Customer Perceived Value

1. SUBMITTID TO: ANWAR ZAIB KHAN

2. PRESENTED BY:
 MUZAMIL SHAHROZ (F15-1234)

3. Customer Perceived Value
Customer perceived value is the
difference between the evaluation
of all the benefits and all the costs
of an offering

4. Continue
 If
Product A cost is Rs 1000 And its benefit is 1500
On the other hand
Product B Cost 800 and its benefit is 1600
The customer's perceived value is more in the case B

5. Continue
 The total customer value=
Customer benefits – Customer costs
Benefits (Economic + functional +psychological )
Customer cost (Cost of evaluation +cost of obtaining
+cost of using + cost of disposing )

6. Customer benefits
 It’s the bundle of benefits which is expected by
customer from product and services
Like
Product value
Services value
Personal value
Image value

7. Customer cost
 It’s the bundle of costs which is expected by customer
for purchasing product and services
like
Monitory cost
Time cost
Energy cost
Psychic cost