Business Plan for new product Khairpur dates juice. Uploaded, designed and prepared by; Muhammad Ameen Ujjan BBA (Hons) #Finance Shah Abdul Latif Univeristy Khairpur, Sindh, Pakistan

1. Subject; Entrepreneurship
Teacher; Dr. Mr. Rahim Bux Soomro

2. Topic:
Khairpur Dates Juice Business Plan
Submitted to
Dr. Mr. Raheem Bux Soomro
In Partial Fulfillment of the
Requirement of Subject; Entrepreneurship
For the Award of the Degree of
Bachelor of Business Administration
Submitted By;
Muhammad Ameen Ujjan (Roll NO# 57)
Abdul Razaque Shaikh (Roll No# 04)
Irshad Ali Narejo (Roll No# 37)
Sorath Mirani (Roll No# 91)
BBA-4 Final Year (A)

3. Business Plan
HEAD OFFICE
Khairpur Dates Juice Co. Ltd
Near Gareeb Nawaz hotel, Right of NBP Khairpur Main Branch
E-mail: khairpurdatesjuice_co@yahoo.com
Website: www.khpdatesjuice.com.pk
FACTORY:
Khairpur dates Juice Industry Limited
Shah Hussain Bypass, Khairpur, Sindh, Pakistan

4. Business Canvas Model
What is a Business Model Canvas?
A visual representation of the various elements of your Business Model.
Allows you to:
 see the relationships among the parts of your model;
 identify hypothesis, assumptions and risks;
 plan validation testing (market, channels, pricing);
 find ways to add value or reduce cost;
 brainstorm market disruption strategies

5. Executive Summary
This business development plan is intended for establishing a new venture as an entrepreneur. Every new venture
requires a detailed business proposal plan. The main advantages of writing a detailed business plan is the offsetting
the costs. This business proposal plan is a prescribed expression of the entrepreneurial vision along with
description regarding the operations and strategy of the proposed endeavor. Business plan enables the top
management and executives in the firm to think about the business comprehensively, to converse the business
objectives to personnel, to include a decision making base and to smooth the progress of the planning.
We have prepared report is based on “Business Plan on “Khairpur dates Juice Company Ltd”. To prepare this
report we have followed marketing research methodology for whose are young, health conscious and sick people.
The information, on which the total business plan stands, was the collection of data from the questionnaire made
by Khairpur dates Juice Company Ltd. To see the market need and wants. The survey took place inside and
outside of Khairpur especially in Shah Abdul Latif University.
Khairpur district ( ‫ضلعو‬‫خیر‬‫پور‬ ), is a district in the Sindh province of Pakistan. The district has an area of 15,910
square km. and is headquartered at the city of Khairpur. It has 8 talukas, 76 Union councils, 11 towns, 6800
Villages and total population 1546587 (Male 810448 and Female Population 736139) according to (Census 2012).
 The average annual growth rate of the population is 2.17%.
 Sex Ratio (males per 100 females) 110.1
 Population Density 97.2 per Sq. Km
 Urban Population 365216 (23.61 %)
 Rural Population 1181371 (76.38 %)
 Average Household Size 6.1
 Literacy Ratio (10 +) 35.5 %
 Male 49.7 % Female 19.7%.
This business plan is a prescribed expression of the entrepreneurial vision along with description regarding the
operations and strategy of the proposed endeavor. I want to market Date Juice. I have prepared this feasibility
plan on that basis. I have assigned a name for the product as “Khairpur Date’s Juice”. Since the raw materials are
very much available in our district’s all areas. I have decided to give the product an indigenous image.

