A Presentation we prepare in summer internship project to present in SBP BSC D.I.Khan after a survey and research of Dera Ismail Khan Females Entrepreneurs and the problems and hurdles they faced in the market.

2. WOMEN ENTREPRENEURSHIP
IN D.I.KHAN
Presented by;
TALHA SHEIKH
ROOHA NAWAZ
NOUMAN KHAN

3. Entrepreneur:
 The word “Entrepreneur” is derived from French word “
entreprendre” which means ‘to try’ and ‘to undertake”.
 Definition: Entrepreneur is a person who comes up with new
idea and business opportunities in the market
OR
 Entrepreneur is a someone who is risk taker and is ready
to face challenges.

4. Entrepreneurship
 Entrepreneurship is a process of creating new idea and
take risk.
OR
 The capacity and willingness to develop, organize and
manage a business along with any of its risk in order to make
profit.

5. Women Entrepreneurship:
 Women entrepreneur is defined as woman or group of
women who initiate, organize, and run a business.
 Women entrepreneurship is the process where women
organize all the factors of production, undertake risks, and
provide employment to others.

6. The business was started by two Close Friend “ Sana Hashwani and safinaz Munir”.
 Brand name is “SANA SAFINAZ ” which is based in Karachi.
 The name of Products are clothing and accessories .
 These two friends are started the business in 1989 with investment of a few
thousand rupees.
How did You Start:
with bridals and light evening wear.
Safinaz Munir: 18 years ago we went into lawn and five year ago we started doing
lawn totally on our own
Sana Hashwani: we worked for alkaram for three year and then we did a three
year stint at lakhany where we designed lawn under the SANA SAFINAZ by
lakhany tag.
“Sana Hashwani and Safinaz
Munir”

7. • The brand is one of the best brands in clothing industry in
Pakistan.
 It sell ready to wear, unstitched and haute couture.
Branches in Following cities of Pakistan:
1. Sindh ( Karachi and Hyderabad)
2. Punjab( Lahore , Islamabad, Multan , Sialkot,sargodha,
Bahawalpur )etc.
3. KPK ( only in Peshawar).
Continue…..

8. Qualities of Women
Entrepreneur
 Accept
Challenges
 Hard Work
 Ambitious
 Educated
 Intelligent
 Motivated
 Awareness
 Patience

9. Role of women entrepreneurship in World wide:
 The journey of women entrepreneurship began during 1960’s and 70’s.
 Development in Business are taking place in economy from 21st century.
 One is the explosion of women owned businesses and second is
international trade.
 When these two together it result in a powerful force contributing to
economic growth ,development and prosperity in world.
 Today , women are starting business at twice rate of men and become
major forces, both in traditional and new global e-business market.

10. Continue………
 Women Entrepreneurship world wide is a women
founder platform that aim to connect, inspire and
empower women for entrepreneurial and personal
success.
 Women participation in labour force, creation of
women ownership, develop noteworthy and other
valuable web based and collaborative tools for societal
development and promoting the qualities of leadership.
 The areas of women entrepreneurship are retail trade,
Restaurants, Hotels, Cosmetics, Health, Insurance and
Manufacturing.

12. Role of women
Entrepreneurship in Pakistan
 It is fact that Pakistan faces gender disparity at various
social level.
 The country ranks 143 out of 144 in terms of economic
participation and opportunities for women .
 This global ranking has been unchanged since 2015
because of the complexity surrounding the socio
economic factors like employment, business and asset
ownership.
 Efforts are being made to minimize gender disparity
level in the country.
 In 2014 ,only 25% of 90 million Pakistan women
actively participate in the form of labour.

13. Continue……
 From 2004 to 2013 the workforce gap between Pakistan and South Asia
market decreased. However the share of women in industry , Services, wage
and salaried work has decreased by 3.6%,4.6% and 6.6%.
 The above mentioned decline in women’s work participation appeared at
time when adult women literacy rate was increased by 75% between 2005
and 2015.
 Only 13% of women are able to borrow from microfinance bank and only
5% of women have a bank account in Pakistan.
 This is because of fact that a low percentage of women have ownership.

