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3. Create Your
Trade Mark

4. Introduction

31. A trademark or trade mark is a distinctive sign or
indicator of some kind which is used by an
individual, business organization or other legal
entity to identify the source of its products and/or
services to consumers, and to differentiate its
products or services from those of other entities

32. A trademark may be designated by the following symbols:
 (for an Unregistered Trademark, that is, a
mark used to promote or brand goods)
 (for an unregistered Service mark, that is, a
mark used to promote or brand services)
 (for a registered trademark)

33. A trademark is typically a name, word, phrase, logo, symbol, design, image, sound
or a combination of these elements. There is also a range of non-conventional
trademark comprising marks which do not fall into these standard categories,
may therefore be visible signs (e.g. colors, shapes, moving images, holograms,
positions), or non-visible signs (e.g. sounds, scents, tastes, textures).

34. Trademarks
Name
Logotype
Symbol
Slogan
Shape
Color

35. WIPO
 WIPO ( World Intellectual Property Organization
) was established by the WIPO Convention in
1967
 The WIPO is a specialized agency of the
United Nations.
 It promote the protection of IP throughout
the world.
 Its headquarters are in Geneva, Switzerland

36. PRODUCTS
 Class 1 (Chemicals)
 Class 2 (Paints)
 Class 3 (Cosmetics and Cleaning Preparations)
 Class 4 (Lubricants and Fuels)
 Class 5 (Pharmaceuticals)
 Class 6 (Metal Goods)
 Class 7 (Machinery)
 Class 8 (Hand Tools)
 Class 9 (Electrical and Scientific Apparatus)
 Class 10 (Medical Apparatus)
 Class 11 (Environmental Control Apparatus)
 Class 12 (Vehicles)
 Class 13 (Firearms)
 Class 14 (Jewelry)
 Class 15 (Musical Instruments)
 Class 16 (Paper Goods and Printed Matter)
 Class 17 (Rubber Goods)
 Class 18 (Leather Goods)
 Class 19 (Non-metallic Building Materials)
 Class 20 (Furniture and Articles Not Otherwise Classified)
 Class 21 (Housewares and Glass)
 Class 22 (Cordage and Fibers)
 Class 23 (Yarns and Threads)
Classes

37.  Class 24 (Fabrics)
 Class 25 (Clothing)
 Class 26 (Fancy Goods)
 Class 27 (Floor Coverings)
 Class 28 (Toys and Sporting Goods)
 Class 29 (Meats and Processed Foods)
 Class 30 (Staple Foods)
 Class 31 (Natural Agricultural Products)
 Class 32 (Light Beverages)
 Class 33 (Wines and Spirits)
 Class 34 (Smokers' Articles)
SERVICES
 Class 35 (Advertising and Business)
 Class 36 (Insurance and Financial)
 Class 37 (Building, Construction and Repair)
 Class 38 (Telecommunication)
 Class 39 (Transportation and Storage)
 Class 40 (Treatment of Materials)
 Class 41 (Education and Entertainment)
 Class 42 (Computer, Scientific and Legal)
 Class 43 (Hotels and Restaurants)
 Class 44 (Medical, Beauty, and Agricultural)
 Class 45 (Personal and Social Services)

38. Advantages of Trademark Registration
1. Protects your hard earned goodwill in the business
2. Protects your Name / Brand Name from being used in a
same or similar fashion, by any other business firm,
thus discourages others from cashing on your well built
goodwill
3. Gives your products a status of Branded Goods.
4. Gives an impression to your customers that the company is
selling some standard Products or Services
5. The exclusive right to the use of the trade mark in relation
to the goods or services in respect of which the
trade mark is registered.
6. To obtain relief in respect of infringement (misuse by
others) of the trade mark.
7. Power to assign (transfer) the trade mark to others for
consideration.

39. Procedure/Steps for Trademark Formation &
Protection
1. Choose Your Trade Mark Category / Name
2. Search for the availability ( .com & Others)
3. Assign the Logo ( Alphabetic is Preferred )
4. Choose the Logo Color
5. Start The Registration in any Country of WIPO
(by Name or Legal entity )
6. Commercialize Safely

40. What Your Logo’s Color Says
About Your Company
Red
 Strong Emotions
 Encourages appetite
 Increase Passion and intensity
 Red roses symbolized love
 Create Urgency ( Sales )
Yellow
 Increase cheerfulness, warmth
 Causes fatigue and strain on the
eyes
 Stimulate nervous system
 Encourages communication
 Stimulate mental process
 Grab attention

41. What Your Logo’s Color Says
About Your Company
Blue Green
 Health & Tranquility
 Symbolizes money
 Denotes Nature
 Alleviates Depression
 Represent new growth
 Associated with wealthy
 Associated with peace
 Most preferred by men
 Represent Calmness
 Curbs appetite
 Known as cold color
 Increase Productivity
 Used in corporate business

42. What Your Logo’s Color Says
About Your Company
Purple Orange
 Represent a friendly, cheerful,
confident brand
 Reflects excitement, enthusiasm
 Show warmth
 Warns of caution
 Creates call to action : Buy, sell,
subscribe
 Showed royalty, wealth, success
 Beauty and anti-aging
 Sooth and calm
 Represent a creative, imagination,
wise brand

43. Trademark Infringement
Trademark Infringement is a violation of
exclusive rights attaching to a trademark without
the authorization of the trademark owner or any
licensee. Trademark infringement mostly occurs
when a person uses a trademark which may be
either a symbol or a design, with resembles to the
products owned by the other party. The trademark
owner may begin a legal proceeding against a
party, which infringes its registration.

44. Red Bull FZE, the regional representative office of the original Austrian energy
drink, won a lawsuit against a prominent local importer for selling a competitor
product - Bullfighter - which was found guilty of trademark infringement.
Case Study
V
S

45. Case Study
V
S
Adidas wins trademark infringement case
against Payless
A federal jury in Portland early this week ordered
Payless Shoe source Inc. to pay $304.6 million for
willfully infringing on Adidas America Inc.'s three-
stripe trademark logo.
A nine-person jury in U.S. District Court in Portland
unanimously awarded Adidas $30.6 million in actual
damages, $137 million in punitive damages and $137
million in Payless profits, according to a transcript of
the proceeding.

46. Conclusion

48. Any Questions…..