marketin management bba 1 sem

1. MARKETING IS AN ACT OF INFLUENCING
PEOPLE TO BUY A PEOPLE OR SERVICE.
WE HAVE WITNESSED THIS ACT OF
MARKETING SINCE WE STARTED
COMMERCIALIZATION AND WITH THE
PASSAGE OF TIME, WE HAVE WITNESSED
THE EVOLUTION OF MARKETING.
EVOLUTION OF MARKETING

2. The evolution of marketing started during industrial revolution
that took place in18th to 19th centuries. We can trace the entire
revolution of four different phases-
PRODUCTION ORIENTATION.
PRODUCT ORIENTATION.
SALES ORIENTATION.
CUSTOMER ORIENTATION.
SOCIAL ORIENTATION.

3. Professional legal marketing is a broad term for
the advertisement of clients and other activities,
such as customer relations, public relations, and
networking. The legal marketing concept
typically includes business growth practices and
attempts to attract more customers, thus growing
revenue.
LEGAL ASPECTS OF MARKETING

4. There are certain rules you must abide by if
your sales strategy involves selling to customers
in their homes or place of work ("doorstep
selling"). See the page about legal aspects of
doorstep selling below.Getting your message
across via TV and radio can give you a
substantial marketing reach. However,
broadcast advertising is subject to a wide range
of regulations.

5. Issues that need to be considered in relation to non-broadcast forms of
advertising are similar to those for broadcast advertising, including
adverts that might cause harm or offence and the need to avoid any
exaggerated claims that might be misleading. Marketing your products
using a website or email campaigns is a cost-effective method of
promoting your business to a large audience without the substantial
expense of more traditional forms of advertising. However, you need to
be aware of the relevant rules.

6. FACTORS INFLUENCING CONSUMER BEHAVIOUR AND
DECISION-MAKING PROCESS
Factors influencing CONSUMER BEHAVIOR.
PSYCHOLOGICAL FACTORS.
SOCIAL FACTORS.
CULTURAL FACTORS.
PERSONAL FACTORS.
ECONOMIC FACTORS.
What is CONSUMER BEHAVIOR?
Consumer behaviour is the study of how individual customers, groups or
organizations select, buy, use, and dispose ideas, goods, and services to satisfy
their needs and wants.

7. What is DECISION-MAKING process?
A decision-making process is a series of steps taken by an individual to determine
the best option or course of action to meet their needs. In a business context, it is
a set of steps taken by managers in an enterprise to determine the planned path
for business initiatives and to set specific actions in motion.
Factors influencing DECISION-MAKING process.
IDENTIFY A PROBLEM
IDENTIFYING DECISION CRITERIA
IDENTIFYING DECISION CRITERIA
DEVELOPING ALTERNATIVES
ANALYZING ALTERNATIVES
SELECTING AN ALTERNATIVE
IMPLEMENTING THE ALTERNATIVE

8. What is MARKET SEGMENTATION and explain the bases of
MARKET SEGMENTATION?
MARKET SEGMENTATION
In marketing, market segmentation is the process of dividing a broad consumer or business market,
normally consisting of existing and potential customers, into sub-groups of consumers based on some
type of shared characteristics.
FOUR TYPES OF MARKET SEGMENTATION are:-
1. DEMOGRAPHIC SEGMENTATION.
2. PSYCHOGRAPHIC SEGMENTATION.
3. BEHAVIORAL SEGMENTATION.
4. GEOGRAPHIC SEGMENTATION.

9. DEMOGRAPHIC SEGMENTATION
Demographic segmentation is a precise form of audience identification based on
data points like age, gender, marital status, family size, income, education, race,
occupation, nationality, and/or religion. It's among the four main types of
marketing segmentation, and perhaps the most commonly used method

10. PSYCHOGRAPHICSEGMENTATION
Psychographic segmentation is the research methodology used for studying
consumers and dividing them into groups using psychological characteristics
including personality, lifestyle, social status, activities, interests, opinions, and
attitudes.

11. BEHAVIORALSEGMENTATION
The process of sorting and grouping customers based on the behaviors they
exhibit. These behaviors include the types of products and content they
consume and the cadence of their interactions with an app, website, or
business.

12. GEOGRAPHIC SEGMENTATION
Geographic segmentation involves segmenting your audience based on the
region they live or work in. This can be done in any number of ways: grouping
customers by the country they live in, or smaller geographical divisions, from
region to city, and right down to postal code.

13. WHAT IS MARKETING RESEARCH.?
Market research, also known as "marketing research," is the process of determining
the viability of a new service or product through research conducted directly with
potential customers. Market research allows a company to discover the target
market and get opinions and other feedback from consumers about their interest in
the product or service.

14. TYPES OF MARKETING RESEARCH
1. PRIMARY RESEARCH
2. SECONDARY RESEARCH
3. QUALITATIVE RESEARCH
4. QUANTITATIVE RESEARCH
5. BRANDING RESEARCH
6. CUSTOMER RESEARCH
7. COMPETITOR RESEARCH
8. PRODUCT RESEARCH

15. Marketing is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services
to create exchanges that satisfy individual and organizational
objectives
FUNCTIONS OF MARKETING
TYPES OF FUNCTION OF MARKETING
1. EXCHANGE FUNCTION.
2. SUPPLY CHAIN FUNCTION.
3. FACILITATING FUNCTIONS.

16. 1. EXCHANGE FUNCTION
Buying and selling are the exchange functions of marketing. They ensure that
a firm's offerings are available in sufficient quantities to meet customer
demands. The exchange functions are supported by advertising, personal
selling, and sales promotions
 Buying
 Selling
 Pricing
 Assembling

17. 2. SUPPLY CHAIN FUNCTION
A supply chain is the network of all the individuals, Organizations, resources,
activities, and technology involved in the creation and sale of products. The
functions of the supply chain are Product development, Marketing,
Distribution, and Finance.
 Transportation
 Storage
 Retailing
 Standardization and grading

18. 3. FACILITATING FUNCTION
Facilitating functions are the activities making the performance of the physical
and exchange functions smooth. These functions are not directly related to the
title exchange or the products' physical handling. But the system of modern
marketing will be impossible without these functions.
 Sales ManShip
 Advertising Sales
 Promotion