CNO Financial Group is dedicated to supporting organizations that promote health and financial wellness. In 2016, CNO delivered over $2.7 million in total community impact through donations, fundraising, and over 14,000 hours of employee volunteerism. CNO supports numerous national and local nonprofits focused on health, financial literacy, and building stronger communities. This includes supporting the Alzheimer's Association, American Cancer Society, Arthritis Foundation, and sponsoring the Bankers Life Fieldhouse and Indianapolis Monumental Marathon.

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Contents
About CNO Financial Group...............................................3
Our Community Commitment............................................ 5
2016 by the Numbers..........................................................6
One Year in Our Communities............................................7
Corporate Philanthropy Program........................................8
Community Board Leadership............................................8
2016 Awards and Recognition.............................................9
Promoting Health and Financial Wellness...................... 10
Alzheimer’s Association..................................................... 11
Bankers Life Center for a Secure Retirement.....................12
Additional Community Partners........................................ 13
Building Stronger Communities.......................................14
Bankers Life Fieldhouse..................................................... 15
CNO Financial Indianapolis Monumental Marathon....... 17
Boys Scouts of America.....................................................18
United Way.......................................................................19
CNO Community Spirit Awards.......................................20
100th Running of the Indianapolis 500.............................21
Additional Community Partners....................................... 22
April 2017
CNO Financial Group is middle-income America’s valued financial security
partner. Through our family of insurance brands—Bankers Life, Colonial
Penn and Washington National—our 3,400 full-time associates are dedicated
to helping provide insurance solutions that help protect the health and
retirement needs of our customers and their families.
That is why CNO Financial is proud to support organizations that share our
dedication to:
» Promoting health and financial wellness.
» Working to build stronger communities.
In 2016, CNO helped deliver more than $2.7 million in total community
impact to the neighborhoods where we live and work. CNO Financial, our
associates and insurance producers donated $2.4 million to our partner
organizations and raised an additional $335,000 in community fundraising.
We also announced a new sponsorship of the CNO Financial Indianapolis
Monumental Marathon in 2016, a top 20 national marathon in our corporate
hometown. More than 15,000 runners and walkers from across the world
took part in the marathon, half marathon, 5K and kids fun run in November,
including more than 350 CNO associates, family members and volunteers.
Last year, over 1,300 employees from our offices in Carmel (Ind.), Chicago
and Philadelphia contributed more than 14,000 hours of service to their
communities, benefiting more than 200 different nonprofit agencies.
I hope you find their commitment to healthy communities, and this report,
as inspiring as I do.
Ed Bonach
Chief Executive Officer
CNO Financial Group

3. 3
About CNO Financial Group
Middle-Income America’s Valued Financial Security Partner
CNO Financial is a holding company that provides health and life insurance, as well
as retirement solutions, to middle-income Americans through its family of insurance
brands: Bankers Life, Colonial Penn and Washington National. At CNO Financial, we’re
always looking forward—to the security and stability we create for our customers, and
the growth we create within our own company.

4. 4
About CNO Financial
OUR BRANDS OUR CORPORATE LOCATIONS
OUR CUSTOMERS OUR ASSOCIATES
3.5 million
policies
3,400
employees
CNO Financial’s insurance companies
provide more than 3.5 million policies to
middle-income working Americans and retirees.
We employ approximately 3,400 full-time
employees. More than 1,200 work in CNO’s
headquarters in Carmel, Indiana.
Carmel, IN
Home to CNO headquarters,
Washington National and 40|86 Advisors
CNO is among the 15 largest public
companies in the state of Indiana.
Philadelphia, PA
Home to Colonial Penn
Chicago, IL
Home to Bankers Life
With a history dating back to 1879, Bankers Life offers a broad
selection of life and health insurance products designed especially
for Americans who are near or in retirement. Dedicated agents
meet customers in their homes and present products and services
“across the kitchen table.” There are nearly 5,000 Bankers Life
insurance agents at over 300 offices across the country.
Colonial Penn is a pioneer in designing life insurance products for
mature Americans. For nearly 60 years, customers have turned to
Colonial Penn through mail, online and by phone to buy simple,
affordable term and whole life insurance.
Washington National is a leading provider of supplemental health
and life insurance, helping protect middle-income Americans from
the financial hardship that comes with critical illnesses, accidents
and loss of life. For more than 100 years, Washington National has
helped customers make informed decisions from the comfort of
their homes or at the workplace.
40|86 Advisors, Inc. is a fixed income investment advisor. The firm
manages over $26 billion in assets, including public corporate debt
securities, taxable municipal bonds, emerging market securities,
high yield bonds and mortgage related securities.

