Changes in modern marketing

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Our presentation for a speaking class

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Changes in modern marketing

  1. 1. Welcome Nguyễn Hữu Quý An Nguyễn Đỗ Ngọc Huyền Trần Hải Anh Trần Minh Nhiệm
  2. 4. TOPIC: <ul><li>CHANGES IN MODERN MARKETING </li></ul>
  3. 5. Definition of Marketing
  4. 6. Core marketing concepts
  5. 7. The significance of marketing <ul><li>McDonald’s Deluxe Line </li></ul><ul><li>– $100 million marketing budget </li></ul><ul><li>– $300 million investment in research, production & marketing </li></ul>
  6. 8. FIVE STAGES OF MARKETING
  7. 9. Production-orientation stage
  8. 10. Product-orientation stage
  9. 11. Sales-orientation stage
  10. 12. Marketing-orientation stage
  11. 13. Societal marketing concept
  12. 14. Changes of marketing in 21 st century
  13. 15. The most important factors that affect marketing in 21 st century <ul><li>Globalization &Cross culturalization </li></ul><ul><li>Internet </li></ul><ul><li>Global financial crisis </li></ul>
  14. 16. The process remains the same… <ul><li>We still </li></ul><ul><ul><li>Define market and craft targeted messages </li></ul></ul><ul><ul><li>Create and execute campaigns </li></ul></ul><ul><ul><li>Measure results </li></ul></ul><ul><ul><li>Evaluate and adjust </li></ul></ul>
  15. 17. BUILD A RELATIONSHIP life-long customers
  16. 18. MAKE RESONANCE TO TO
  17. 19. CRAFT SPECIFIC MESSAGES TO
  18. 20. SUPPLIERS + CUSTOMERS = US TOGETHER
  19. 21. QUESTION <ul><li>WHAT IS THE HARDEST PART OF MARKETING? </li></ul>
  20. 24. THANK YOU FOR YOUR LISTENING

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