The Coca-Cola Company originated in 1886 when John Pemberton created Coca-Cola as a cure for headaches. It was bottled for the first time in 1891 and had 400 bottling plants by 1909. The company expanded globally starting in 1930, including opening operations in Pakistan that year. It now produces over 3,500 drink products and employs over 150,000 people worldwide. Coca-Cola uses mass media advertising campaigns targeting young people and competitive pricing strategies to maintain its leading market share against competitors like Pepsi.

1. The Coca-Cola Company
BY GROUP C

2. The Coca-Cola Company
 The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John
S. Pemberton (1831–88), at his Pemberton Chemical Company.
 His bookkeeper, Frank Robinson, chose the name for the drink and penned it in
the flowing script that became the Coca-Cola trademark.
 Coca cola first bottling occurred in 1891.
 400 bottling plants are operating in 1909.

3.  In 1930, company started moving globally.
 Started operation in Pakistan 1930.
 Afterwards new brands are introduced.

4. Facts
 Coca cola was made for the cure of headache and other illness.
 Sales for first year was only 50$.
 Only 9 servings of the soft drinks were sold each day.
 Number of bottles sold each day is 1.8 billion.
 Coca cola is most recognized word after “OKAY”.

5.  Coca cola have total number of coca cola products is 3500.
 World wide coke employs 150900.

6. Mission

7. Vision

8. Market Share in Pakistan

9. Marketing Strategy
 The main competitors of coca cola:
 PepsiCo.
 Dr. Pepper
 Snapple Group
 Unilever.
 Group Danone.
 Kraft food Inc.
 Nestle S.A and others.

10. Price & Place
 Earlier coke used cost base pricing.
 As competition started now coke shifted to competitive pricing strategy.
 Target market is entire planted.

11. Segmentation and Promotion
 Coke commercials are basically based on Young generations.
 Getting shelves at eye catching position.
 Print media.
 TV commercial.
 Billboards and holdings etc.

12. Chronological Slogans
 2001: life is good.
 2003: jo chahye hojaye coca cola enjoy.
 2006: Thanda matlab “Coca-cola”.
 2007: kha ly pee ly jee ly.

13. Advertisement strategy
 Social Media: Coca-Cola’s advertising strategy is unique in social media specially
in Facebook.
 Television Commercials: TV commercial is the common platform for Coca-Cola
to expand its branding. Television ads play a vital role for them to reach the
maximum number of potential customers.
 Sponsorship: Coca-Cola’s other biggest advertising strategy is becoming a
sponsor of different sports events. Coca-Cola has been a sponsor of the
Olympic Games for a long time.
 Print Media: Different types of Coca-Cola commercials are seen in various
newspapers and magazines around the world.

14. Coca cola Hiring Process
 Apply online
 Phone interview
 Panel interview
 Job offer
 Background Check.

15. Risk Management
 1. change retail environment.
 2.Commodity cost.
 3.product related taxes and regulatory changes.
 4.Foreign exchange fluctuations.
 5.cyber incidents.

16. Solutions of risks
 First, The Coca Cola Company has to partner with a number of local businesses
that indulge in unethical practices like bribing or breaking the local law.
 Every time The Coca Cola Company partners with a local business it risks its
reputation.
 The Coca Cola Company should select its partners with care, check their
antecedents and make them sign a contract that forbids them from carrying out
illegal activities.
Second, there are several risk mitigating strategies that The Coca Cola Company
should employ when doing business abroad.

17. Any Questions?