According to PQMedia, content marketing will be a $300 billion industry by 2019. That's a lot of content! There is a limit to how much content can be consumed, liked and shared. Research found that in a month where content creation surged, engagement dropped to its lowest point. Brands and social networks alike are competing for their share of engagement. In this session you'll learn how to cut the guesswork and how to generate content that people are searching for.