
live
content
have
we
created?

11. 8
People
Board
of
Directors
Charles
C.
Andrews,
Chair
Chair,
Inner
City
Technological
Ventures;
President,
4naffairs
William
G.
Moll,
Chair
Emeritus
Retired
-­‐
President,
KLRN-­‐TV
Anthony
Alcoser,
Treasurer
Assistant
Director
of
Development,
Texas
A&M
University-­‐
San
Antonio
Office
of
Institutional
Advancement
Steve
Blanchard,
PhD
Professor
of
Sociology,
Our
Lady
of
the
Lake
University
Rosie
Castro
Director,
Center
for
Academic
Transitions,
Palo
Alto
Community
College
Anthony
Edwards
Retired
-­‐
Vice
President
of
Community
Programs,
CPS
Energy
Charlotte-­‐Anne
Lucas
Managing
Director,
NOWCastSA
Pilar
Oates
Executive
Director,
Methodist
Healthcare
Ministries
of
South
Texas
Thomas
Schlenker,
MD,
MPH
Director,
San
Antonio
Metropolitan
Health
District
Clarence
“Reggie”
Williams
Advisory
Member
Staff
Charlotte-­‐Anne
Lucas,
Managing
Director
and
Online
Instigator
Amanda
Evrard,
Development
Director
Joe
Ruiz,
Engagement
Editor
(Through
May)
Antonio
Rodriguez,
Video
Producer
(Through
December)
Andrew
Delgado,
Video
Journalist
Analisa
Nazarino,
Journalist
(Through
March)
Ethan
Jones,
Internet
Developer
Patrick
Deuley,
Internet
Developer
George
Howard,
Internet
Developer

12. 9
Volnteers
Lisa
Haynes
Julie
Hill
Juliana
Perez
Daniel
Pineda
Bill
Waldrop
Ingrid
Wilgen
Freelancers
Dylan
Altman
Josh
Barrera
Joseph
Comacho
Ross
Diaz
Shawn
C.
Fernandez
Juan
Hernandez
William
Gilbert
Adam
Higgins
Veronica
Luna
Caesar
Morales
Jack
Morgan
Maegen
Neusch
Clayton
Price
Derrick
Rutledge
Kris
Serold
Kimberly
Suta
Roger
Tavira
Donors
$1,000+
Ardyth
Sohn
Rob
La
Gesse
Steve
Blanchard
William
Israel
and
Eileen
Breslin
$200+
Anthony
Edwards
Anonymous
Julie
Weber
Rosie
Castro
Patti
Radle
Pilar
Oates
William
Moll
Abigail
Forney
Adrianne
Flynn
Amanda
Evrard
Anais
Biera
Miracle
Andrew
Delgado
Barbara
Martino
Charlotte-­‐Anne
Lucas
Ethan
Jones
Holley
Pridmore
Jack
Morgan
Jennifer
Velasquez
Judy
McCarter
Laura
Carter
Leslie
Provence
Mary
Giovanini
Rhonda
Williamson
Rudy
Arispe
Scott
Erickson
Thomas
Schlenker

13. 1 0
Sponsors,
Underwriters
and
Funders
80/20
Foundation
AVANCE,
Inc.
Bexar
County
Department
of
Community
Resources
Bexar
County
Health
Collaborative
Center
for
Medical
Humanities
&
Ethics,
UTHSCSA
CI:NOW
Councilman
Cris
Medina
Councilman
David
Medina,
Jr.
Councilman
Diego
Bernal
Eastside
Promise
Neighborhood
Ecumenical
Center
for
Religion
and
Health
Fredericksburg
Music
Club,
Inc.
Councilwoman
Ivy
Taylor
John
S.
&
James
L.
Knight
Foundation
Kronkosky
Charitable
Foundation
Councilwoman
Leticia
Ozuna
Methodist
Healthcare
Ministries
of
South
Texas,
Inc.
Online
Legal
Media
Network
Rack
Gives
Back
Rackspace
Hosting
SA2020
San
Antonio
Area
Foundation
San
Antonio
Conservation
Society
San
Antonio
Education
Partnership
San
Antonio
Housing
Authority
San
Antonio
International
Piano
Competition
San
Antonio
Public
Library
United
Way
of
San
Antonio
and
Bexar
County
Voices
for
Children
San
Antonio

14. 1 1
How
you
can
help
Participate
Our
mission
is
to
promote
and
facilitate
an
inclusive
civic
conversation.
Every
time
you
log
on
to
NOWCastSA.com
to
read
about
local
happenings
or
tune
in
to
a
live
webcast,
you
are
equipped
to
join
the
conversation.
Take
the
next
step
and
post
your
comments
and
feedback,
share
news
with
your
friends
and
tell
people
about
that
last
video
you
watched.
Do
you
like
to
write?
Take
photos?
Make
videos?
Use
those
skills
to
document
what
is
going
on
in
your
neighborhood
and
share
your
news
with
the
community
on
NOWCastSA.com.
Are
you
intrigued
by
community
journalism,
but
don’t
have
the
faintest
idea
of
where
to
start?
Let
us
help!
Make
sure
you
are
subscribed
to
the
NOWCastSA
newsletter
so
we
can
let
you
know
about
our
next
free
training,
or
send
us
an
email
at
news@nowcastsa.org
to
let
us
know
what
you
need
help
with.
We
want
to
help
you
share
your
news.

15. 1 2
Donate
Your
donation
can
help
us
open
the
room
with
a
webcast,
so
a
single
mother
can
participate
in
a
SA2020
planning
meeting
from
home
while
she
makes
dinner
for
her
family.
Your
donation
of
just
$25
can
help
NOWCastSA
train
more
community
journalists
to
investigate
what's
really
behind
the
childhood
obesity
epidemic
or
help
them
chronicle
the
celebrations
that
are
puro
San
Antonio.
Your
donation
will
fund
interactive,
bumper-­‐to-­‐bumper
webcasts
of
community
workshops,
hearings
and
meetings.
It
will
let
more
people
join
in
the
conversation
to
tackle
issues
from
stray
dogs
to
food,
parks,
streets
and
sidewalks,
education,
housing
and
the
environment.
Your
support
will
help
build
a
better
informed
and
more
connected
community.
Keep
democracy
healthy
by
donating
to
NOWCastSA
today
at
http://nowcastsa.com/donate
or
send
your
check
made
out
to
NOWCastSA
to:
NOWCastSA
600
Soledad,
6th
Floor
San
Antonio,
TX
78205

16. 1 3
Fundraise
Want
to
help
NOWCastSA
keep
the
lights
on
and
the
news
flowing?
NOWCastSA
has
partnered
with
Razoo
to
make
peer-­‐to-­‐peer
fundraising
fun
and
easy.
You
can
use
your
birthday,
athletic
endeavors,
wedding,
or
other
milestones
to
ask
your
friends
and
family
to
support
NOWCastSA.
Get
started
on
your
own
or
gather
your
friends
and
colleagues
to
create
a
team.
Not
sure
how
to
begin?
Check
out
http://www.razoo.com/p/fundraising-­‐ideas
for
suggestions
or
contact
Amanda
Evrard
at
amanda@nowcastsa.org
or
970-­‐222-­‐1847
for
help.