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How to use data to make a hit tv show
- 1. How to use data to make a hit TV show? By Sebastian Wernicke
- 2. Insights
- 3. Roy Price Roy Price is an American entertainment executive and the former president of Amazon.com's media development division, Amazon Studios.
- 4. Ted Sarandos Theodore Anthony Sarandos Jr. is an American businessman who is currently the chief content officer for Netflix.
- 6. Amazon studio ● They watches every step of viewers . ● They collect cruch data and do a sitcom about four Republican US Senators.
- 7. 1)They looked at all the data they already had about Netflix viewers 2)They use the data to figure out what shows ,actors viewers like. 3)After this, they decides to license not a sitcom about four Senators but a drama series about a single Senator.
- 9. House of cards vs Alpha house Alpha house didn’t turn out to be that great with a average of 7.5 but House of cards gets ratings of 9.1.
- 10. Things to learn: When solving a complex problem, we are doing two things. The first one is, taking the problem apart into its bits and pieces to deeply analyze those bits and pieces, And the second part, putting all these bits and pieces back together again to come to your conclusion.
- 11. Netflix was so successful because they used data and brains where they belong in the process. They use data to first understand lots of pieces about their audience that they otherwise wouldn't have been able to understand at that depth, but then the decision to take all these bits and pieces and put them back together again and make a show like "House of Cards," that was nowhere in the data.
- 12. Data is of course a massively useful tool to make better decisions, but sometimes things go wrong when data is starting to drive those decisions.
- 13. Magic 8 Ball Just like a decision making device. if you have a decision to make, a yes or no question, all you have to do is you shake the ball, and then you get an answer.
- 14. Relevance : Analysis of data can help manager judge their customers taste , thus helping company drive to larger share of profit .
- 15. Knowing like & dislike of customers can also help managers take decisons like launch of new show, which will ultimately add to the company’s revenue.