SlideShare a Scribd company logo
1 of 13
© Lakestar 2011   2
© Lakestar 2011   3
© Lakestar 2011   4
Going Global
October, 2011
eCG’s global presence driven by both acquisitions and organic
investments
Online GDP is a useful macro-metric to identify attractive markets




1. Outside existing key Big-10 eCG markets   2. Top 30 accounts for 90% of RoW online GDP
Mobile or PC?



                                                                                                                                White outlines indicate eCG Presence


                                            160                        Mobile Only                                            Mobile + Web
                                                                                                                   Italy
                                            140                                                                         Hong Kong     Singapore
 Mobile subscriptions per 100 inhabitants




                                                                                                       Portugal                Germany UK Denmark
                                            120
                                                                                                                   Spain Ireland                Netherlands
                                                                                  Argentina                   Poland                   Finland
                                            100                     Panama                                                  Taiwan           Sweden
                                                      South Africa         Venezuela Uruguay                                   Australia           Norway
                                                                                                                   France           New Zealand
                                                                      Puerto Rico
                                             80        India                            Chile
                                                                  Ecuador                                            Malaysia         Japan United States
                                                                              Colombia        China
                                             60                         Mexico                                                                Canada
                                                         Philippines                Peru           Brazil
                                                                        Dominican Rep.
                                             40       Indonesia
                                                                    Egypt
                                                             Bolivia                             Costa Rica
                                             20

                                             0                              Neither                                             Web Only
                                                  0      5    10       15     20      25    30    35    40    45   50    55     60     65      70     75     80        85
                                                                                           Internet users per 100 inhabitants

Source: Forrester Research, “How Consumers Connect Around the World”, August 20, 2009
Redefine your markets




                  Local



                                 Mobile
Social




                    Digital
Case Studies – Build, Buy, Partner
China Case Study




• Partnership with local players to leverage their knowledge
• Multiple investment rounds with clear focus
• Targeting one market at a time bearing fruit
Latin America Case Study




                   • Ready-made product with local brand

                   • Local management team

                   • Head start in an attractive market

                   • Accelerated learning
© Lakestar 2011   13

More Related Content

Similar to 4 - Ebay classifieds Presentation Noah Conference 2011

Peoplefluent Compuware Gomez User group presentation
Peoplefluent Compuware Gomez User group presentationPeoplefluent Compuware Gomez User group presentation
Peoplefluent Compuware Gomez User group presentationMatthewLeggett
 
International comparisons on per capita income, growth, inequality and poverty
International comparisons on per capita income, growth, inequality and povertyInternational comparisons on per capita income, growth, inequality and poverty
International comparisons on per capita income, growth, inequality and povertyROBERTO VILLARREAL
 
Peoplefluent f5 user group presentation
Peoplefluent f5 user group presentationPeoplefluent f5 user group presentation
Peoplefluent f5 user group presentationMatthewLeggett
 
BPI Group Information
BPI Group InformationBPI Group Information
BPI Group Informationkathyaallen
 
Digital Marketing Live: Earn your owned media
Digital Marketing Live: Earn your owned mediaDigital Marketing Live: Earn your owned media
Digital Marketing Live: Earn your owned mediaKantar TNS
 
11.20 hr de Vries
11.20 hr de Vries11.20 hr de Vries
11.20 hr de VriesThemadagen
 
"Social Networks & Politics" - Helena Chari
"Social Networks & Politics" - Helena Chari"Social Networks & Politics" - Helena Chari
"Social Networks & Politics" - Helena Charikoinwnikokefalaio
 
European learning resource community LeMill
European learning resource community LeMillEuropean learning resource community LeMill
European learning resource community LeMillHans Põldoja
 
European Learning Resouce Lemill 1202643212887099 5
European Learning Resouce Lemill 1202643212887099 5European Learning Resouce Lemill 1202643212887099 5
European Learning Resouce Lemill 1202643212887099 5Deborah Cordier
 
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"TELECENTRE EUROPE
 
Different media platforms – same consumers? (Maša Muster - Mediana)
Different media platforms – same consumers? (Maša Muster - Mediana)Different media platforms – same consumers? (Maša Muster - Mediana)
Different media platforms – same consumers? (Maša Muster - Mediana)SEMPL
 
