*I decided to take a deeper dive into these examples and unpack them a bit to come up with some best practices. Here are the results: http://www.startupgrowthguy.com/?p=251 Here are 11 real-life examples of brands - both corporate and startup - leveraging the power of shared audiences in the right way. Some inspiration for your biz dev game, care of @DisruptiveDave.

1. Startups and big brands doing it right
by leveraging shared audiences
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11 KILLER STRATEGIC
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@DisruptiveDave

3. The startup home delivery service, which promises local goods
brought to your door within an hour, took advantage of the wildly
popular NYC restaurant by offering free dessert to celebrate Pi Day.
Postmates & Momofuku

4. Google, an investor in Uber, has integrated the
service into its mobile Maps function, allowing
travelers to opt for an on demand car vs. walking or
taking public transportation.
Uber & Google Maps

5. The iconic hotel brand and the Italian automaker,
which is trying its luck in America, supply free
chauffeur services to guests at select locations.
Fiat & Loews

6. A bit of an unexpected pairing, Reddit included its
infamous logo character in a special sticker
package within the private social app for couples.
Reddit & Couple

7. Eat24, a food delivery app, partnered with medical
marijuana dispensary, Vapor Room, to name a
handful of weed strains after the service. It is even
labeled as “the official sponsor of your munchies”.
Eat24 & the Vapor Room

8. After a recent drop in its monthly active users,
Twitter signed up a variety of European museums
to participate in its first-ever #museumweek,
which of course included #museumselfies.
Twitter & Museums

9. Didi Dache, the top taxi hailing app in China,
double its registered members by integrating its
service with WeChat, the super popular
messaging startup.
WeChat & Taxi App

10. To highlight messaging around International Women’s
Day, Amnesty International went beyond typical
mobile advertising by using the Tinder platform to
connect with users at a relevant time and place.
Amnesty International & Tinder

11. Betting that power networkers at SXSW would
probably run out of business cards during the
festival, Moo, a card printing company, buddied up
with Taskrabbit to deliver freshly pressed cards on
demand, straight to your location in Austin.
Moo & Taskrabbit

12. The on-demand car service joined forces with the Brooklyn
crowdsourced maker company on #UberCOOL, a short-
term promotion that offered free delivery of air conditioners
to humidity-soaked New Yorkers.
Uber & Quirky

13. The streaming music service and the athletic shoe
company built a website together that allows
runners to enter key information about upcoming
runs and unlock curated playlists and routes.
Spotify & Adidas

14. Co-founder, MusicBox
Biz dev & growth strategy consultant
Dave Marcello
startupgrowthguy.com
@DisruptiveDave