5. 5
CNO Financial supports our communities, our associates and our
customers through nonprofit organizations that address the health
and financial wellness of middle-income Americans.
Our Community Commitment

6. 6
CNO Financial helped deliver $2.7 million in total
community impact to the neighborhoods where we
live and work.
CNO Financial, our associates and insurance producers donated $2.4 million to
our partner organizations, and our associates and our insurance producers raised
an additional $335,000 through their participation in community fundraising.
More than 1,300 associates volunteered more than
14,000 hours in total to community service, including
donating their time to our CNO Afternoon of Service
projects in Indianapolis, Chicago and Philadelphia.
2016 by the Numbers
$2.7
14,000
million
hours

7. 7
APRIL
Alzheimer’s
Awareness Night
at Bankers Life
Fieldhouse
NOVEMBER
CNO Financial Indianapolis Monumental Marathon
Boy Scouts Soles4Souls Shoe Collection
Military Warriors Support Foundation at
Bankers Life Fieldhouse
MAY
100th Running of the
Indianapolis 500
Host Committee
SEPTEMBER
CNO Afternoon of
Service for United Way
American Red Cross
Blood Drives
2016
JUNE
Bankers Life
Forget Me Not Days®
Jefferson Awards
Foundation
National Ceremony
DECEMBER
Arthritis Foundation
Jingle Bell Run
United Way
Adopt-a-Family
FEBRUARY
Meals on Wheels
Chicago Emergency
Meal Kit Creation
OCTOBER
American Cancer Society Making Strides Against
Breast Cancer Walk
Alzheimer’s Association Walk to End Alzheimer’s
Pacers FanJam at Bankers Life Fieldhouse
JULY
Indianapolis
Symphony Orchestra
Symphony on
the Prairie
MARCH
United Way Senior
Center Volunteering
CNO Community
Spirit Awards
AUGUST
United Way Annual Giving Campaign
American Red Cross Tornado Relief Call Center
WFYI Public Media documentary premiere
Attucks: The School that Opened a City
One Year in Our Communities
CNO Financial associates participated in more than 20 community projects and events throughout 2016.

8. COMMUNITY BOARD
LEADERSHIP IN 2016
CNO senior leaders give back to their communities
by serving on the boards of local and national
nonprofit organizations and chambers of
commerce, including:
» Alzheimer’s Association of Greater Illinois
» Alzheimer’s Association of Greater Indiana
» American Cancer Society, Lakeshore Division
» American Red Cross of Central Indiana
» Beyond Monumental
» Boy Scouts of America, Crossroads of America Council
» CICOA Aging In-Home Solutions
» Children’s Scholarship Fund Philadelphia
» Indiana Chamber of Commerce
» Indiana Sports Corporation
» Indiana Women in Need Foundation
» Indianapolis Chamber of Commerce
» Jefferson Awards Foundation
» Julian Center
» Marian University
» Meals on Wheels Chicago
» Pacers Foundation
» St.Vincent Foundation
» Starfish Initiative
» WFYI Public Media
Executive Philanthropic Committee
The Executive Philanthropic Committee is composed of senior
leadership members who shape CNO’s philanthropic strategy.
Philanthropy Liaisons
In each of CNO’s three corporate office locations, two associates
serve as philanthropy liaisons to lead volunteer committees of their
peers and chair community service projects.
Team CNO Philanthropy Program
Our associate volunteer program engages associates to give back to
their community through volunteer service and charitable donations.
Corporate Philanthropy Program
From our senior executives to our individual associates, CNO Financial is
committed to making service in our communities part of our culture.
In fact, our employee volunteer program, Team CNO, has provided opportunities
for associate community engagement for nearly 20 years.
8

