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Fundamental of marketing function of marketing
- 3. Presentator details NAME MUHAMMAD TANVEER SULTAN FATHER –NAME MUHAMMAD SULTAN ALI ROLL-NO 2210---25821 CLASS BS (CS) SEMESTER 4TH SESSION MORNING DEPARTMENT COMPUTER SCIENCE
- 5. Marketing function is a Role that help a company to identity and source potentially products for the market place and then promote . Market function starts from identifying the customer need and ends with satisfying the customer need. WHAT IS MARKETING FUNCTION?
- 6. FUNCTION OF MARKETING BUYING SELLING PRICING STORAGE FINANCING PAKAGING PROMOTION RISK TAKING TRANSPORTATION MARKETING INFORMATION P PRODUCT MANAEMENT GRADING AND STANDARDIZATION
- 7. •BUYING A BUYING PROCESS IS A SERIES OF STEP THAT A CUSTOMER WILL TAKE TO MAKE A PURCHASING DECISION. BUYERS ARE OFTEN NEGOTIATE THE TERMS AND CONDITIONS OF THE QUALITY , PRICE , DESIGN , DELIVERY AND MODES OF PAYMENT.
- 8. SELLING SELLING IS THE FIRST AND FORMOST EXCHANGE BETWEEN THE SALLER AND THE BUYER WHERE THE MONEY CAN BE CHANGE INTO GOODS AND SERVICES.
- 9. •PRICE THE SUCCESS OF MARKETING ARE DEPENDS OF RIGHT PRICE DECISION. PRICE IS THE VALUE THAT THE SELLER ASK FOR THEIR PRODUCT .A PRODUCT PRICE HAS T0 COVER ALL THE COST INVOLVED IN ITS PRODUCTION, DISTRIBUTION AND PROMOTION AS WILL AS ANY EXPECTED PROFIT. MOREOVER PRODUCT PRICE SUPPORT THE IMAGE OF PRODUCT AND DIFFERENTIATE FROM THEIR COMPETITORS.
- 10. EXAMPLE OF PRICE
- 11. STORAGE THE MARKETING FUNCTION THAT INVOLVES HOLDING THE GOODS BETWEEN THE TIME OF PRODUCTION AND THEIR FINAL SALES.
- 12. FINANCING FINANCING IS A BASE OF ALL MARKETING ACTIVITIES .FINANCING IS A PROCESS OF EXCHANGE AND ACT OF LUBRICATING OIL TO THE WHEEL OF MARKETING. BANKS AND OTHER FINANCIAL INSTITUTE PROVIDE MONEY FOR PRODUCTION AND MARKET FOR THE PRODUCT .
- 13. PAKAGING PACKAGING IS A SCIENCE OF ART AND TECHNOLOGY THAT ENCLOSING OR PROTECTING THE GOODS FOE USE, STORAGE , AND SALES. PACKAGING IS A ACTIVITIES OF DESIGNING AND PRODUCING CONTAINER FOR PRODUCT.
- 15. Promotion PROMOTION IS A COMMUNICATION TECHNIQUE A BUSINESS USES SUCH AS ADVERTISING AND OTHER PROMOTIONAL METHOD TO INTEREST CUSTOMER IN BUYING THE PRODUCT.
- 16. Promotion Tool
- 17. RISK TAKING MARKET RISK TAKING IS A POSSIBILITY OF AN INVESTOR EXPERIENCING LOSS DUE TO FACTORS THAT AFFECT THE OVERALL PERFORMANCE OF THE FINANCIAL MARKETS IN WHICH HE OR SHE INVOLVED.
- 18. •TRANSPORTAION TRANSPORTAION MEANS MOVING GOODS AND PEOPLE FORM ONE PLACE TO ANOTHER. IN MARKETING IT INVOLVES THE MOVEMENT OF GOODS FROM THE PLACE OF PRODUCTION TO THE PLACE OF CONSUMPTION IS CALLED TRANSPORTATION .
- 19. MARKETING INFORMATION THE SUCCESS OF MARKETING ARE DEPENDS OF CORECTLY AND TIMELY DECSION. THESE DECSION ARE BASED ON MARKETING INFORMATION .MARKETING INFORMATION FORM AROUND THE WORLD ABOUT THE MARKET CONDITONS PRICE , CULTURAL , POLITICAL AND ECONOMIC CAHANGE CAN EFECT THE MARKET PROCESS.
- 20. MARKET MANAGEMENT EVERY BUSINESS WANTS THEIR PRODUCT TO BE IN DEMAND. BUSINESSES MANAGE THEIR PRODUCT BY CHANGING THEM TO BE FIT CURRENT TRENDS INCREASING QUALITY, EVALUATING MARKET CONDITIONS AND OTHER CRITERIA .NEW PRODUCTS MAY BE DEVELOP AS THE MARKET CHANGE.
- 21. GRADING AND STANDARDZIATION STANDARDIZATION MEANS THAT GOODS ARE OF A SPECIFIED UNIT AND UNIFORM QUALITY. THE PROCESS OF SORTING GOODS INTO WELL DEFINED CLASSES OR CATEGORY ON THE BASICS OF PRICE, QUALITY AND PERFORMANCE IS CALLED GRADING.