6. Khairpur’s Dry Date Juice is a kind of drink that provides the consumers with processed Date Juice in bottles.
After analyzing questionnaires we made some plan about location, building source of finance, price, product
promotion, and Channel of distribution. We selected our plant location at Shah Hussain Bypass, Khairpur, Sindh,
Pakistan and head office near Gareeb Nawaz hotel, Right of NBP Khairpur Main Branch. So we will get the raw
materials easily.
We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at radio
& banner. We will distribute our product nearby shop of Khairpur district large cities in the form of bottle
packaging so that consumer can get it easily. The whole production process is in strict conformity with
international standards, and constant research and development all products. We are confident that our products
and services will satisfy the highest of standards our pricing policy will be reasonable and channel of distribution
will be convenience. So our target customers will get it easily. We hope that we will carry a good and competitive
market share in soft drinks and juice industry. Khairpur Date’s Juice provided superior value to their customer
who they promised throwing advertising. So the customer are loyal the Khairpur Date’s Juice brand and build
long term relationships.
Though it is exist in our country, but there is a great potentiality in this sector. If we can able to flourish this sector
by investing more, our national economy will be flourishing. As well as there are lot of people may earn from
this sector and can increase their life style as well increase our GDP.
For the marketing purpose of the product I have decided to launch three product lines. The Khairpur’s Dry Date
Juice would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. I have set a reasonable price for the
product so that all kinds of people can afford to buy this soft drink. I have followed the Target Costing pricing
approach. I would gain a competitive advantage, as this is a first hit in the market.
I have targeted a huge market segment for the product. Khairpur, Sukkur, Ghotki, Nawabshah and Larkana are
large populated districts. Lots of people are looking for such a product. Dates are not available all the time. For
example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to eat date he cannot find it
easily. It is not always found in the right place at the right time. If I launch our product in the market, a person
willing to drink date Juice can have it from a nearby shop. At present this is not possible.
Our target market includes health conscious people, sick people, sportsperson & many other consumers, which I
have segmented from the Demographical, Geographical, and Psycho graphical & Behavioral point of view. I
wants to develop and introduce a new Product.

7. So, I have gathered information through in-depth interviews. I made a survey of the market to have a clear idea
about our market, our customer demand, needs and wants. This information helps us to know about the current
market and prospects of new product.
 We form our business as a “partnership” business.
 By going with the Shan Company Limited
 The types of our business are Manufacturing Juices, Distributor/ Wholesaler.
 Initial financing requested of the company is 1,00,00,000 rupees loan to be paid off over five years from
National Bank Ltd & Habib Bank Ltd.
 This debt will cover plant, office space, office equipment, and for supplies two leased vans, advertising
and selling cost.
 The partners (Shan Company Ltd & Khairpur dates juice) will provided 1,00,00,000 rupees jointly. So,
the total cost of the project estimated at 2,00,00,000 rupees.
An Official Partnership Agreement; Khairpur dates Juice Company and Shan Company.
Together we will be committed to making our business the best that it can possibly be. We will invest not only
our money and time but our hearts fully into this business. KDJC owns 60% of the company therefore has more
responsibilities which include:
 Taking care of financial needs within the business.
 Making sure that our bills and our employees are being paid.
 Following ethical procedures within the business.
Shan Company owns 40% of the company, therefore it is not as involved with the financial aspects within the
business, and have different responsibilities which include:
 Creating schedule for employees of the store.
 Making sure that our product is successful and taking care of customers.
 Ordering more supplies when needed.

8. Vision and Mission Statement.
Explore all over the Pakistan from juice of dates, providing for all their needs always with the assurance of
outstanding quality.
Establish Khairpur dates Juice as the Local leading source of healthy energy in the form of freshly juices with an
uncompromising commitment to making a difference through our values.
Slogan;
o If it tasted any fresher it would still be on the tree.
o Drink to the beautiful side of life.
Logo;
 Provide a great work environment and treat each other with respect and dignity.
 Embrace diversity as an essential component in the way we do Business.
 Develop enthusiastically satisfied customers all the time.
 Contribute positively to our communities and our environment.
 Recognize that profitability is essential to our future success.
Currently in Pakistan there is no one else making dates juices the way we do. The normal juice that you can buy
from the supermarkets is made from concentrate and is pasteurized. Our strategy is to deliver the healthiest and
tastiest juice you can find and to educate people about the benefits of drinking our Khairpur dates juices.