Social Media consumer research
Social Media consumer research Social Media consumer research
Social Media consumer research Ralph Risk
 
Tns mobile life 2012 spain
Tns mobile life  2012 spainTns mobile life  2012 spain
Tns mobile life 2012 spainDecompring
 
Lester Salamon - Pare Pense 2012
Lester Salamon - Pare Pense 2012Lester Salamon - Pare Pense 2012
Lester Salamon - Pare Pense 2012parepense
 
Grey G2 introduction
Grey G2 introductionGrey G2 introduction
Grey G2 introductionemora72
 
Lecture 4 - Technological change and industrialisation
Lecture 4 - Technological change and industrialisationLecture 4 - Technological change and industrialisation
Lecture 4 - Technological change and industrialisationUNU.MERIT
 
The other face of global mobility aca presentation 14102011
The other face of global mobility   aca presentation 14102011The other face of global mobility   aca presentation 14102011
The other face of global mobility aca presentation 14102011dvndamme
 

Similar to 4 - Ebay classifieds Presentation Noah Conference 2011 (20)

Peoplefluent Compuware Gomez User group presentation
Peoplefluent Compuware Gomez User group presentationPeoplefluent Compuware Gomez User group presentation
Peoplefluent Compuware Gomez User group presentation
 
International comparisons on per capita income, growth, inequality and poverty
International comparisons on per capita income, growth, inequality and povertyInternational comparisons on per capita income, growth, inequality and poverty
International comparisons on per capita income, growth, inequality and poverty
 
Peoplefluent f5 user group presentation
Peoplefluent f5 user group presentationPeoplefluent f5 user group presentation
Peoplefluent f5 user group presentation
 
Wedo by SOAP
Wedo by SOAPWedo by SOAP
Wedo by SOAP
 
BPI Group Information
BPI Group InformationBPI Group Information
BPI Group Information
 
Digital Marketing Live: Earn your owned media
Digital Marketing Live: Earn your owned mediaDigital Marketing Live: Earn your owned media
Digital Marketing Live: Earn your owned media
 
11.20 hr de Vries
11.20 hr de Vries11.20 hr de Vries
11.20 hr de Vries
 
"Social Networks & Politics" - Helena Chari
"Social Networks & Politics" - Helena Chari"Social Networks & Politics" - Helena Chari
"Social Networks & Politics" - Helena Chari
 
My worldwide Sales & Marketing Experience
My worldwide Sales & Marketing ExperienceMy worldwide Sales & Marketing Experience
My worldwide Sales & Marketing Experience
 
European learning resource community LeMill
European learning resource community LeMillEuropean learning resource community LeMill
European learning resource community LeMill
 
European Learning Resouce Lemill 1202643212887099 5
European Learning Resouce Lemill 1202643212887099 5European Learning Resouce Lemill 1202643212887099 5
European Learning Resouce Lemill 1202643212887099 5
 
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"
Heba Gamal: "Techsoup Global Cloud Computing Survey 2012"
 
Different media platforms – same consumers? (Maša Muster - Mediana)
Different media platforms – same consumers? (Maša Muster - Mediana)Different media platforms – same consumers? (Maša Muster - Mediana)
Different media platforms – same consumers? (Maša Muster - Mediana)
 
Social Media consumer research
Social Media consumer research Social Media consumer research
Social Media consumer research
 
Tns mobile life 2012 spain
Tns mobile life  2012 spainTns mobile life  2012 spain
Tns mobile life 2012 spain
 
Lester Salamon - Pare Pense 2012
Lester Salamon - Pare Pense 2012Lester Salamon - Pare Pense 2012
Lester Salamon - Pare Pense 2012
 
Visa Exemption
Visa ExemptionVisa Exemption
Visa Exemption
 
Grey G2 introduction
Grey G2 introductionGrey G2 introduction
Grey G2 introduction
 
Lecture 4 - Technological change and industrialisation
Lecture 4 - Technological change and industrialisationLecture 4 - Technological change and industrialisation
Lecture 4 - Technological change and industrialisation
 