9. 9
The National Business Group on Health, a nonprofit
association of 425 large U.S. employers, awarded CNO
Financial Group Well-Being Top Honors for having one
of the top five best workforce well-being programs in
the nation.
CNO Financial was honored by the National Business
Group on Health as a Platinum award winner of the
2016 Best Employers for Healthy Lifestyles®
awards.
This is the second consecutive year that CNO Financial
was recognized with a Platinum award–the highest
designation–for its corporate wellness program.
CNO Financial placed second on the list
of 2016’s Healthiest 100 Workplaces in
America, an awards program presented by Springbuck.
2016 was the third consecutive year that CNO Financial
Group has been recognized for its commitment to
employee health and for achieving exceptional and
sustainable success through its corporate wellness
programs and employee wellness initiatives.
CNO Financial received a Platinum Level award, the
highest level of recognition, from the American Heart
Association for being a Fit-Friendly Company.
Bankers Life was named among America’s Best
Employers of 2016 by Forbes magazine. Bankers Life
earned the accolade in the Midsize Employer category,
which recognizes 250 companies throughout the nation
with 1,000-5,000 employees.
CNO Financial earned the United Way of Central
Indiana’s Company that Cares award and was
recognized as a Top Contributor.
In 2016, for the sixth consecutive year, CNO Financial
subsidiary Bankers Life was recognized in Training
magazine’s Top 125 for having one of the world’s best
employee training and development programs.
CNO Financial was recognized by the Life Office
Management Association (LOMA) with its 12th
consecutive LOMA Educational Achievement
Award for outstanding participation in LOMA’s
education programs.
2016 Awards and Recognition
WELL-BEING
TOP HONORS
WELL-BEING
TOP HONORS

10. 10
CNO Financial believes in standing up for health and financial wellness
for our customers, our associates and our neighbors.
Promoting Health and Financial Wellness

11. 11
Promoting Health and
Financial Wellness
$
Bankers Life is a proud national supporter of the
Alzheimer’s Association. Since 2003, Bankers Life has
helped raise more than $4.5 million for the Association
through its annual Forget Me Not Days®
fundraiser and
corporate donations.
Forget Me Not Days is Bankers Life’s annual street-
corner fundraising campaign to raise awareness and
funds for the care, support and research efforts of
the Alzheimer’s Association. In its 14th year, over
1,600 Bankers Life agents, associates and Alzheimer’s
Association volunteers took to the streets in more than
175 cities across the country to collect donations. In
exchange for donations, individuals received packets of
Forget-Me-Not flower seeds to plant in honor of families
facing Alzheimer’s disease.
CNO and Bankers Life also support the Alzheimer’s
Association Walk to End Alzheimer’s®
through the efforts
of corporate teams.
$478,000
in collections and corporate
donations in 2016
END
ALZ
Alzheimer’s Association®