9. Business and Industry Profile;
Many juice companies are already established. We determine our competitor as Nestle, , Pakoola, Polly etc. Our
company will be based on beverage products. We mainly want to produce juice. Initially we prepare our business
plan for three years. Next three year we target that we capture 10% of total market share. We get best wishes to
our target customer and also the mind of the customer will obviously great beliefs of our products. We expect the
sales will be in next year approximately PR 1.25 corer. Our product expected cost is PR 98,00,000. The return on
investment is 30% expected.
Key Success factors in Industry;
 Store design that will be both visually attractive to customers, and designed for fast and efficient
operations.
 Employee training to insure the best juices preparation techniques.
 Marketing strategies aimed to build a solid base of loyal customers
 The products we serve are of the highest quality. We combine this quality with great service and
atmosphere.
 Customer satisfaction with high quality juices and services
 Competent management staff whose makes the juices and shakes fresh and good quality
 Location is our key success factor means that on Shah Hussain Bypass, Near NBP Khairpur (Main Branch)
is very suit able for our business.
 Management that treats every employee equally. We create an atmosphere where employee's love coming
to work and can earn good money.
 Our commitment to providing excellent quality Juices at all times.
 Excellent Customer Service. Quick delivery and each customer will be treated as would an honored guest
in our homes
 Product quality. Not only great food but great service and atmosphere
 The creation of a unique, innovative, upscale atmosphere that will differentiate.
 Fresh juice daily will give customers a unique experience as well as excellent product.
 Maintain good relationships with reliable supplier.
 Repeat customers.

10. Outlook for the Future stages of growth.
Our product lie in Introduction Period of PLC.
 Low sales
 High costs per customer
 Negative profits
 Innovator customers
 Few competitors
Objective: To create awareness of product
 Offer a basic product
 Price at cost-plus.
 Awareness – dealers and early adopters
 Induce trial via heavy sales promotion
Company Goals;
Our company Short-term goal is to use the quality of our service and advertising to soon become well-known
throughout Pakistan and Long-term goals are to expand our business to the other locations of Pakistan.
Operational Goals;
 Reduce labor cost by 5%
 Increased production capacity by 20%
 Increase the use of Information technology.
Financial Goals;
 Reduce overall budget cost by 10%.
 Increase Market Share by 5%.
 Increase revenues by 20%.

11. Company Objectives:
 Become as the first and best dates Juice in the Pakistan and turn in profits from the first year of operations.
 The creation of unique, innovative and healthy products that will differentiate Khairpur dates Juice from
other juices.
 Two new Outlets in next five years in other city of Pakistan and to exceed 6 million in annual sales by the
third year of plan implementation.
 Improving the customer satisfaction through the good quality of products and services offered by
representives.
Business Strategy
Consumers believe that dates in the shape of juice are healthier and higher quality than eating the dates. Our
desired position as the highly quality based, customer favorite, significantly available juice of the Pakistan in next
five to six years.
In starting we will position ourselves as the premier juice style natural benefit provider by preparing quality based
dates juice with simple wholesome ingredients. Company also will also provide home prepared juice fare that
appeals to the current trends of healthier drink and offer flavors selections which will appeal to this group.
Product forecasts and Controls:
This types of product continuing in the market on the basis of their features, reasonable price, standard maintain
and also quality. We are also prepare and determine that our product will be quality full and reasonable price
that's why we are optimist about our product that will be continue a certain time.
We believe in best quality. In producing our product we maintain quality as well as quantity. For control the
products quality we will import best quality equipment from abroad. We also standardization our product from
our expert researcher. Our whole production process mainly base on computer for this reason is done by a very
systematic process. We produce our product which has no harmful chemical. That’s why these products have no
side effect and every one in every age can use our entire product frequently.

