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MORI - NOAH19 Berlin

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Revolutionary Consumer Products: Company presentation by Akin Onal, MORI at the NOAH Conference Berlin 2019, 13-14 June - STATION.

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MORI - NOAH19 Berlin

  1. 1. NOAH Berlin 2019 Jun-19, Berlin Akin Onal, Founder & CEO
  2. 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  3. 3. we are MORI ⟋ MORI (babymori.com) is a premium digitally-native baby and toddlerwear brand that is disrupting the traditional market not only with the direct-to-consumer model but also its unique fabrics - “World’s Softest” ⟋ Founded in 2015, MORI launched its first collection in Feb-16 ⟋ MORI’s signature fabric is its core USP and protected through contracts and strong supplier relationship
  4. 4. £15bn £40bn £2.2bn US + UK + DE + FRA baby & toddlerwear* market US + UK + DE + FRA childrenswear market UK baby & toddlerwear* market large and fragmented market, busy with traditional players limited differentiation and innovation 3 £40bn
  5. 5. the innovation science behind our fabrics’ softness and sleep expertise a better night's sleep highly-skilled manufacturing sustainably sourced materials decades of team experience returns as % of revenues source: FT, Shopify MORI enjoys almost negligible product returns
  6. 6. sleeping bags accessories onesies daywear
  7. 7. Leading NPS score emerging loved brand 9.4/10 “Super soft MORI sleepsuits” “All MORI products are super soft! I would recommend the newborn sleepsuits to everyone. Our son slept so well in his MORI sleeping bag from 5 days old”
  8. 8. Samantha Faiers 2.3M IG Billie Faiers 2M IG 95k 40k Chiara Ferragni 16.6M IG Kim Kardashian - West 140M IG 100k emerging loved brand... ...with strong organic celebrity and influencer backing and smart paid channels 52% of acquisitions via organic 48% of acquisitions via paid
  9. 9. industry leading unit economics and profitable on the first purchase doubled to £83 in 2017 72% gross margin with room to grow 64% of LTM revenues are from repeat customers who purchased c. 4x blended new customer acquisition cost of £34 4x repeat rate 6x LTV:CAC CAC £34 GM >70% LTV £300 AOV £83 realised LTV in 1st year
  10. 10. MORI is a disruptive brand achieving a global recognition 9 annual sales (£000’s) 7x rev run-rate £2m £4m £8m £15m
  11. 11. Sleep Club recently closed >£4m Series A expansion bricks & mortar channels babymori.com US + Europe subscription Pop-up + branded store wholesale + Amazon
  12. 12. THANK YOU akin@babymori.com
  13. 13. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis

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