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1. Retail marketing
Strategy
FOUR TYPES OF
Primary goal is to drive sales, increase brand visibility, and foster customer
loyalty in the competitive retail landscape.
Launch Event
Launch events are planned gatherings
intended to display and launch a new
initiative, service, or product to the
general public. They generate buzz,
excitement, and provide businesses the
chance to make a lasting first impression,
heighten anticipation, and garner media
interest as well as customer interest.
Loyalty Promotions
Marketing tactics known as loyalty promotions seek
to acknowledge and reward devoted clients.
Businesses can develop customer loyalty and
encourage repeat business by providing special
discounts, incentive programmes, or individualised
perks. These promotions contribute to long-term
profitability by enhancing client connections,
boosting customer retention, and increasing
consumer spending.
Competitive Analysis
Competitive analysis entails assessing
rival companies to learn about their
tactics, advantages, and disadvantages
in the market. It aids organisations in
comprehending the competitive
environment, spotting possibilities, and
selecting the best course of action to
obtain a competitive edge.
Brand Partnership
A collaborative collaboration between
two or more brands with the goal of
achieving mutual benefits is referred to
as a brand partnership. Brands may tap
into new markets, increase their reach,
improve their brand image, and use one
other's strengths through strategic
collaborations.