With 10+ years of Consulting, Technology, Program Management and Outsourcing experience across Salesforce global strategic partner Cognizant, WIPRO and technology giants including Microsoft and Hewlett Packard. Currently, as the North America Salesforce Delivery Leader for Cognizant Technology Solutions, manage a P&L of $10 MN – marquee Clients include the Big 4 Advertising & Marketing Agency, NA based Magazine publisher, Leading educational publisher and a few others. I have delivered multiple green-field implementations, legacy CRM to Salesforce migration, multi-country rollouts, complex Integrations with using ETL (Informatica, IBM’s CastIron, Boomi, Mulesoft) tools and support on-going operations based on Salesforce’s custom force.com, Sales Cloud and Service Cloud platforms. As a Delivery head, I lead sales of Cognizant’s Proprietary Salesforce platforms and Consulting offerings  Salesforce Product Consulting Accelerators- Lightning Roadmap, ORG assessment, Center of Excellence  Cloud Advisory Services - Cloud readiness assessment, Cloud CRM Migration Roadmap  Present Cognizant’s Salesforce capabilities with Einstein, IoT, Lightning, Legacy CRM migration and Integration  MobiMate® - synchronizes field sales activities with Salesforce.com CRM at a single touch  MedVantage®- integrated sales, service and complaint management platform

1. Page 1 of 4
Deepak Bhaskaran
NYC,New York● 347-606-5052
deep.bhaskaran@gmail.com ● linkedin.com/in/deep.bhaskaran
PMI – PMP® PMI – ACP® ITIL®–Foundation Administrator Developer SAFE® Consultant Scrum Master Agile Coach
SUMMARY
With 10+ years of Consulting, Technology, Program Management and Outsourcing experience across
Salesforce global strategic partner Cognizant, WIPRO and technology giants including Microsoft and Hewlett
Packard. Currently, as the North America Salesforce Delivery Leader for Cognizant Technology Solutions,
manage a P&L of $10 MN – marquee Clients include the Big 4 Advertising & Marketing Agency, NA based
Magazine publisher, Leading educational publisher and a few others.
I have delivered multiple green-field implementations, legacy CRM to Salesforce migration, multi-country
rollouts, complex Integrations with using ETL (Informatica, IBM’s CastIron, Boomi, Mulesoft) tools and
support on-going operations based on Salesforce’s custom force.com, Sales Cloud and Service Cloud
platforms.
As a Delivery head, I lead sales of Cognizant’s Proprietary Salesforce platforms and Consulting offerings
 Salesforce Product Consulting Accelerators- Lightning Roadmap, ORG assessment, Center of
Excellence
 Cloud Advisory Services - Cloud readiness assessment, Cloud CRM Migration Roadmap
 Present Cognizant’s Salesforce capabilities with Einstein, IoT, Lightning, Legacy CRM migration
and Integration
 MobiMate® - synchronizes field sales activities with Salesforce.com CRM at a single touch
 MedVantage®- integrated sales, service and complaint management platform
Selected Engagements
 Global rollout of a production bid management system across 1500 locations for one of the “Big Four”
Marketing & Ad agencies
 Digital Sales Intelligence Platform which consolidates multiple Sales and Traffic systems for an American
Media & Entertainment company
 Legacy CRM migration and Sales practices mapped into SalesCloud for a NA based Magazine publisher
 Contract Management Proof of Concept on Salesforce.com for an education publisher
 Next-Gen Linear TV Automation and Scheduling Systems for America's leading commercial Broadcast
Network
 Metadata tools assessment for a leading UK based public Broadcaster
 Portfolio Analysis across multiple linear/digital scheduling platforms for a US Broadcast Solution Provider
Worked on Custom Force.com project –Project included integrating Salesforce.com with multiple custom
ERPs, Microsoft Dynamics, PeopleSoft and Fieldglass. Appexchange products used include Walkme, Skuid
and Adobe Docusign. Responsibilities included Solution Architecture, Agile DEVOPS management and
training end-users. Salesforce.com organization with users. Managed team (peak size 20) to create and/or
modify fields, objects, validation rules, workflow, profiles, roles, sharing rules, field level security, triggers,
APEX, VisualForce, and reports. Launched governance process around data stewardship and data
integration. Managed user adoption processes including developing training material, user guides, and
instructional videos as well as leading training sessions.
Worked on Salesforce.com Sales Cloud project – Enabled the Sales pipeline for an American Media &
Entertainment company to grow by 400%. Consolidated their properties across 24 networks, Enabled sales
of 2 Mn Spots/ year, enhanced collaboration between the 300+ enterprise sales team, share and track every
customer interaction across all Media properties. Managed team (peak size 30) to perform innovation on
Chatter, standardized UI interfaces, followed up on Salesforce release bugs, standardized test classes. Led
effort to consolidate sales processes, perform data de-duplication / data quality activities, and develop sales
collaboration processes. Integration with multiple sales platforms – Google Adsense, Operative One,
Freewheel through ETL (Mulesoft, Boomi) and reporting on Microstrategy