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Promoting Health and
Financial Wellness
The Bankers Life Center for a Secure Retirement is the
company’s research and consumer education program.
Its studies and consumer awareness campaigns help
advocate for the financial wellness of middle-income
retirees and pre-retirees by contributing to the national
conversation on retirement.
Bankers Life works with national and local media to
share research insights, including:
» The Wall Street Journal
» The Huffington Post
» Yahoo! Finance
» The Boston Globe
» MarketWatch
» Life Health Advisor
» PlanAdviser
» LifeHealthPro
Read all of the retirement insights
at CenterForASecureRetirement.com
2016 research explored
how Boomers are
navigating personal
finances, income and
savings in retirement.
Bankers Life Center for a Secure Retirement®
5
Paying for the New Retirement: Responsibilities and Challenges for Middle-Income Boomers | July 2016
5
Today, about four in 10 (39%) members ofthe Boomer generation identify themselvesas retired. As Boomers are a large anddynamic generation, the Bankers Life Centerfor a Secure Retirement is checking inwith middle-income Boomers to see howretirement is unfolding for this generation.This generation is on the leading edge ofthe “new retirement”—the transition frominstitutional responsibility for retirementfinancial security to an increasing amountof individual responsibility.
However, we found that most Boomershave not done enough to adequatelyprepare for their retirement years. In fact,seven in 10 (69%) Boomers admit that theydo not have or do not know if they havethe financial resources to live comfortablyin retirement to age 85, the average lifeexpectancy of a 65-year-old Boomer today.And that number climbs to eight in 10(83%) who admit that they do not haveor do not know if they have the financialresources to live in retirement to age 95even though 10% of Boomers will live to atleast that age.*
Boomers are making adjustments to meetthe new financial challenges they are facingin retirement. The Boomer experience mayprovide a cautionary tale for generationsto follow. More education, more advice andguidance, and ultimately more retirementsavings will be necessary for middle-income Americans to live comfortably intheir retirement years.
Introduction
*U.S. Social Security Administration, “Calculators: Life Expectancy,” Accessed May 5, 2016. https://www.ssa.gov/planners/
lifeexpectancy.htmllifeexpectancy.html
Retirement status ofmiddle-income Boomers
Source: Bankers Life Center for a Secure Retirement, Paying for the New
Retirement: Responsibilities and Challenges for Middle-Income Boomers, 2016.
n=893
39%
Retired61%
Not retired
Paying for the New Retirement: Responsibilities
and Challenges for Middle-Income Boomers
Key Findings
[July 2016]
Five years since the first Boomer turned age 65, middle-income Boomers
report experiencing financial challenges.
nn Six in 10 (60%) nonretired middle-income Boomers report they are spending as much or
more than their household income.
nn Four in 10 (38%) retired middle-income Boomers have had to make adjustments to
compensate for a financial shortfall in retirement.
Boomers are in the middle of a retirement transition, as fewer employers
provide their workers with a lifetime defined benefit pension payout.
nn Half (48%) of retired middle-income Boomers will include a regular pension payment from
an employer as part of their retirement income. Of Boomers not yet retired, only one-third
(33%) indicate they will benefit from a regular pension payment from an employer.
nn Eight in 10 (80%) retired middle-income Boomers rely on Social Security or an employer
pension to be their primary source of retirement income, while just one in 10 (12%)
rely on retirement accounts, savings or employment as their primary source of
retirement income.
171001
Highlights
nn Five years since the first Boomer turned age 65, middle-income Boomers
report experiencing financial challenges.
nn Boomers are in the middle of a retirement transition, as fewer employers
provide their workers with a lifetime defined benefit pension payout.
nn Middle-income Boomers say they are knowledgeable about and familiar with
their retirement options, but they are not actively using this knowledge.
nn Middle-income Boomers are not confident in their retirement finances and
are unsure of the best ways to maximize their retirement income.
nn Middle-income Boomers continue to carry significant debt into retirement.

13. 13
Promoting Health and
Financial Wellness
Washington National is proud to support the American Cancer Society®
and its mission to save lives, celebrate lives and lead the fight for a
world without cancer.
CNO and Washington National support the American Cancer Society by
forming Making Strides Against Breast Cancer event teams in each of
our corporate locations.
CNO supports the Arthritis Foundation®
and its
annual Jingle Bell Run through fundraising and in-
kind donations that help further their mission to
conquer arthritis. In Indianapolis, the event kicks off
at the Bankers Life Fieldhouse.
Meals on Wheels Chicago is committed to the belief
that all individuals have the right to live independently
with dignity in their own homes, working to reduce
the number of homebound seniors and individuals
with disabilities in need. In addition to year-round
fundraising and volunteering, CNO Financial
subsidiary Bankers Life is a proud sponsor of Meals
on Wheels Chicago’s annual Celebrity Chef Ball,
one of Chicago’s longest-running culinary fundraisers.
Additional Community Partners

