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ยฉ Lakestar 2011   2
ยฉ Lakestar 2011   3
ยฉ Lakestar 2011   4
Going Global
October, 2011
eCGโ€™s global presence driven by both acquisitions and organic
investments
Online GDP is a useful macro-metric to identify attractive markets




1. Outside existing key Big-10 eCG markets   2. Top 30 accounts for 90% of RoW online GDP
Mobile or PC?



                                                                                                                                White outlines indicate eCG Presence


                                            160                        Mobile Only                                            Mobile + Web
                                                                                                                   Italy
                                            140                                                                         Hong Kong     Singapore
 Mobile subscriptions per 100 inhabitants




                                                                                                       Portugal                Germany UK Denmark
                                            120
                                                                                                                   Spain Ireland                Netherlands
                                                                                  Argentina                   Poland                   Finland
                                            100                     Panama                                                  Taiwan           Sweden
                                                      South Africa         Venezuela Uruguay                                   Australia           Norway
                                                                                                                   France           New Zealand
                                                                      Puerto Rico
                                             80        India                            Chile
                                                                  Ecuador                                            Malaysia         Japan United States
                                                                              Colombia        China
                                             60                         Mexico                                                                Canada
                                                         Philippines                Peru           Brazil
                                                                        Dominican Rep.
                                             40       Indonesia
                                                                    Egypt
                                                             Bolivia                             Costa Rica
                                             20

                                             0                              Neither                                             Web Only
                                                  0      5    10       15     20      25    30    35    40    45   50    55     60     65      70     75     80        85
                                                                                           Internet users per 100 inhabitants

Source: Forrester Research, โ€œHow Consumers Connect Around the Worldโ€, August 20, 2009
Redefine your markets




                  Local



                                 Mobile
Social




                    Digital
Case Studies โ€“ Build, Buy, Partner
China Case Study




โ€ข Partnership with local players to leverage their knowledge
โ€ข Multiple investment rounds with clear focus
โ€ข Targeting one market at a time bearing fruit
Latin America Case Study




                   โ€ข Ready-made product with local brand

                   โ€ข Local management team

                   โ€ข Head start in an attractive market

                   โ€ข Accelerated learning
ยฉ Lakestar 2011   13

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4 - Ebay classifieds Presentation Noah Conference 2011

  • 1.
  • 6. eCGโ€™s global presence driven by both acquisitions and organic investments
  • 7. Online GDP is a useful macro-metric to identify attractive markets 1. Outside existing key Big-10 eCG markets 2. Top 30 accounts for 90% of RoW online GDP
  • 8. Mobile or PC? White outlines indicate eCG Presence 160 Mobile Only Mobile + Web Italy 140 Hong Kong Singapore Mobile subscriptions per 100 inhabitants Portugal Germany UK Denmark 120 Spain Ireland Netherlands Argentina Poland Finland 100 Panama Taiwan Sweden South Africa Venezuela Uruguay Australia Norway France New Zealand Puerto Rico 80 India Chile Ecuador Malaysia Japan United States Colombia China 60 Mexico Canada Philippines Peru Brazil Dominican Rep. 40 Indonesia Egypt Bolivia Costa Rica 20 0 Neither Web Only 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Internet users per 100 inhabitants Source: Forrester Research, โ€œHow Consumers Connect Around the Worldโ€, August 20, 2009
  • 9. Redefine your markets Local Mobile Social Digital
  • 10. Case Studies โ€“ Build, Buy, Partner
  • 11. China Case Study โ€ข Partnership with local players to leverage their knowledge โ€ข Multiple investment rounds with clear focus โ€ข Targeting one market at a time bearing fruit
  • 12. Latin America Case Study โ€ข Ready-made product with local brand โ€ข Local management team โ€ข Head start in an attractive market โ€ข Accelerated learning