The other face of global mobility aca presentation 14102011
The other face of global mobility   aca presentation 14102011The other face of global mobility   aca presentation 14102011
The other face of global mobility aca presentation 14102011
 

More from NOAH Advisors

NOAH16 Berlin Fund Book
NOAH16 Berlin Fund BookNOAH16 Berlin Fund Book
NOAH16 Berlin Fund BookNOAH Advisors
 
NOAH19 Tel Aviv Speaker Book
NOAH19 Tel Aviv Speaker BookNOAH19 Tel Aviv Speaker Book
NOAH19 Tel Aviv Speaker BookNOAH Advisors
 
NOAH19 Tel Aviv Investor Book
NOAH19 Tel Aviv Investor BookNOAH19 Tel Aviv Investor Book
NOAH19 Tel Aviv Investor BookNOAH Advisors
 
NOAH19 London Startup Book
NOAH19 London Startup BookNOAH19 London Startup Book
NOAH19 London Startup BookNOAH Advisors
 
NOAH19 London Service Provider Book
NOAH19 London Service Provider BookNOAH19 London Service Provider Book
NOAH19 London Service Provider BookNOAH Advisors
 
NOAH19 London Investor Book
NOAH19 London Investor BookNOAH19 London Investor Book
NOAH19 London Investor BookNOAH Advisors
 
NOAH19 Berlin Launchpad 100
NOAH19 Berlin Launchpad 100NOAH19 Berlin Launchpad 100
NOAH19 Berlin Launchpad 100NOAH Advisors
 
NOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH Advisors
 
NOAH18 Tel Aviv Speaker Book
NOAH18 Tel Aviv Speaker BookNOAH18 Tel Aviv Speaker Book
NOAH18 Tel Aviv Speaker BookNOAH Advisors
 
NOAH18 Tel Aviv Investor Book
NOAH18 Tel Aviv Investor BookNOAH18 Tel Aviv Investor Book
NOAH18 Tel Aviv Investor BookNOAH Advisors
 
NOAH18 London Startup Book
NOAH18 London Startup BookNOAH18 London Startup Book
NOAH18 London Startup BookNOAH Advisors
 
NOAH18 London Speaker Book
NOAH18 London Speaker BookNOAH18 London Speaker Book
NOAH18 London Speaker BookNOAH Advisors
 
NOAH18 London Service Provider Book
NOAH18 London Service Provider BookNOAH18 London Service Provider Book
NOAH18 London Service Provider BookNOAH Advisors
 
NOAH18 London Investor Book
NOAH18 London Investor BookNOAH18 London Investor Book
NOAH18 London Investor BookNOAH Advisors
 
NOAH18 Berlin Speaker Book
NOAH18 Berlin Speaker BookNOAH18 Berlin Speaker Book
NOAH18 Berlin Speaker BookNOAH Advisors
 
NOAH18 Berlin Service Provider Book
NOAH18 Berlin Service Provider BookNOAH18 Berlin Service Provider Book
NOAH18 Berlin Service Provider BookNOAH Advisors
 
NOAH18 Berlin Investor Book
NOAH18 Berlin Investor BookNOAH18 Berlin Investor Book
NOAH18 Berlin Investor BookNOAH Advisors
 
NOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH Advisors
 
NOAH17 London Investor Book
NOAH17 London Investor BookNOAH17 London Investor Book
NOAH17 London Investor BookNOAH Advisors
 
NOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH Advisors
 

More from NOAH Advisors (20)

NOAH16 Berlin Fund Book
NOAH16 Berlin Fund BookNOAH16 Berlin Fund Book
NOAH16 Berlin Fund Book
 
NOAH19 Tel Aviv Speaker Book
NOAH19 Tel Aviv Speaker BookNOAH19 Tel Aviv Speaker Book
NOAH19 Tel Aviv Speaker Book
 
NOAH19 Tel Aviv Investor Book
NOAH19 Tel Aviv Investor BookNOAH19 Tel Aviv Investor Book
NOAH19 Tel Aviv Investor Book
 
NOAH19 London Startup Book
NOAH19 London Startup BookNOAH19 London Startup Book
NOAH19 London Startup Book
 
NOAH19 London Service Provider Book
NOAH19 London Service Provider BookNOAH19 London Service Provider Book
NOAH19 London Service Provider Book
 