12. Strength;
 Adequate availability of raw materials
 Price, a competitive advantage
 Natural product.
 New Product.
 Partnership with Shan Company.
Weakness;
 Seasonal availability of fruits.
 Brand Acknowledgement.
 Late entry into the market.
 Dependence on Monsoon.
 Less Awareness among people regarding the product benefits.
Opportunities;
 Participation with a growing industry.
 Competitive advantage over carbonated soft drinks & Juices
 Success of incredible Pakistan campaign.
 Competitive advantage over healthy drinks.
Threats;
 Cut throat competition
 Unstable government policies
 Rising Global Warming.
 Scarcity of raw material

13. Business/ Products Description.
Khairpur dates Juice is especially for the young and health conscious people because it is a sugar free and energetic
juice. People are very much conscious about their health and Skin mostly people are like the drink that provide
them energy, freshness and glowing skin rather than the Soda, Carbonated drinks that are harmful from all
perspective.
There is hardly anyone who is not aware of the good qualities and nutritional benefits associated with dates. In
fact, most of the Muslims use dates to break their prolonged fast. This is solely because of the high levels of
vitamins, minerals and antioxidants that is available in the product.
ARTICLES; Top 9 Benefits of Dates Juice by Hayati |
To know more about how you can use dates juice to your advantage, you can easily go on reading this guide
below. It gives you the top reasons why dates juice is perfect for health, skin and hair if taken on a regular basis.
1. Brings Skin Glow:
According to professionals, taking some date juice on a daily basis will ensure glowing skin that you can flaunt
with pride. This only adds more attraction to your beauty.
2. Gives Nourishment to Skin:
By increasing the levels of platelets in the blood, dates juice ensures that proper nutrition is given to the skin cells.
It is simple and easy to prepare and having this delicious juice daily will make sure that the skin stays soft and
supple.
3. Makes Hair Smooth and Thick:
A thick and smooth texture for hair is one of the benefits you get in hand by consuming dates juice on a regular
basis. It provides all the nutrients that the hair follicles need to work properly and give you voluminous hair with
instant smoothness.

14. 4. Aids in Natural Labor Pains:
For expecting mothers who hopes to have a normal delivery of the bay, dates juice has quite some advantages.
Having dates juice in the last month of pregnancy will help in contraction of the uterine muscles. The dates have
some enzymes that have just the same functions as oxytocin in women.
5. Prevention of Cancer.
There are antioxidants in date’s juice that helps in destroying the free radicals that causes damage to the cells and
leads to cancer. This helps in proper prevention of the disease. It is one of the perfect drinks that are healthy and
suitable for children as well as adults.
6. Weight Gain Benefits:
The high levels of sugar and carbohydrates makes dates juice a perfect option for those who wants to gain weight.
It is a natural cure for weight gain in underweight people.
7. Treats Constipation:
There are laxative qualities in date’s juice which makes it a perfect option for bringing a regulation in bowel
movements and making it easier to pass the stools. A glass of fresh date’s juice each day ensures that you have a
full proof cure for constipation. It does so because of the high amounts of fiber in the drink.
8. Reduces LDL in the body:
LDL also known as bad cholesterol is one of the major reasons for heart problems and for attacks and strokes.
Dates juice is one of the best ways to reduce the LDL in the body through the dietary fiber content in the drink.
It helps in keeping the body and the heart healthy and cholesterol away.
9. For Bone and Teeth Health:
Calcium, copper, manganese and magnesium are some of the minerals that are present in date’s juice in good
amounts. This helps in keeping the bone as well as the teeth strong and free from any problems. It also adds a
benefit by increasing the number of red blood cells in the body. It is surely a benefit that you would want for your
bones and teeth.

15. We are producing dates juice firstly in Pakistan for testing the consumer market. We are going to make date 3
flavors in juices available throughout the year –
 Khairpur Date Juice Plus ++ (Special One)
Mixture of Dates, Lemon and Red Grapes.
 Khairpur Date Juice (Milk Shake)
Mixture of Dates, Roses, Badam and Milk.
 Khairpur Date Juice (Mixture)
Mixture of Pure Dry Dates and Honey
 Khairpur Dates (Syrup) (After few year it could be adopted)
Brand Name; Khairpur Dates Limited Company (KDLC)
Khairpur Believes in providing superior quality to the
valued customers by using the quality based dates, other
ingredients and provide good quality products at cheap
rates.
Features; Khairpur Dates Limited Company provide
different and better taste of dates in the shape of juice
with the mixture of red grapes, milk, chocolate, and
lemon.
Services; Online/ Mobile ordering facilities and delivery
services for the wholesalers, retailers and customers by
having the requirement of products greater than 200.

