Introduction to dot search

379 views

Published on

  • Be the first to comment

Introduction to dot search

  1. 1. The proven search marketing experts PART OF THEThe proven search marketing experts PART OF THE
  2. 2. ABOUT US• dotSearch provides search engine marketing services to start-ups, SMEs and enterprises • Since 2002 • Proven methodology & reputation • Ethical and transparent approach to SEO • Part of the dotDigital Group plc• Over 100 SEO and PPC clients• B2B and B2C• No revolving door: an enviably low client churn rate• Offices in Central London, East Croydon, Manchester, Northampton and Minsk The proven search marketing experts PART OF THE
  3. 3. WE’VE HELPED A LOT OF GREAT BUSINESSES TO GROW.LOOK AT THE KIND OF B2C CLIENTS WE WORK WITH. The proven search marketing experts PART OF THE
  4. 4. SEO HAS DELIVERED IMPRESSIVE RESULTS FOR OUR B2BCLIENTS TOO. HERE’S A SAMPLE OF THE KIND WE WORK WITH. The proven search marketing experts PART OF THE
  5. 5. ABOUT dotDigitalGroup • Full service digital marketing agency • B2B digital marketing products and services • Established 1999 • 130+ staff • 3,500+ clients • Winner of National Business Awards • Wide regional presence - offices nationwide The proven search marketing experts PART OF THE
  6. 6. SOME OF OUR GROUP’S DIGITAL MARKETING CLIENTS The proven search marketing experts PART OF THE
  7. 7. dotSearch CLIENT PERFORMANCEChart comparing client traffic / revenue 2 years pre dotSEARCH and 2 years during campaigns SitE ViSitORS Period before using dotSearch With dotSearch Average Turnover Average Traffic £250,000 50,000 £200,000 40,000 Average traffic Site Visitors £150,000 30,000 Revenue Average turnover £100,000 20,000 £50,000 10,000 £- - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Months Source – independent data source Google Analytics Pre dotSearch With dotSearch live pre joining/post campaign Data sample 37 campaigns. Average traffic 8,525 21,957 158% Average turnover £50,662 £141,263 179% The proven search marketing experts PART OF THE
  8. 8. GIVING GOOGLE WHAT IT NEEDS WHAT GOOGLE LIKES WHAT IT BOILS DOWN TO 1 is your site built “correctly” - can it be read by Google?P CORRECtLy BuiLt SitES 2 Do your pages respect Google guidelines?P DyNAMiC CONtENt 3 is your site changing frequently?P POPuLAR SitES 4 is your site growing over time?P BiG SitES 5 And most importantly, is you site referenced and linked to by authority websites? The proven search marketing experts PART OF THE
  9. 9. PAGE 1 NOT ENOUGHWHAt’S A NUMBER 1 POSitiON WORtH tO yOuR BuSiNESS*? 50% OF ViSitORS tO A GOOGLE SEARCH RESuLtS PAGE WiLL LEAVE WitHOut CLiCkiNG 25% of visitors will click on a paid for link 20% will click on the number 1 ranked natural (non-paid) listing 4% will click on the number 2 ranked natural listing 1% or less will click on any of the remaining natural listings*dotSearch proprietary research. The proven search marketing experts PART OF THE
  10. 10. THE dotSearch APPROACH TO SEOA detailed profile is built of the time is taken to understand the customer’scustomers’ needs and is then CuStOMER PROFiLE need and a detailed profile of their business isimplemented using a highly developed built upmethodology.dotSEARCH focus on building an ON OFF Effective implementation of bespoke SEO PPCincreased profile which helps to PAGE PAGE campaign using developed methodologyimprove search engine rankings – this isdone by disseminating quality content.it is a highly cost effective and safe way uk monitoring and Account Management MONitOR QA & ACCOuNtto achieve great Google positions. MANAGEMENt ensures that our customers understand the value addedOver time dotSEARCH, in effect, builda mini wiki around the customer’swebsite fulfilling the main requirements Results are delivered with a direct correlation RESuLtS to profile and client Return on investmentof search. SuCCESSFuL SEO iS DERiVED FROM A BESPOkE StRAtEGy The proven search marketing experts PART OF THE
