1. The document discusses eCG's global presence and expansion strategies driven by acquisitions and organic investments. 2. It identifies emerging markets using metrics like online GDP and internet penetration to target the top 30 markets that account for 90% of the rest of the world's online GDP. 3. The document outlines eCG's approach in markets like China through local partnerships and in Latin America through acquisitions of ready-made products with local brands and management teams.

1. Going Global
October, 2011

2. eCG’s global presence driven by both acquisitions and organic
investments

3. Online GDP is a useful macro-metric to identify attractive markets
1. Outside existing key Big-10 eCG markets 2. Top 30 accounts for 90% of RoW online GDP

4. Mobile or PC?
White outlines indicate eCG Presence
160 Mobile Only Mobile + Web
Italy
140 Hong Kong Singapore
Mobile subscriptions per 100 inhabitants
Portugal Germany UK Denmark
120
Spain Ireland Netherlands
Argentina Poland Finland
100 Panama Taiwan Sweden
South Africa Venezuela Uruguay Australia Norway
France New Zealand
Puerto Rico
80 India Chile
Ecuador Malaysia Japan United States
Colombia China
60 Mexico Canada
Philippines Peru Brazil
Dominican Rep.
40 Indonesia
Egypt
Bolivia Costa Rica
20
0 Neither Web Only
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85
Internet users per 100 inhabitants
Source: Forrester Research, “How Consumers Connect Around the World”, August 20, 2009

5. Redefine your markets
Local
Mobile
Social
Digital

6. Case Studies – Build, Buy, Partner

7. China Case Study
• Partnership with local players to leverage their knowledge
• Multiple investment rounds with clear focus
• Targeting one market at a time bearing fruit

8. Latin America Case Study
• Ready-made product with local brand
• Local management team
• Head start in an attractive market
• Accelerated learning