16. Marketing Strategies
Maximum profit margin; The big price objective Khairpur dates Juice that they provided high quality product
and satisfied the customer with its product then juice Khairpur dates taken premium price to their customer other
than our competitors. Juice Khairpur dates contain maximum profit margin other than their competitors.
Quality leadership; The main objective of Khairpur dates Juice that its responsibility to provided best quality
which they promised to their customers. Khairpur dates Juice successfully fulfills their promised. Khairpur dates
Juice main objective to provide quality products that satisfied the customer need and their requirement so Khairpur
dates Juice deliver the quality product.
Long relationships with customer; Khairpur dates Juice provided superior value to their customer who they
promised throwing advertising. So the customer are loyal the Khairpur dates Juice bran and build long term
relationships.
Communication objective; Khairpur dates Juice use different sources to attract their target customer. The
objective of Khairpur dates Juice produces awareness in our customer about new products and also produces
awareness to new customer about Khairpur dates Juice. Khairpur dates Juice also tells their customer that they
provide pure juices to their customers. Khairpur dates Juice also give the knowledge of their juices give you
energy and good taste. Khairpur dates Juice also gives message that their juices are good for your health.
Strategy marketing objectives;
 To build unique distribution system that provides ubiquity at low cost.
 To build high speed, efficient and vertical integrated manufacturing capabilities to gain low cost
advantage.
 To reduce energy consumption during production.
 To increase advertisement activities.
 To redesign packaging to a more attractive and familiar.
 To make innovation in product so that it become more portable and in convenience oriented form.
 To improve product quality as ever provide.

17. Primary Market
– Teens – More experimental
– Youth – Experimental and more buying power
– Working People
– Housewives
– Elderly people
Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport Systems
– Recreational
– Movie Theatres, Malls, Amusement Parks.
– School, Colleges – Hotels, Restaurants, Bars etc.
Market Segmentation:
We segment our market according to the demographic segmentation. In these segmentation criteria we segment
our customer according to: Age, Sex, Income and Occupation.
Geographic Segmentation:
 Khairpur
 Ghotki
 Sukkur
 Larkana
 Nawab shah
Demographics:
 Individuals
 Family
 Sportsman
 Business buyer

18. Psycho graphics:
 Higher class
 Higher mid class
 Middle class
Behavioral:
 Sick people
 Health conscious
 Sophisticated who take the new product from the market
Khairpur date juice use different sources to communicate their
target marketing. Khairpur date juice use those sources on that
the more customer attract like Local Cable, Newspapers, Billboard
and when they lunch any scheme in juices they use pamphlets to
aware their customer.
I are anticipating that this will have a massive impact on the
teenagers and other enthusiasts. Few neon signs and bill boards of
“Khairpur dates Juice” also can be set up in some core points of the city. I hope to reach 75% of our customers
through effective advertising. We also use vehicle writing method and posturing for our product advertisement.
Khairpur date juice uses the channel to attract the customer and give fully
information about juices through these Electronic media.
Media Cost; Expected cost about PRs. 320000