NOAH19 London Investor Book
NOAH19 London Investor BookNOAH19 London Investor Book
NOAH19 London Investor Book
 
NOAH19 Berlin Launchpad 100
NOAH19 Berlin Launchpad 100NOAH19 Berlin Launchpad 100
NOAH19 Berlin Launchpad 100
 
NOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH19 Berlin Investor Book
NOAH19 Berlin Investor Book
 
NOAH18 Tel Aviv Speaker Book
NOAH18 Tel Aviv Speaker BookNOAH18 Tel Aviv Speaker Book
NOAH18 Tel Aviv Speaker Book
 
NOAH18 Tel Aviv Investor Book
NOAH18 Tel Aviv Investor BookNOAH18 Tel Aviv Investor Book
NOAH18 Tel Aviv Investor Book
 
NOAH18 London Startup Book
NOAH18 London Startup BookNOAH18 London Startup Book
NOAH18 London Startup Book
 
NOAH18 London Speaker Book
NOAH18 London Speaker BookNOAH18 London Speaker Book
NOAH18 London Speaker Book
 
NOAH18 London Service Provider Book
NOAH18 London Service Provider BookNOAH18 London Service Provider Book
NOAH18 London Service Provider Book
 
NOAH18 London Investor Book
NOAH18 London Investor BookNOAH18 London Investor Book
NOAH18 London Investor Book
 
NOAH18 Berlin Speaker Book
NOAH18 Berlin Speaker BookNOAH18 Berlin Speaker Book
NOAH18 Berlin Speaker Book
 
NOAH18 Berlin Service Provider Book
NOAH18 Berlin Service Provider BookNOAH18 Berlin Service Provider Book
NOAH18 Berlin Service Provider Book
 
NOAH18 Berlin Investor Book
NOAH18 Berlin Investor BookNOAH18 Berlin Investor Book
NOAH18 Berlin Investor Book
 
NOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker Book
 
NOAH17 London Investor Book
NOAH17 London Investor BookNOAH17 London Investor Book
NOAH17 London Investor Book
 
NOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker BookNOAH17 Berlin Speaker Book
NOAH17 Berlin Speaker Book
 

Recently uploaded

It’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldIt’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldParagliding Billing Bir
 
Canada PR - Eligibility, Steps to apply and Visa processing fees
Canada PR - Eligibility, Steps to apply and Visa processing feesCanada PR - Eligibility, Steps to apply and Visa processing fees
Canada PR - Eligibility, Steps to apply and Visa processing feesY-Axis Overseas Careers
 
Story Of Neem Karoli Baba -Kainchi Dham Yatra
Story Of Neem Karoli Baba -Kainchi Dham YatraStory Of Neem Karoli Baba -Kainchi Dham Yatra
Story Of Neem Karoli Baba -Kainchi Dham YatraSuYatra
 
Disney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisDisney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisisangoTravel
 
Paragliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir
 
What Are The Must-Know Tips For First-Time Jet Skiers In Aruba
What Are The Must-Know Tips For First-Time Jet Skiers In ArubaWhat Are The Must-Know Tips For First-Time Jet Skiers In Aruba
What Are The Must-Know Tips For First-Time Jet Skiers In ArubaDelphi Watersports
 
Authentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxAuthentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxGregory DeShields
 
a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.moritzmieg
 
5 beautyfull places visiting in uttrakhand
5 beautyfull places visiting in uttrakhand5 beautyfull places visiting in uttrakhand
5 beautyfull places visiting in uttrakhandaradhya3287
 
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To Grasp
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To GraspWhat Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To Grasp
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To GraspHanalei Surf School
 
Top Five Best Places to Visit in India.pdf
Top Five Best Places to Visit in India.pdfTop Five Best Places to Visit in India.pdf
Top Five Best Places to Visit in India.pdfonlinevisaindia
 
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdf
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdfTransportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdf
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdfGlobalbustours
 
What Safety Precautions Are Recommended For Na Pali Snorkeling Adventure
What Safety Precautions Are Recommended For Na Pali Snorkeling AdventureWhat Safety Precautions Are Recommended For Na Pali Snorkeling Adventure
What Safety Precautions Are Recommended For Na Pali Snorkeling AdventureHanalei Charters
 
