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Equity: The Importance of Data
and Targeted Outreach
(Hispanic Forest Landowners Enumeration
Study - Example)
JU L Y 1 8 , 2022
PU ER TO R IC O
DR. H NOL O MA R T I N E Z
MA NO - Y - O L A . C O M
Hispanic Population 1970 to 2020
(Pew Hispanic Center)
Operational
Tactical
Strategic
Exploratory
Exploratory – big picture, defining the
problem, study the US and PR (Dec-Feb)
Strategic – the problem is known, the
audience and indicators are narrowed,
division of study components (March)
Tactical – planning operational research,
key informants to interview, location and
customer focus (April-May)
Operational – day to day, week to week
research reporting (May-Sept)
mano-Y-ola LLC Enumeration Study - Funnel Approach
Methodology
Secondary Data -
leading the initial
exploration
Indicators
Data Sources
Data Indicators
Relationship
Primary Data
Collection
Interviewee (all
transcribed)
•Profile
•Guiding Questions
•Research and Data
Connections
•Referrals and Key
Informants
Literature Review
Definition/Identity and
Ancestry
Family Forest
Landownership – Minority
Focus
Sample of Data Correlation: Hispanic Operations and Woodland Acres
Phase 1:
Enumeration
Study
General Conclusions:
• There are US states, identified in the
enumeration study, that offer an ideal
opportunity to build Hispanic Forest Landowners
leadership, wealth and sustainable management
practices
• There is limited knowledge of Hispanic Forest
Landowners characteristics, needs and land use
objectives
• While the enumeration study helped mano-Y-
ola’s team better understand HFLO presence and
general characteristics more research
information is needed to define an average US
Hispanic Forest landowner
Phase 2:
Reporting
Objectives
(What we will
measure and
disseminate
during this
phase)
HFLO Occupation, Income, and Education
HFLO Land Use Goals and Objectives
HFLO Attitudes, Values, and Knowledge
HFLO Current Skills in Forest Management Planning and
Practices
HFLO Participation in Cost Sharing Program Incentives
and Potential Barriers
Example of
factors to
measure that
can influence
the ways in
which HFLOs
manage their
land:
• income
• personal values
• private property rights
• historic land use
• soil productivity
• environmental protection
• tract size
• immigration status
• location
• local markets
• long-term plans
• knowledge of alternative management options and benefits
• taxation policies
• government assistance programs

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July 18 Data NACD nolo.pptx

  • 1. Equity: The Importance of Data and Targeted Outreach (Hispanic Forest Landowners Enumeration Study - Example) JU L Y 1 8 , 2022 PU ER TO R IC O DR. H NOL O MA R T I N E Z MA NO - Y - O L A . C O M
  • 2. Hispanic Population 1970 to 2020 (Pew Hispanic Center)
  • 3.
  • 4. Operational Tactical Strategic Exploratory Exploratory – big picture, defining the problem, study the US and PR (Dec-Feb) Strategic – the problem is known, the audience and indicators are narrowed, division of study components (March) Tactical – planning operational research, key informants to interview, location and customer focus (April-May) Operational – day to day, week to week research reporting (May-Sept) mano-Y-ola LLC Enumeration Study - Funnel Approach
  • 5. Methodology Secondary Data - leading the initial exploration Indicators Data Sources Data Indicators Relationship Primary Data Collection Interviewee (all transcribed) •Profile •Guiding Questions •Research and Data Connections •Referrals and Key Informants Literature Review Definition/Identity and Ancestry Family Forest Landownership – Minority Focus
  • 6.
  • 7.
  • 8.
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  • 10. Sample of Data Correlation: Hispanic Operations and Woodland Acres
  • 11.
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  • 14. Phase 1: Enumeration Study General Conclusions: • There are US states, identified in the enumeration study, that offer an ideal opportunity to build Hispanic Forest Landowners leadership, wealth and sustainable management practices • There is limited knowledge of Hispanic Forest Landowners characteristics, needs and land use objectives • While the enumeration study helped mano-Y- ola’s team better understand HFLO presence and general characteristics more research information is needed to define an average US Hispanic Forest landowner
  • 15. Phase 2: Reporting Objectives (What we will measure and disseminate during this phase) HFLO Occupation, Income, and Education HFLO Land Use Goals and Objectives HFLO Attitudes, Values, and Knowledge HFLO Current Skills in Forest Management Planning and Practices HFLO Participation in Cost Sharing Program Incentives and Potential Barriers
  • 16. Example of factors to measure that can influence the ways in which HFLOs manage their land: • income • personal values • private property rights • historic land use • soil productivity • environmental protection • tract size • immigration status • location • local markets • long-term plans • knowledge of alternative management options and benefits • taxation policies • government assistance programs