19. We also promotion our product with the help of our packaging
system. In packaging we mainly follow that the product will
packaged in an attractive form, that make consumers interest on our
product. It packaged in different levels in variation of quantity.
Personal selling: Though personal selling skill is not that much effective for convenient products like “Khairpur
dates Juice”, I will inspire and train the sales persons of the retail stores to convince people to buy our product
when they will come to buy any drinks item. The sales persons will inform the consumers about the cool refreshing
taste of “Khairpur dates Juice” and about the nutritious aspects. I hope that will play a significant role to increase
our sales.
Public Relations: I have future plans to hold seminars, commit social development, supporting social activities,
to arrange cultural functions and mobile game shows for publicity purpose.
Services and warranties; As I are targeting to the top most customer satisfaction and building long-term
customer relationships, there is no alternative for us rather than providing top quality service. Giving the
customers timely and instant quality service is our primary concern. I even planned to open few customer service
centers where will response to customers’ interactions. I will collect information, suggestions, ideas and opinions
of the customers through these centers and will innovate and modify our product accordingly. I also will change
any defected product.
Khairpur dates Juice set its juices price on value pricing method. Khairpur date Juice selling its juices at price
added cost and profit margin and also keep in mind the key competitors price.
Flavored is a main objective that its responsibility to provided best quality who they promised to their customers
and they fulfill their promised. Khairpur dates juice is a big price objective that they provided high quality and
taken premium price to its customer. Khairpur dates juice contain maximum profit margin is another objective
of pricing strategy. Our product will be lie on penetration strategy with high quality & low price,
 For introducing new product.
 Price low to capture market share.
 Expect to make profit in volume.

20. Pricing Structure; Khairpur dates Juice provided superior value to their customer who they promised throwing
advertising.
A distribution strategy defines how you are going to move products from point of creation to points of
consumption, in a cost-effective manner. The effectiveness of distribution coverage and practice is of paramount
importance in achieving the desired fruit juice sales.
We select place for Khairpur dates Juice Show Rooms and whole sale shop near Bilawal Bhutto Park in Khairpur
and near KFC Sukkur. In Sukkur our location very attractive because that place also very famous for Food Street.
We actually distribute our product in two ways:
 B2B (Business to Business)
 B2C (Business to Consumer)
We show our distribution channel in chart below:

21. Organizational Strategies
By leveraging the benefits of liberalization and integration of the markets of the Pakistan, Khairpur dates juice
will seek to serve both domestic Khairpur area customers and whole Pakistan customers.
 Metropolitan Cities, small cities, towns.
 Density of Area: Urban, Semi-urban, and Rural.
Plant location; Shah Hussain bypass near City Khairpur, the reason to select this point is because of availability
of raw material is highly available in Khairpur and having link of highway to reach the target markets easily.
Physical Plant layout;
Size of Business:
This business will produce & provide consumer product and organize medium size business. Initially we will
cover the 5 districts of the Sindh (Khairpur, Sukkur, Larkana, Nawabshah, Ghotki) but our prospect will be whole
of the country.
Personnel:
For our new established business we will prefer skillful and capable employees who are also experience personnel
in their own sector. We will try to maintain quality full employees, than quantity.
 Location at Shah Hussain Bypass, Khairpur
 Estimated cost for the property; PRs. 450000
 The property manager estimates that 10,000 vehicles pass this center daily.

22. Head Office equipment: Near Gareeb Nawaz hotel, Right of NBP Khairpur Main Branch (on rent)
As a Medium business we start our business with some necessary equipment. Our main office established in 250
Square ft. Space and industry is established in 3000 square ft. space. We arrange our main office with; 04
computers, 2 printers, 04 tables, 15 chairs, 5 fans, and 4 air-conditioners.
Layout and structure of office/ plant will be designed as according to rules of Statics bureau of Pakistan prospectus
about the Business layout guidelines.
Labor needs; expected about 20 people will worked in physical plant and 4 people for the head office.
Wage rates; Khairpur dates will hire the labor on monthly salaries.
(expected Rs. 200 per day and Rs. 10000 per month) (Present rate Rs. 350/ Labor)
Transport needs; expected 2 vans and 2 car.
Equipment’s and Machinery required in Physical Plant; Some Clicks of them given below

23. In food & beverage market there are many renowned companies having their juice products. Some of the major
competitors are given below;
 Nestle
 Frooto
 Rani
 Pakola
 Polly
 Shezan All pupse
 Maza Mango
We, will give a brief analysis about our competitor's market share in assignment but overview of some important
competitors given below.
In our company we appoint 5 managers under the CEO for handling different managerial activities in different
sectors. We mainly appoint manager for production & operation work, marketing work, planning and
development work, financial work and also appoint procurement officers.
We appoint mainly high qualified employee for our company. Under the all department manager we will
employee some officers for the minimize the pressure of all managers.
Nestle,
33%
Polly,
28%,
Pakola,
17%,
Others,
22%,
SALES

