WPP Keynote - Keynote by Sir Martin Sorrell, CEO of WPP at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. CURRENT BUSINESS TODAY
• EBITDA $3.1 billion
• PBT $2.5 billion
• People 123,000 (exc. assoc)
179,000 (inc. assoc)
188,000 (inc. assoc & invest)
• Billings $76 billion
• Revenues $19 billion (exc. assoc)
$23 billion (inc. assoc)
$27 billion (inc. assoc & invest)
• Countries 111
• Market cap $31 billion

4. STRATEGY
• Fast growth markets 31%  40–45%
• Digital 37%  40–45%
• Data investment management 25%
• Horizontality

5. 10 KEY GLOBAL TRENDS WE SEE IN THE WORLD
• Shift to East, South and South-East
• Overcapacity and shortage of human capital
• Rise and rise of the web
• Growth of retail power
• Importance of internal communications
• Global and local structures
• Relative power of finance and procurement
• Growth of government
• The acceptance of social responsibility
• Industry consolidation

6. NEW MEDIA Remain optimistic about mobile ad spend growth…
Print remains way over-indexed relative to time spent
Source: @KPCB. Advertising spend based on IAB data for full year 2014. Print includes newspaper and magazine. ~$25B+ opportunity calculated assuming Mobile ad
spend share equal its respective time spent share. Time spent share data based on eMarketer 4/14 (adjusted to exclude outdoors / classified media spend). Arrows
denote Y/Y shift in percent share.
~$25Bn+
Opportunity
in USA
Time Spent Ad Spend
PRINT RADIO TV INTERNET MOBILE
% of Time Spent in Media vs. % of Advertising Spending,
USA 2014
4%
18%
11% 11%
37%
41%
24% 23% 24% 8%
%ofTotalMediaConsumptionTimeorAdvertising
Spending
Total
Internet Ad
= $50Bn
Of which
Mobile Ad
= $13Bn