14. 14
CNO Financial believes in building stronger communities
for our customers, our associates and our neighbors.
Building Stronger Communities

15. 15
Building Stronger
Communities
Bankers Life, a CNO Financial Group subsidiary, is the naming sponsor of one of the
most critically acclaimed sports venues in the country.
Bankers Life is proud to be a part of the Indianapolis community as the official insurance partner of
the NBA’s Indiana Pacers and the naming sponsor of their home court—Bankers Life Fieldhouse.
Nearly 2 million guests per year visit “Bankers Life”—as it’s known to locals—to watch the Pacers,
the WNBA’s Indiana Fever, and concerts and other world-class entertainment events.
Its iconic stature in downtown Indianapolis, along with its ability to offer the latest in fan amenities,
makes Bankers Life Fieldhouse one of the premier facilities in the country.

16. 16
Building Stronger
Communities
Bankers Life Fieldhouse
Since 1999, CNO Financial has been a
proud supporter of the Pacers Foundation
and its mission to motivate and inspire
Indiana’s at-risk youth toward academic
success and civic responsibility.
With every 3-point shot that the Indiana
Pacers make during the regular season at
Bankers Life Fieldhouse, CNO donates $50
to the Pacers Foundation.
$250,000
donated to the Pacers Foundation
over the past 17 seasons.
More than
Associates from CNO and Pacers Sports
Entertainment regularly combine teams to work
on service projects in and around Indianapolis.

17. 17
Building Stronger
Communities
CNO Financial is the first title sponsor of the CNO Financial Indianapolis
Monumental Marathon and its additional races—events that firmly complement our
corporate commitment to health, wellness and the central Indiana community.
A top 20 national marathon, the CNO Financial Indianapolis Monumental Marathon is held
annually on the first Saturday in November. It delivers a world-class race experience for all ages and
showcases the very best of Indianapolis to Hoosiers and visitors alike.

18. 18
Building Stronger
Communities
CNO Financial Indianapolis Monumental Marathon
2016 marked the inaugural CNO Financial Indianapolis
Monumental Marathon. Featuring sold-out races and
over 4,175 marathon finishers, the event is the 18th
largest marathon in the United States. The field totaled
more than 15,000 finishers for the marathon, half
marathon and 5K and kids fun run, collectively.
According to Visit Indy, the race generated $4.2
million in local economic impact in 2016. Over
350 CNO associates and family members ran or
volunteered on race weekend.
“It was truly exciting to be part of this marathon,
and I was impressed by the high level of talent
and enthusiasm of the runners,
walkers and volunteers at
today’s events. The title
sponsorship firmly complements
our commitment to health,
wellness and the central Indiana
community, and we appreciate
everyone’s support as we look
forward to another successful
race in 2017.”
–Ed Bonach,
CEO of CNO Financial Group
Boy Scouts of America, Crossroads of America Council
As part of the marathon festivities, CNO helped local Boy Scouts
Crossroads of America Council to collect shoes for Soles4Souls, the
council’s community service project partner.
By hosting collection boxes at each of our corporate locations and
at our Monumental Health and Fitness Expo booth, we were able to
collect over 1,200 pairs of shoes on the Scouts’ behalf.

