Forecasting Technology, Social & Digital Media in 2016 - Karen Schulman Dupuis
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Every year, changes in technology, social, and digital media substantially increases its presence and impact on businesses, organizations and thought leaders. Why is it important to stay up to date and informed about these latest trends? For established businesses and start-ups, they will not only influence how you do business, but how your customers and clients expect you to do business. Understanding and knowing what to look for with the latest tools and applications, both online and offline and can be a difficult task. Join KarenSD for her third visit to NORCAT where she’ll be sharing her insights on the trends to be aware of, and learn how you can ready yourself and your business to take advantage of them.
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Forecasting Technology, Social & Digital Media in 2016 - Karen Schulman Dupuis
- 1. what to watch out for and (maybe) start this year TECHNOLOGY, SOCIAL & DIGITAL TRENDS
- 2. A SHORT REVIEW OF LAST YEAR 1 2 3 4 5 6 7 8 9 10 The Attention Web (death to) Clickbait Storytelling Crowdfunding content Podcasting Video Measurement Mobile B2B Design
- 3. legal • insurance • accounting • real estate PROFESSIONAL SERVICES WAKE UP
- 4. business processes are being disrupted
- 5. at the core of social, is messaging MESSAGING APPS
- 6. that’s more than all of Christianity, globally; how’s that for impact? 3 billion users and counting Source: Companies, BI Intelligence estimates
- 7. snapchat
- 9. relationship building • behind the scenes • live events • limited time offers …and Cosmo gets 3MM viewers a day via Snapchat vomiting rainbows and sales?
- 10. more than just chatting going on…
- 11. but maybe not quite how you think $ € £ ¥ ₨
- 12. retail • lending • personal finance • payments • equity financing • crowdfunding • consumer banking • financial research • infrastructure • stock markets • loyalty & rewards fintech
- 13. guess who’s freaking out? Source: Business Insider
- 14. digital platforms • community supported agriculture (CSA) • co-operative funding P2P lending
- 15. connecting people who can help one another
- 16. content consumption is not going away, it’s changing ON DEMAND/SUBSCRIPTION SERVICES
- 17. Netflix • Hulu (in Canada we also have Shomi & CraveTV) streaming video on-demand (SVOD) subscriptions 4.0 4.8 5.8 7.3 9.2 11.5 2014 2015E 2016E 2017E 2018E 2019E BillionsUSD Streaming Video Subscription Revenue (US)
- 18. TV’s demise is still a ways off
- 19. Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm streaming music 8.7 11.4 14.0 16.5 18.7 20.6 2014E 2015E 2016E 2017E 2018E 2019E Billions Streaming Music Paid Subscribers Source: BI Intelligence estimates based on historical data from the RIAA
- 20. podcasting continues to grow Source: Pew Research, Edison Research, Activate analysi
- 21. all the news that’s fit to …post? NYT digital revenue Advertising Subscriptions $- $20 $40 $60 $80 $100 $120 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Millions
- 22. the connected home • connected everything The INTERNET of THINGS + WEARABLES
- 23. AR • VR • fashion • health • enterprise
- 24. IoT will disrupt traditonal industries too
- 25. JUST IN TIME LEARNING microlearning • knowledge-on-demand
- 26. MOOCs • accreditation • future earnings tuition
- 27. AD BLOCKING 45MM average monthly active users in the US (Q2 2015)
- 28. tracking • privacy a political statement? a backlash to bad UX? $28.1B ad revenue blocked
- 29. it’s more than just about the selfie PHOTO SHARING
- 30. storytelling at its finest
- 31. Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV) purposeful sharing
- 32. more than pizza delivery DRONES
- 33. precision agriculture • disaster response • mining/quarrying • infrastructure inspection access & autonomy
- 34. 360°?!?! oh YEAH! 360° VIDEO
- 35. a fuller storytelling experience
- 36. It’s coming, but is still years away from being anything but niche VIRTUAL REALITY
- 37. diversity is an imperative if mass adoption is sought niche community means niche design
- 38. gaming • content creators • military • architecture • emergency response VR + simulation
- 39. PSA: VR ≠ AR
- 40. ADDENDUM
- 42. 20 year cycles dictate our lifestyle and buying habits culture & consumption
- 45. THANK YOU…
Editor's Notes
- ● IP ● Legal Services ● Online Dispute Resolution ● Litigation Case Management ● Document Assembly ● Public Document databases & data analysis ● Job & Resume sites ● Virtual Staffing ● Mergers & Acquisitions ● Law Practice Management Subject Matter Solutions/Tools ○ Divorce ○ Immigration ○ Construction Claims ○ Bankruptcy ○ End of Life ● Middle Office ○ Marketing & Costs ● Legal Help ○ Q&A ● E-signatures/Agreements ● Billing ● Law school education applications
- What’s App FB Messenger WeChat and Viber Line Kik
- P2P payments Have you ever emailed someone $$ for tickets, or splitting dinner, or for babysitting? Apparently, that accounted for $540 B in activity in 2014. One of the reasons why the messaging apps are also taking off is because of the increase in the ability to send $$ to people via these platforms.
- JOBS Act SocialFinance.ca P2P Lending Platforms/Lending Clubs lower interest rates high returns for the investors
- https://www.marsdd.com/news-and-insights/mining-industry-iot-technology/
- Axonify OpenTable
- http://www.inc.com/ilan-mochari/16-startups-that-will-disrupt-the-education-market.html
- http://www.slideshare.net/pagefair/2015-ad-blocking-report-the-cost-of-adblocking?ref=https://blog.pagefair.com/2015/ad-blocking-report/
- https://www.technologyreview.com/s/544371/the-end-of-internet-advertising-as-weve-known-it/ https://blog.pagefair.com/2015/ad-blocking-report/
- security: hotels (access to rooms), condos, Breather payments http://www.businessinsider.com/21-enterprise-startups-to-bet-on-2014-1?op=1
- Barrick Gold / Imerys / Rio Tinto using drones for pit surveys / stockpile management / road analysis Golden Prairie uses drones to capture soil & growth information on 10K+ acres of organic millet crops in high plains of eastern Colorado, USA San Diego Gas & Electric testing drones for electric & gas line inspections Drones used to assess damage & for relief efforts in Nepal & Haiti after earthquakes Source: Kleiner Perkins Internet Trends 2015
- source: https://www.flickr.com/photos/dmje/5159177886/ Ties into geolocation and service layers
- http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/
- VR Intelligence conference had 500 attendees. Not huge for a conference, but that will certainly grow in the next few years. http://vr-intelligence.com/vrxusa/conference-attendees.php
- http://qz.com/192874/is-the-oculus-rift-designed-to-be-sexist/ http://www.danah.org/papers/sexvision.pdf