Utell – Orbitz Worldwide Overview
Agenda• Corporate Overview• Global Online Travel Landscape• Orbitz Worldwide Strategy and Mission• Opportunities
ORBITZ WORLDWIDE OVERVIEW
Orbitz Worldwide Brands18M Visitors / mo.   $11.5B Bookings   1,500 Employees   140+ Countries   16 Languages
Key Points of Sale – Americas
Key Points of Sale – International
Increasing International Mix30%                                   29%                               23%              21%20...
ONLINE TRAVEL LANDSCAPE
Global Travel Market & Online Share ($B)   $1,000                                                                   +6%   ...
Monthly Unique Visitors                                                  Monthly Unique                               Bran...
Third Party Bookings Remain Consistent                       2010 Actual                                    2012 Estimated...
Less Than Half of OTA Shoppers Actually Book on OTAs                      OTA                                   47%       ...
ORBITZ WORLDWIDE STRATEGY
Our Mission:Unlock the joy of travelby becoming the travel expert for the world,where our customers easily find and bookpe...
Common technology platform positions us well for innovation andgrowth in 2012 and beyond     Unlock the joy of travel     ...
Site optimizationSignificant Turn Around at ebookers Since Platform Migration  Landing Page   Search Results   Booking Pat...
Site Optimization: Landing Page    Search Results   Booking Path   Personalization                           Hotel Card:  ...
MobileDelivering intuitive search-and-bookexperiences designed from theground up for mobile devices                       ...
Data Infrastructure                                         Reporting &                      Storing large                ...
Our Locations and People•   Australia   •   Germany     •   Italy           •   Spain•   Canada      •   Hong Kong   •   J...
Industry Leading Global Technology Platform
A Leading Managed Travel Provider
Growth Trends                                                 Room Nights   60%   50%   40%   30%   20%   10%     0%      ...
Business Advantage
Private label distribution channel has grown impressively andrepresents significant growth opportunity           U.S. Priv...
OWW Distribution: New Partner in 2012
American Express Customer Base - Lodging spendAmerican Express Consumer Travel customers book rooms at higher room rates c...
Partner opportunity: Participation criteria                                               Provided by American Express    ...
OPPORTUNITIES
Importance of Promotions                   100%                    90%                    80%                    70%      ...
Importance of Packaging
Package Mix by Region
Opportunities: Global Brands with Global Reach
Merchandising and Point of Sale: Leverage Our Base                   Private                                Promotions    ...
Global Merchandising        Site-Wide and Flash Sales   Facebook Contests                                    Twitter Givea...
Global Merchandising – Insider Steals
Global Merchandising – Mobile Steals
Performance Marketing Programs
Three Main Takeaways• Global brands and reach• Broad and diverse Merchandising capabilities• Importance of promotions and ...
Thank you for your partnership
Utell Orbitz Webex
Utell Orbitz Webex
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Utell Orbitz Webex

  1. 1. Utell – Orbitz Worldwide Overview
  2. 2. Agenda• Corporate Overview• Global Online Travel Landscape• Orbitz Worldwide Strategy and Mission• Opportunities
  3. 3. ORBITZ WORLDWIDE OVERVIEW
  4. 4. Orbitz Worldwide Brands18M Visitors / mo. $11.5B Bookings 1,500 Employees 140+ Countries 16 Languages
  5. 5. Key Points of Sale – Americas
  6. 6. Key Points of Sale – International
  7. 7. Increasing International Mix30% 29% 23% 21%20%10% 0% 2009 2010 2011
  8. 8. ONLINE TRAVEL LANDSCAPE
  9. 9. Global Travel Market & Online Share ($B) $1,000 +6% +6% $900 +7% $800 $700 $600 $500 +10% $400 +11% +13% $300 $200 31% 33% 28% 30% $100 $0 2009 2010 2011 2012Source: PhoCusWright, Global Online Travel Overview Second Edition
  10. 10. Monthly Unique Visitors Monthly Unique Brand or Channel Visitors (000) Expedia 19,367 Priceline 12,732 Orbitz Worldwide 10,881 Southwest Airlines 8,586 Kayak 7,251 Fareportal Media Group 6,491 Travelocity 6,405 Delta Airlines 5,512 Marriott 5,436 AOL Travel 5,237Source: comScore, April 2012
  11. 11. Third Party Bookings Remain Consistent 2010 Actual 2012 Estimated 37% 37% 63% 63%Source: PhoCusWright, Global Online Travel Overview Second Edition