14. Role of women entrepreneurship in Dera
ismail khan
 Help of poor people
 Better life
 Awareness about own work to people.
 Provide employment to poor’s.
 Opening the Training center for learning to
women about tailoring and beauty parlor.
 Financial credit mostly Provided by NGO to
women for established their own business.
 Women in dikhan own products are export to
foreign Countries like Dubai, Kuwait, Iran ,
Afghanistan, India, America, UK etc.

15. Organizational Support to Women
Entrepreneurship in Pakistan/Dera
Ismail Khan
 SMEDA (Small And Medium Enterprises Development
Authority).
 WEDS (Women Entrepreneurship Development
System).
 WECREATE Pakistan.
 WECONS (Women Entrepreneurship Conference).
 Karandaaz Pakistan.
 SERVE Organization.

16. SMEDA
(Small And Medium Enterprises Development Authority)
Premier institution of the Government of Pakistan under the
Federal Ministry of Industries and Production, SMEDA was
established in October 1998 in the Government of Nawaz
Sharif to take on the challenge of developing (SMEs) in
Pakistan. With a futuristic approach and professional
management structure, it has focus on providing an
enabling environment and business development services
to small and medium enterprises. SMEDA is also an SME
policy-advisory body for the Government.

17. The Main Activities SMEDA perform For
Women Empowerment
 Women Business Development Center (WBDCs):
 Pre-feasibility Studies:
 Opportunity in Exhibitions:
 Marketing Assistance:
 Facilitation for Financing:

18. Women Entrepreneurship
Development System (WEDS)
 National Productivity Organization (NPO) has developed
Women Entrepreneurship Development System (WEDS) to
improve competitiveness of the enterprising women who want
to move from home-based business to a fuller commercial
venture and start their own businesses.
 Purpose of this initiative is to facilitate women entrepreneurs
(WEs) specially from rural areas; the first step is to creating an
exclusive female oriented environment where WEs are offered
Furnished Offices, Exhibition/Display facility and Business
Development Services (including training programs, marketing
and designing); all under one roof through Public Private
Partnership

19. WECREATE
PAKISTAN
 The Women’s Entrepreneurial Center of Resources, Education, Access and Training for
Economic Empowerment (WECREATE) is an entrepreneurial community center, designed
specifically to advance gender equality in entrepreneurship through a portfolio of programs,
tools and events created to overcome the barriers female entrepreneurs face in starting and
growing their businesses.
 Launched in February 2014 by Tie Islamabad.
 WECREATE launch one day conference to motivate Female Entrepreneurs by the name
WECON.
WECREATE | PAKISTAN serves as an entrepreneurial community center for women interested in starting or expanding an
existing business. The Center provides mentoring, business connections, specialized training, connections to the
community, media attention, access to markets and capital along with the technical tools and resources necessary for
taking any business to the next level. WECREATE focus area is to generate enable the next generation of entrepreneurs.

20. WECON
Women Entrepreneurship
Conference
 This one day Conference was 1st held by WECREAT on 11th
of March 2017.
 The aims is to providing female entrepreneurs a platform
to perform, highlight the difficulties a Women
Entrepreneur faces and to motivate them and also makes
their links with other’s and also Finance them etc.
 The whole day conference will facilitate learning and in
depth analysis, around creating inclusive environment for
aspiring and existing women entrepreneurs.
 To motivate and encourage Female entrepreneurs WECON
also launch some Awards like:
 Most Promising Female-Led Startup Award
 Female Social Entrepreneur of the Year Award
 Female Micro entrepreneur of the Year Award
 Women Supporting Women Award of the Year

21. How WECON Help Female
Entrepreneur’s
 Workshops on Business Modeling, Design Thinking &
Story Telling:
 Investors Lounge:
 Micro-Entrepreneurs Bazaar:
 Network Opportunity :

22. Karandaaz
Pakistan
 Established in August 2014, promotes access to finance for micro, small
and medium – sized businesses.
 Karandaaz is committed to breaking barriers for women entrepreneurs in
Pakistan.
 The company has financial support from the Bill & Melinda Gates
Foundation and the United Kingdom’s Department for International
Development (DFID).