24. The company's management philosophy will be based on responsibility and mutual respect. Khairpur dates juice
has a very strong organizational culture. It believes on teamwork.
The main goal will be of our management team, to manage the organization effectively and efficiently to continue
the business enterprise. The Management Team includes those peoples who have the real power in making the
impossible in possible. All the members are practically experienced in practical field.
Entreprenure/ chairman: Mr. Muhammad Ameen Ujjan, the Chairman of Khairpur dates juice Company.
Selected by the all partners of the company, who actually give the command over the invention and control all
the departments. All the business partners and personnel’s are responsible to perform the duties as the chairmen
stated. His main responsibility is to maintain the suppliers to ensure the continuity of good relations to them. The
Head of the company who actually control & implement all partners‟ idea about the business. It means an
individual developing something unique. Its behaves is that:
1. Initiative taking
2. The acceptance of risk or failure.
Head of Production & Operation: Mr. Abdul Razaque Shaikh is our Head of Production, and he has a complete
and strong command over Operational management and Production Analysis. Production manager mainly
responsibility is that describe the physical plant layout, the machinery and equipment needed to Perform
manufacturing operation; raw materials and suppliers names, address and terms, cost of manufacturing. A
production manager allocates the raw materials from different suppliers to produce the final products. The
responsibilities are
 Purchasing the all staff of food with better quality from food market
 Responsible for all the operations within the shops (cleanness, quality of food, timely delivery to the
customer).
 Responsible to works with all other managers
 Managing Labor & controlling the production system.
 Motivating the labors & making the reward opportunities.

25. Head Of Marketing: Mr. Muhammad Ameen Ujjan, our head of marketing.. Marketing involve that
implementing decisions related to the marketing mix variables products, price and promotion activities. It
helps effective decision strategy as well as for forecasting sales, products or services is indicated in order to
project profitability of the venture. The main responsibilities are:
 Focus on the Customer.
 Monitor the Competition.
 Own the Brand.
 Find & Direct Outside Vendors.
 Create New Ideas.
 Communicate Internally.
 Manage a Budget.
 Understand the ROI.
 Set the Strategy, Plan the Attack, and Execute.
Head of Planning & Performance Management: Miss Sorath Mirani our head of planning and performance
management and she have the strength to take decision and maintain the company’s performance. These
department officers involve setting the goals and how to be achieving that, it also help to develop the existing
product. The responsibilities are:
 Staff Induction.
 Reward and Recognition.
 Staff Retention.
 Management Development / Career Development.
 Succession Planning.
 Competency Building / Mapping.
 Compensation / Benefit programs.
 To facilitate / support the development of the Team members
 To facilitate development of staff with special focus on Line ManagementTo recommend and ensure
implementation of Strategic directions for people development within the organization.
 Provide counsel and assistance to employees at all levels in accordance with the company's policies and
procedures as well as relevant legislation.

26.  Salary letters and employment contracts.
 Approve updated organizational charts on a monthly basis and maintain
 Co-ordinate the design, implementation and administration of human resource policies and activities to
ensure the availability and effective utilization of human.
Head of Finance: Mr. Irshad Ali Narejo, our Head of financial manager and planner, he has a great command
over finance because he has a educational and financial management background. Financial manager‟s
responsibilities are that projection of financial data which determine economic flexibility and necessary financial
investment, commitment. Financial officer control the all finance related task in an organization. The
Responsibilities are -
 Accounts Payable
 Accounts Receivable
 Audit
 Budgeting.
 Cash Receipts.
 Fixed Assets.
 Current Assets.
 Payroll / Benefits.
 Utility Billing.
Head of It & Information:
Miss. Iqra Rani Shaikh, she completed her major in CSE and has a great experience in IT sector. Its information
monitors the overall organizations IT related task. They are responsible for digitalized work in an organization
such as computer system, internet activities, and software system activities controlling and problem findings,
and its solution activities.