  12. 12. Less Than Half of OTA Shoppers Actually Book on OTAs OTA 47% Supplier.com 31% Supplier Call Center 7% Retail Agency Website 5% Retail Agency Call Center 4% Other 6%Source: PhoCusWright, 2010
  13. 13. ORBITZ WORLDWIDE STRATEGY
  14. 14. Our Mission:Unlock the joy of travelby becoming the travel expert for the world,where our customers easily find and bookpersonalized travel options
  15. 15. Common technology platform positions us well for innovation andgrowth in 2012 and beyond Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options 2012 Strategic Initiatives Marketing Funnel Mobile optimization optimization Data infrastructure
  16. 16. Site optimizationSignificant Turn Around at ebookers Since Platform Migration Landing Page Search Results Booking Path PersonalizationStrong top and bottom line performance since global platform migrationebookers 23% of total OWW revenue in 2011, up from 15% in 2009Eliminating speed bumps toimprove conversion rate ebookers Net Revenue, $M$200 $176$150 $135 $108$100 +31% +26% $50 $0 2009 2010 2011 page 16
  17. 17. Site Optimization: Landing Page Search Results Booking Path Personalization Hotel Card: • First test yielded 3% increase in conversion rate • Second test yielded 2% further lift in conversion
  18. 18. MobileDelivering intuitive search-and-bookexperiences designed from theground up for mobile devices Mobile Website Native Apps
  19. 19. Data Infrastructure Reporting & Storing large Data hungry analytical amounts of data applications insights Investing in infrastructure to allow us$200 to deploy analytics more broadly $176 ebookers Net Revenue, $M$150 $135 $108$100 +31% +26%$50 $0 2009 2010 2011 page 19
  20. 20. Our Locations and People• Australia • Germany • Italy • Spain• Canada • Hong Kong • Japan • Sweden• China • India • Latin America • Switzerland • UK• Finland • Ireland • Mexico • Thailand • United States• France • Israel • Singapore • The Netherlands • Vietnam
  21. 21. Industry Leading Global Technology Platform
  22. 22. A Leading Managed Travel Provider
  23. 23. Growth Trends Room Nights 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011Source: OWW Internal Data – growth trends using base year 2008
  24. 24. Business Advantage
  25. 25. Private label distribution channel has grown impressively andrepresents significant growth opportunity U.S. Private Label Distribution Channel Room Nights 2 year CAGR 55% 2009 2010 2011
  26. 26. OWW Distribution: New Partner in 2012
  27. 27. American Express Customer Base - Lodging spendAmerican Express Consumer Travel customers book rooms at higher room rates compared tothe industry average both online and offline, and choose more premium room categories. Average Daily Rate Room Category Mix $500 $465 $450 $400 Concierge/S $350 uite 22% $300 Standard $250 $220 42% $200 $150 Premium $123 35% $100 $50 $0 Industry CTN Online CTN Offline Average*This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is$374 and the ADR for offline is $652. The industry average rate for NY is $274.
  28. 28. Partner opportunity: Participation criteria Provided by American Express Partner Requirements Travel • Double Membership Rewards points on all prepaid bookings • Best-in-class offer exclusive to CTN • Pay With Points on all prepaid • Bookable through Orbitz promotion path bookings • 45 day booking and 60-90 day travel • Multi-channel offer-specific marketing, windows reaching millions of travel-engaged • Discounted rates (minimum 20% CMs depending on market), value add • Multi-channel program-level marketing amenities, or comp nights to drive awareness and sales • Limited minimum night stay requirements • Access to CTN agents (education, training, and incentives)
  29. 29. OPPORTUNITIES
  30. 30. Importance of Promotions 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Americas APAC EMEA With Promotion No Promotion
  31. 31. Importance of Packaging
  32. 32. Package Mix by Region
  33. 33. Opportunities: Global Brands with Global Reach
  34. 34. Merchandising and Point of Sale: Leverage Our Base Private Promotions Label Corporate Partner Travel Marketing
  35. 35. Global Merchandising Site-Wide and Flash Sales Facebook Contests Twitter Giveaways
  36. 36. Global Merchandising – Insider Steals
  37. 37. Global Merchandising – Mobile Steals
  38. 38. Performance Marketing Programs
  39. 39. Three Main Takeaways• Global brands and reach• Broad and diverse Merchandising capabilities• Importance of promotions and packages
  40. 40. Thank you for your partnership

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