19. 19
Building Stronger
Communities
United Way
CNO Financial is proud to partner with the United Way and its
local agencies in the communities where we live and work to help
people learn more, earn more and lead safe and healthy lives.
Events in 2016 included an annual giving campaign, Afternoon of
Service events in each of our three corporate locations and holiday
giving through the Adopt a Family program. In that campaign gifts
and groceries were purchased using corporate funds and delivered
to 210 individuals from 32 families in Chicago and Indianapolis.
$
$615,000
in collections and corporate
donations in 2016
UNITED
WAY

20. 20
Building Stronger
Communities
Award of High Achievement
$5,000 grant from CNO to the nonprofit organization
» Christene Darnell on behalf of Susan G. Komen of Central Indiana
Awards of Merit
$1,000 grant from CNO to the nonprofit organization
» Kathleen Ward on behalf of Southern Indiana Save-a-Pet
» Kelly Honn on behalf of Big Brothers Big Sisters of Central Indiana
» Julia Skaggs on behalf of Kingdom’s Kloset (a division of Safe Families for Children)
» David Dennie on behalf of the Joseph Maley Foundation
» Ashley Drees on behalf of PrimeLife Enrichment, Inc.
CNO Community Spirit Awards
As a Corporate Champion company, CNO Financial
proudly sponsors the Jefferson Award Foundation of
Indianapolis. Annually we honor associates who make
an extraordinary social impact in their communities,
demonstrate strategic involvement and dedication to
getting results, and maintain a compelling and enduring
commitment to the agencies they support. One associate
is selected to represent our company at the national
awards ceremony held in Washington, D.C.
Since 2010, we have awarded $140,000 to organizations
where our associates volunteer their time and talent.
Award of Excellence
$10,000 grant from CNO to the nonprofit organization,
plus a trip for the winner to Washington, D.C., to
represent CNO at the Jefferson Awards Foundation
National Ceremony.
» Gail Mitchell on behalf of the Alzheimer’s Association
of Greater Indiana

21. 21
Building Stronger
Communities
100th Running of the Indianapolis 500
CNO Financial was a proud member of the historic 100th Running
of the Indianapolis 500 Host Committee. Throughout the 100th
running season over 300 associates and Bankers Life agents from
around the country were invited to Indianapolis to attend Brickyard
and 500 Festival events.
CNO Financial supports the Indiana Sports Corp
in its mission to inspire and advance Indiana
communities through sports. A host to world-class
sporting events, the Indiana Sports Corp seeks to
drive economic growth and civic pride for the state.
To celebrate the 100th running, a show car was on display
at the CNO headquarters.

22. 22
Building Stronger
Communities
American Red Cross
Blood Drive
Additional Community Partners
In 2016, CNO Financial supported the American Red Cross
through on-campus blood drives in all three corporate locations
and provided facility space and associates to run a tornado
relief center for the victims of the Kokomo, Indiana, tornado
in August. In operation for five business days, the call center
facilitated services between the American Red Cross and Hoosiers
in need of assistance.
CNO Financial supports military families through our partnership
with the Military Warriors Support Foundation, which helps to place
our nation’s heroes on the path to lifelong financial security.
In 2016, CNO Financial supported Military Warriors Support
Foundation through a corporate donation totaling $20,000.

23. 23
Building Stronger
Communities
CNO Financial has been a proud supporter of The
Center for the Performing Arts, which shares our
hometown of Carmel, Indiana.
In 2015–2016, CNO Financial sponsored its Indiana
Music Series in conjunction with Indiana’s year-long
bicentennial celebration.
The series included performances by a jazz
ensemble, Bill Gaither and groups from Indiana
University and Purdue University.
CNO Financial helps bring the Indianapolis
Symphony Orchestra outdoors to Conner Prairie
each summer as an Associate Sponsor of the
Symphony on the Prairie series. The 2016 series
featured Gershwin’s “Rhapsody in Blue” and “Star
Spangled Symphony.”
CNO Financial is a member of the WFYI Mission Society, helping
WFYI inspire the best in our Indianapolis community by sharing
stories and connecting people through educational, informational and
cultural services and entertainment and community outreach events
and activities.
Our support of the documentary, Attucks: The School that Opened a
City, brought to light the story of students at all-black Crispus Attucks
High School in Indianapolis. The historic film helped promote the
history of Indiana in the year of its bicentennial.
Additional Community Partners

24. © 2017 CNO Financial Group
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