27. Financial Strategies.
Khairpur dates juice will capitalize on the strong demand for high-quality coffee. The owners have provided the
shop with sufficient start-up capital. With successful management aimed at establishing and growing a loyal
customer base, the business will see its net worth doubling in two years. Khairpur dates juice will maintain a
healthy 50% gross margin, which combined with reasonable operating expenses, will provide enough cash to
finance further growth.
Statement of financing needed:
Initial financing requested of the company is 1,00,00,000 rupees loan to be paid off over five years from National
Bank Ltd & Habib Bank Ltd. This debt will cover plant, office space, office equipment, and for supplies two
leased vans, advertising and selling cost.
The partners (Shan Company Ltd & Khairpur dates juice) will provided 1,00,00,000 rupees jointly. So, the total
cost of the project estimated at 2,00,00,000 rupees.
)
Khairpur Dates Juice Company Ltd
Break Even Analysis for the Year Ended of 20X1

28. Total Cost = Total Fixed Cost + Total Variable Cost
Total Cost = 87,49000 + 70,50000 = 15799000
Selling price per unit: PRs. 27.00
Variable cost per Unit: PRs. 23.00
Break even quantity = Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit)
Break even quantity = 87, 49000/(27.00 – 23.00) = 1,458,166 Units (Approximately)
Break even Sales = Total produced unit * Revenue
Break even Sales = 972111 * 4.00 =. 8,749,000 (Approximately)
The following Table and graph show our expected sales in rupees for the coming five years:
2300000PR 1500000 PR 1110000 PR
4500000 PR 3300000 PR 2170000PR
6500000PR 5800000PR 3000000PR
7800000 PR 6200000 PR 3600000 PR
8300000 PR 7700000 PR 4400000 PR

29. The profit and loss account is projected for upcoming three years. The sales, margin, expenses and profit are given
in Table 1. It is expected that the proposed product is profitable in the first year. The profit is increasing in the
upcoming years. In Pakistani Rupees....!
75015000 83350000 96686000 108355000 111689000
(76700000) (83000000) (93080000) (101900000) (104420000)
(1685000) 350000 3606000 6455000 7269000
— (140000) (1442400) (2582000) (2907600)
(1685000) 210000 2163600 3873000 4361400
A2. Ratio Analysis
Financial ratios Year 1 Year 2 Year 3
Current ratio 10.33 13.18 14.48
Inventory turn-over 38.34 54.38 77.59
Debt/Net worth 0.10 0.08 0.07
Return on tangible net worth 0.91 0.97 0.99
Return on Assets 0.83 0.89 0.92
0
20
40
60
80
Current ratio Inventory turn-over
Ratio
Financial ratios
Year 1
Year 2
Year 3
0.00
0.50
1.00
Debt/Net worth Return on
tangible net
worth
Return on
Assets
Ratio
Financial ratios
Year 1
Year 2
Year 3

30. RISK ASSESSMENT& Other Information….
Evaluate the setup cost in right manner
 To compete with the competitors in an innovative technical way.
 Carefully analyze the economic condition of the country.
 To improve technological and technical support of the company.
 The company should justify the legal concern in appropriate way.
 The company should have clear concept about market (national & international) industry demand.
We have a plan when our business is well established we will introduce a Mineral Water in our business are.
Khairpur pure water

31. References
Our Process of Collecting Information from Primary Sources: Primary Sources of Information: As primary
information sources we use following media:
 Investment Bankers
 Sales Force
 Suppliers
 Customers
 Employees
 Consultants/Specialized Firms
As Secondary information we use following media: Bibliography:
 Hisrich D. Robert, Entrepreneurship, 5th Edition
 Kotler. P, Keller.K. L, Marketing management, 11th Edition
 Ahammed.M, Commercial Law (Business plan)
 Gitman. J. Lawerance, Managerial Finance, 10th, Edition
 Kotler.P& Armstrong, Principle of Marketing, 11th Edition
Website
 www.google.com
 www.tatamcgrawhill.
 www.pan bev.com
 www.bplan.com.
 Business Plan Pro Software