  11. 11. THE dotSEARCH CLIENT EXPERIENCE Standard SEO Suite Professional SEO Suite Enterprise SEO SuiteFee £1k month £2k month £4k+ month Research and implementation £1.5k Research and implementation £2k Research and implementation £2.5k SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable)Month 1 Website Analysis Review Meeting Review Meeting keyword Research Website Analysis Website Analysis Competitor Analysis keyword Research keyword Research Competitor Analysis Competitor Analysis Strategic DevelopmentMonth 2 Bulk Link Building Bulk Link Building Bulk Link Building Write test articles for approval Write test articles for approval Write test articles for approval Recommend meta / site changes Recommend meta / site changes Recommend meta / site changes internal strategy review internal strategy review BenchmarkingMonth 3 Link strategy first results Link strategy first results Link strategy first results Article creation Article creation Article creation Articles added to site Articles added to site Articles added to site Directories Directories Directories Written Report useability review useability review telephone Briefing Manual link building Manual link building inbound Social Media Set up Outbound Social Media Written Report inbound Social Media telephone Briefing Forums Written Report Onsite Meetings The proven search marketing experts PART OF THE
  12. 12. OUR SEO SCOPING SERVICE The first and most critical step to effective SEO is indepth research into your market, your keywords, your competitors, and your website. the dotSearch Scoping Service and 70+ page report include in depth analysis of over 30 key areas affecting your website’s search marketing performance, including: • your website’s technical specificiation • your website content • Competitor analysis • A change implementation plan target results • A costed, tailored search marketing strategy for your business The proven search marketing experts PART OF THE
  13. 13. PROVEN SEO CATEGORY KILLERS Category: Gifts Category: Dance TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION gifts 3350000 1 dancewear 550000 1 personalised gifs 135000 1 dance shoes 301000 1 xmas gifts 22200 1 ballet shoes 246000 1 christmas presents 74000 2 tap shoes 165000 2 wedding gifts 201000 3 dance sneakers 18100 2 Category: Holidays Category: Claims TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION iceland holidays 12100 2 motorcycle claim 2400 1 see the northern lights 9900 2 office accident claim 2400 1 holiday in new zealand 18100 2 whiplash claims 5400 2 holidays in iceland 12100 3 personal injury claims 18100 2 northern lights iceland 5400 3 whiplash compensation 14800 2 The proven search marketing experts PART OF THE
  14. 14. PROVEN LONG TAIL CATEGORY KILLERS Category: Jewellery (www.steffans.co.uk) Category: Safety Boots (www.safetybootsuk.co.uk) TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION sterling silver enamel charms 73 2 steel toe safety boot 880 1 links sweetie bracelet 9900 2 dr martens safety shoes 480 4 georg jensen pendant 320 1 caterpillar steel toe boots 390 1 thomas sabo necklace 1300 3 dr martens safety boot 1300 5 stephen webster rings 590 3 steel toe cap boot 8100 2 Category: Sports Equipment (www.morrant.com) Category: Maternity Clothing (www.cravematernity.co.uk) TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION rugby kicking tees 880 1 evening maternity dresses 4400 4 mini cricket bats 320 1 pregnancy maternity clothes 320 2 kooga rugby clothing 320 2 maternity wholesale clothes 320 2 cheap cricket equipment 720 3 pregnancy clothes online 880 2 adidas hockey shoes 720 3 fashionable maternity clothes 390 2 The proven search marketing experts PART OF THE
  15. 15. SEO BEGINS AT HOMEdotSearch manages all WEBSITE TERM POSITIONthe SEO for the dotDigital dotMailer.co.uk email marketing 1Group’s websites, with dotMailer.co.uk email marketing software 1 dotMailer.co.uk email marketing templates 1category-killing results. dotMailer.co.uk bulk email marketing 1 dotMailer.co.uk email marketing solutions 1 dotSearch.co.uk seo agency London 1 dotSearch.co.uk best SEO agency 1 dotSearch.co.uk SEO agencies 1 netcallidus.co.uk strategic internet marketing 1 netcallidus.co.uk strategic search engine marketing 1 dotAgency.co.uk website design agency 1 dotAgency.co.uk web design agency 1 dotCommerce.co.uk ecommerce solutions 1 dotCommerce.co.uk bespoke ecommerce 1 dotCommerce.co.uk ecommerce business solutions 1 The proven search marketing experts PART OF THE
  16. 16. OK, BUT HOW LONG DOES IT TAKE? • Starting position SEO TAKES FROM 1 TO 9 MONTHS DEPENDING ON » • Competition • Age of the website • Budget (proportional to man hours) We tailor each campaign to fit your specific AT dotSearch EVERY CAMPAIGN IS BESPOKE » model, but we ask clients to allow six months for results. PPC CAN BE USED AS immediate results but less cost effective PART OF THE STRATEGY » long-term as competitors drive up bids. The proven search marketing experts PART OF THE
  17. 17. FOR FURTHER ENqUIRIES… Call or email your local LONDON dotSEARCH office: » 020 7654 8675 MANCHEStER 0161 6181 070 EDiNBuRGH: 0131 718 6037 EMAiL info@dotSEO.co.uk ViSit www.dotSEO.co.uk The proven search marketing experts PART OF THE

×