Justin Bieber's early USP was his relatable style of rolled up shirts, chains, and simplistic haircut that many teens could connect with. As he went through puberty, his appearance drastically changed as he covered his body with tattoos and often went shirtless, showing off a more attractive and mature physique. Despite changing his look significantly, his fans remained loyal, making him one of the most popular pop stars.

1. Mykola Serbov
Assignment 12: USP of artist

2. Justin Bieber
 In his younger years Justin's main USP was his
simplistic style and his haircut. He often wore
rolled up shirts and chains. Many teen could
connect to him, as his image was relatable.

3. Justin Bieber
 His appearance drastically changed in his later
teen years where he covered his body in tattoos.
In many of the pictures and concert he attend he
is shown shirtless, as he went thorough puberty
and attained an attractive physique. Even though
his look changed a lot and become more mature,
his fans remained and made him one of the most
popular pop stars.