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelSicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelTime for Sicily
 
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiLucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiCab Bazar
 
The Roles of Aviation Auditors - Presentation
The Roles of Aviation Auditors - PresentationThe Roles of Aviation Auditors - Presentation
The Roles of Aviation Auditors - PresentationTilak Ramaprakash
 

Recently uploaded (16)

It’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldIt’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The World
 
Canada PR - Eligibility, Steps to apply and Visa processing fees
Canada PR - Eligibility, Steps to apply and Visa processing feesCanada PR - Eligibility, Steps to apply and Visa processing fees
Canada PR - Eligibility, Steps to apply and Visa processing fees
 
Story Of Neem Karoli Baba -Kainchi Dham Yatra
Story Of Neem Karoli Baba -Kainchi Dham YatraStory Of Neem Karoli Baba -Kainchi Dham Yatra
Story Of Neem Karoli Baba -Kainchi Dham Yatra
 
Disney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisDisney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland Paris
 
Paragliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal Pardesh
 
What Are The Must-Know Tips For First-Time Jet Skiers In Aruba
What Are The Must-Know Tips For First-Time Jet Skiers In ArubaWhat Are The Must-Know Tips For First-Time Jet Skiers In Aruba
What Are The Must-Know Tips For First-Time Jet Skiers In Aruba
 
Authentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxAuthentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptx
 
a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.
 
5 beautyfull places visiting in uttrakhand
5 beautyfull places visiting in uttrakhand5 beautyfull places visiting in uttrakhand
5 beautyfull places visiting in uttrakhand
 
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To Grasp
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To GraspWhat Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To Grasp
What Unwritten Rules Of Surfing Etiquette Are Crucial For Beginners To Grasp
 
Top Five Best Places to Visit in India.pdf
Top Five Best Places to Visit in India.pdfTop Five Best Places to Visit in India.pdf
Top Five Best Places to Visit in India.pdf
 
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdf
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdfTransportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdf
Transportation Options_ Getting to Keukenhof Gardens from Amsterdam.pdf
 
What Safety Precautions Are Recommended For Na Pali Snorkeling Adventure
What Safety Precautions Are Recommended For Na Pali Snorkeling AdventureWhat Safety Precautions Are Recommended For Na Pali Snorkeling Adventure
What Safety Precautions Are Recommended For Na Pali Snorkeling Adventure
 
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelSicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
 
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiLucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
 
The Roles of Aviation Auditors - Presentation
The Roles of Aviation Auditors - PresentationThe Roles of Aviation Auditors - Presentation
The Roles of Aviation Auditors - Presentation
 

4 - Ebay classifieds Presentation Noah Conference 2011

  • 1.
  • 6. eCG’s global presence driven by both acquisitions and organic investments
  • 7. Online GDP is a useful macro-metric to identify attractive markets 1. Outside existing key Big-10 eCG markets 2. Top 30 accounts for 90% of RoW online GDP
  • 8. Mobile or PC? White outlines indicate eCG Presence 160 Mobile Only Mobile + Web Italy 140 Hong Kong Singapore Mobile subscriptions per 100 inhabitants Portugal Germany UK Denmark 120 Spain Ireland Netherlands Argentina Poland Finland 100 Panama Taiwan Sweden South Africa Venezuela Uruguay Australia Norway France New Zealand Puerto Rico 80 India Chile Ecuador Malaysia Japan United States Colombia China 60 Mexico Canada Philippines Peru Brazil Dominican Rep. 40 Indonesia Egypt Bolivia Costa Rica 20 0 Neither Web Only 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Internet users per 100 inhabitants Source: Forrester Research, “How Consumers Connect Around the World”, August 20, 2009
  • 9. Redefine your markets Local Mobile Social Digital
  • 10. Case Studies – Build, Buy, Partner
  • 11. China Case Study • Partnership with local players to leverage their knowledge • Multiple investment rounds with clear focus • Targeting one market at a time bearing fruit
  • 12. Latin America Case Study • Ready-made product with local brand • Local management team • Head start in an attractive market • Accelerated learning