23. Continue……
 Karandaaz has taken many initiatives in the recent past to improve the
state of women’s financial inclusion.
 One such initiative is to research, design and develop an agent banking
model that will serve low-income women in partnership with Unilever,
Jazz Cash, and Women’s World Banking.
 Karandaaz, in partnership with Information Technology University (ITU) of
Punjab, has initiated three research projects through the Fintech Center to
improve the existing knowledge on women’s use of digital financial
services.
 Karandaaz also showcased its Women Entrepreneurship Challenge 2017.

24. Continue…….
 Launched: May 2017
Program Closed: March 2018
 The first round of Women Entrepreneurship Challenge focused
on improving access to finance for women-led business in
Pakistan. Karandaaz Pakistan invited incubators and
accelerators to create a programme designed to provide
technical and financial support to female entrepreneurs.
 36 women-led/managed businesses, were shortlisted to receive
customized incubation/acceleration through KRN’s. After
successfully graduating, the female entrepreneurs pitched to a
panel of judges; 21 women-led businesses were selected to
receive funding through Karandaaz.

25. Cultural Item of
Dera Ismail Khan

26. Sadri Waist coat
 sadri is the name of waist coat which is made by materials known as goll
shesha ,yellow,silver ribbon and piping and velvet cloth.
 This velvet cloth is imported from U.S.A, JAPAN, AND MALAYSIA in a bundle
form called as Landa cloth.
 This is hand made embroidery and is prepared by special skilled person known
as Sadri.

27. BOWL BASKET:
 Bowl basket is the coil basket as name implies are
made from coil of grass. The leaves from palm,date are
wrapped and stitched to make continuous coil basket.
 These bowl baskets are made from grass known as
Sur,date, mizri palm leaves.
 These bowl baskets are prepared by D.I .KHAN’s women
and these are used for keeping wheat bread(Rotiyan).

28. JANDRI
 Jandri is very fasinating hand made art. The wood
which is used in the preparation of these items are
shesham, kekar, Ghaz(khaggal).These wood trees are
found in areas like Pota, kulachi, chudwan, sarai-e-
mahajar.
 In jandrii work four to eight colours are used. These
are coated in a layers in step wise. After every
coating(colour)scratching is done and this scratching is
known as chitrai art while making a design and this
chitrai art is done by special tool known as RACHHI.

29. Martaban
 Martaban called as jar is made from coil of grass. The
date palm leaves are wrapped and stitched to form
martaban or jar.
 These grass leaves are known as Sur, date, and mizri palm
leaves. This jar is hand made item from women’s bare
hands.

30. Kacha tanka
 kacha kasheeda is fasinating hand made embroidery
item and this tanka is immersed inside the cloth with
small stitches along with special tool known as needle.
The threads which is used in kacha tanka are Reesham
and simple thread. This tanka represents on
dupatta,shirt.

31. Kundi tanka
Kundi tanka is also hand made embroidery item. In this
tanka the thread is immersed under the cloth along a
special tool known as KUNDI and embroidery is displayed
or appeared on the cloth. The threads used in this tanka
are tilla, Reesham, and wool.

32. Kashmiri Tanka
This tanka is a specialty of expert women. This kashmiri tanka is immersed
on the cloth with large stitches along with special tool known as needle.
The threads like Reesham ,wool are used in this tanka.

33. Tar kashee
Tar kashee as name implies is made by putting a needle
inside the cloth and push a cloth thread from the cloth in
which crannies are formed and filled by thread like
Reesham with needle. These crannies are appeared as
captivating design on the dupatta,shirt etc.

