Companies have a wealth of location data available to them. The question is how they can tap into this data in their efforts to grow and enhance their businesses. In the next slides are just a few ways:

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LOCATION ANALYTICS
What is The Buzz About?

2. Confidential, Intellectual Property of Newgrove Ltd
NEWGROVE is an energetic, innovative and creative technology company, specialising in
location-based software that revolutionises the way our clients understand their customers.
By providing our clients with the tools to enhance their location analytics and customer
insight, they in turn make better informed business decisions, improve customer acquisition
and retention, and ultimately increase profitability.
It is imperative to us that our products are easy to use (and easy to buy), future proof and
scalable; this is why we concentrate on our technology and on our clients in equal measure.
CONTACT:
Website: newgrove.com
Email: info(at)newgrove.com
Telephone: +44 20 3397 4711
London, UK
About NEWGROVE
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3. Confidential, Intellectual Property of Newgrove Ltd
www.newgrove.com
LOCATION ANALYTICS: What is The Buzz About?
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4. Confidential, Intellectual Property of Newgrove Ltd
Retailers have a wealth of location-based data available to them.
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Open Source Data Owned Data Third Party Data
Census Online transactions The list here is endless
Healthcare Offline transactions and bespoke data sets
Transport Customer loyalty cards can be purchased from
Councils Social media location specialised resellers

5. Confidential, Intellectual Property of Newgrove Ltd
How can businesses tap into this data in their efforts to grow and enhance their businesses?
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6. Confidential, Intellectual Property of Newgrove Ltd
A sale is no longer a single transaction that takes place there and then
By using location analytics companies are able to answer:
• How did the customer find out about the product?
• What are the attributes of our paying customers (age, location, gender, income)
• Where can I find customers with similar attributes?
• Where was the purchase made? (Which store? Online?)
Single Customer View
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7. Confidential, Intellectual Property of Newgrove Ltd
19% of retailers use location in their real-time marketing efforts
By using location analytics, mobile technology and location sensors companies can:
• Identify the consumer profile of a potential customer
• Send out personalised promotions based on previous shopping activities
• Adjust their marketing message to become more personal
• Better understand how visitors and customers interact with the location
Real Time Location
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8. Confidential, Intellectual Property of Newgrove Ltd
The running joke is that half of the money/effort is wasted,
and no one quite knows which half
Finally, the topic that keeps people awake at night – ROI. Fortunately location analytics is
again helpful:
• Precise profiling of the business landscape guarantees you’re in the right place
• Comparative analysis can determine precisely what boosted your business performance
• Mapping competitors can provide actionable insights and can predict future outcomes
Evaluating ROI
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9. Confidential, Intellectual Property of Newgrove Ltd
The possibilities are endless; your business needs and objectives set the limits!
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10. Confidential, Intellectual Property of Newgrove Ltd
It is fair to say that location is extremely valuable in any industry
You should also know that:
• “90% of the data has been generated in the last two years only” - IBM
• “More than 80% of the data is associated with location” – Deloitte
• “The location-based services market is predicted to grow by 25.5% from 2015 to
2019” – Markets and Markets
Evaluating ROI
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11. Confidential, Intellectual Property of Newgrove Ltd
Should you consider using location analytics for your business?
BOOK A DEMO
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12. www.newgrove.com