34. Findings w.r.t Female Entrepreneurs
 Come from their personality, from their families from environment in
which women exist.
 societal expectations.
 perception of people
 psychological factor
 Lack of access to finance.
 Majority of females rely on Family funding & Personal saving.

35. Findings w.r.t Female
Entrepreneurs
 Society perspective.
 Cultural perspective.
 Lack of education.
 Lack of knowledge.
 Lack of awareness.
 Lack of managerial skill.
 Lack of governmental support.

36. SWOT Analysis:
 Strength:
 women have technical skills and also hardworking that can
take time from their routine to achieve target or task.
 women can perform some entrepreuial tasks as compared to
men like embroidery and boutique products.
 Weakness:
 Market is disintegrated and not uniformly operating
 Geographically dispersion w.r.t buyers and sellers
 Linkage is limited because weak networking among retailors
and organization.
 Lack of brand.
 Lack of book keeping records.

37. SWOT Analysis:
 Social –culture barriers.
 Absence of representative.
 Financially weak and unstable.
 Opportunities:
 social media source is weak so, online launching is
essential.
 Branding is zero that why specific name is given to that
product and launch into market.
 Organization NGO i.e Govt. and Private vacational training
centres are established within and outside the city.

38. SWOT Analysis:
 Threats:
 Family circumstances
 social issues
 cultural problems
 City (dera ismail khan )circumstances are unfavorable
 Law and order situations are not suitable and favorable.

39. PESTLE Analysis:
 Political aspect:
Enterpreurs must face many regulations while growing their
enetrprises including:
 Inflation.
 labour cost.
 insurance cost.
 taxes.
 Regulatory reform.
 immigration laws.

40. PESTLE Analysis:
 Economic aspect:
 Many believe that entrepreneurship positively.
 Affect Economy.
 Encouraging development.
 Amongst the communities. People would become
entrepreneurs out of necessity to support their families.
 Social aspect:
 Entrepreneurs must be in tune with customers, its
not about pushing their own desires onto people but
fulfilling the natural desire each of their customers
has.
 Entrepreneurs must keep in know about who their
customer is
 Age,gender,annual income and problems.
 But also changes in population/trends and buying
behaviors.

41. PESTLE Analysis:
 Technological aspects:
The only way to communicate with their customer is in person
or on the phone.
Entrepreneurs have new modern ways to communicate with
their customers like
 Email
 Live chat
 social media.
 Legal aspects:
Legal aspect is external factor on which local, Central and
federal governments influence over entrepreneurs. Oftenly
heavy custom duties are charged on the items while supplying
to other areas.

42. PESTLE Analysis:
 Environment aspects:
Environment is one of the biggest issue of social, economic and
political point of view.
There are several active bodies that have direct influence over
businesses and affects on the operations because mostly
people are involved in this business extremely hot weather
affects the performance of that workers.

43. Recommendations
 Government should take more effective steps in disbursing loans
and advances at a lower rate and flexible terms
 Lengthy formalities in securing loans should be reduced.
 The government and NGOs from time to time issue different
policy guidelines relating to women entrepreneurship
development.
 Courses should be introduced on Female Entrepreneurship in both
formal and informal educational institutions in Pakistan.
 Arrangement should be made under private sector and NGOs for
increasing knowledge about business management.
 The government and non government organization should take
necessary steps to build skilled and experienced manpower that
will support the expansion of women entrepreneurship
development.

44. Continue……….
 It should be from the side of the government to ensure the supply of
gas, electricity, utility and infrastructural facility to flourish women
entrepreneurship development.
 Sufficient information should be made available to them regarding
international markets, marketing opportunities, economic conditions,
marketing information that will help them predicting the market for
their products.
 Must aware them about the technological advancements and how the
will apply these in their business within their ability.

45. Thank You