2. Deepak Bhaskaran Profile
PMI – PMP® PMI – ACP® ITIL®–Foundation Administrator Developer SAFE® Consultant Scrum Master Agile Coach
Page 2 of 4
Education
M.B.A. (Information Technology) SP Jain Mumbai
B.E. (Computer Science) Madras University
Professional Experience
Cognizant Technology Solutions,USA 2010 – Present
 As North America Salesforce Delivery head managing a P&L of $10Mn with these representative engagements
o Global rollout of a production bid management system across 1500 locations for one of the “Big Four”
Marketing & Ad agencies
 Custom Force.com based Application which utilizes Salesforce communities to enable
Agencies to interface with external vendors on Production Bid Management
 Data Integration between multiple ERP systems (Microsoft Dynamics, MediaOcean, SAP
Peoplesoft, Ariba) with IBM MDM
 2-way data integration between IBM MDM and custom force.com using complex ETL (IBM’s
CastIron, Datastage)
 Managed Team (peak size :20) on data integration, modify fields, objects, validation rules,
workflow, profiles, roles, sharing rules, field level security, triggers, APEX, Visual Force, and
reports
 Governance process on data stewardship and performed end-user Training of 500+ internal
employees on the Platform
 Technology: Salesforce.com (Force.com, Communities), SKUID, WalkMe, IBM Infosphere
MDM, IBM Cognos Reporting, Adobe DocuSign, GitHub, SFTP, IBM BPM
o Salesforce Lightning for Outlook and Lightning Sync Integration for an education publisher
 Primary POC to gather requirements on data sync, users, VF pages to be built
 Delivered the Demo with the support of Cognizant’s Salesforce Lightning COE
o Lightning Roadmap for a NA based Magazine publisher
 Gathered requirements around ORG setup, users, data, VF pages, Integrations
 Delivered a detailed Roadmap of 2-3 months for enabling the ORG to transition from Classic to
Lightning
o Selenium Automated Testing POC for an International Auction House
 Enabled transition of support activities from a 3rd
party vendor to Cognizant
 Led the creation of the Testing COE and initiation of automated testing across multiple ORGs
 As Manager – CommsMedia NA practice lead the following engagements
o Digital Sales Intelligence Platform which consolidates multiple Sales and Traffic systems for an
American Media & Entertainment company
 Consolidated the sales pipeline to grow by 400% by consolidating the properties across 24
networks
 Enable the salespeople representing each of their properties to better collaborate with each
other, share leads and track every customer interaction across all media properties through our
customizations of Chatter in the Sales Cloud.
 Managed team (peak size 30) to perform innovation on Chatter, standardized UI interfaces,
followed up on Salesforce release bugs, standardized test classes. Led effort to consolidate
sales processes, perform data de-duplication / data quality activities, and develop sales
collaboration processes.

3. Deepak Bhaskaran Profile
PMI – PMP® PMI – ACP® ITIL®–Foundation Administrator Developer SAFE® Consultant Scrum Master Agile Coach
Page 3 of 4
 Consolidated data across multiple Digital Sales platforms – Google Adsense, Operative One,
Freewheel and AdJuster
 Technology: complex ETL (Boomi and Mulesoft), Salesforce.com (Sales Cloud, Chatter),
Microstrategy Reporting, Hadoop
o Legacy CRM migration and Sales practices mapped into SalesCloud for a NA based Magazine
publisher
 Functional Analysis of Business Problem to be designed and executed in Salesforce.com
Maintaining the Organization Administration.
 Configuration & Customizations of Salesforce.com application to incorporate various
standard functionality together with the custom one like Leads, Opportunities, Accounts,
Contacts, Activities, Campaigns, Products. Apex (Class, Triggers, Webservices etc.) ,
HTML, JavaScript, VF pages and VF Components.
 Creating Workflows, Process Builder, Objects and Validation Rules inside Salesforce and
Mapping them to the existing functionalities and Objects.
 Involved in preparing a Data Migration Strategy, Data Migration Mapping Document.
Handling Data Integration Process from different sources to SFDC.
o Contract Management Proof of Concept on Salesforce.com for a Healthcare Agency
 Gathered requirements on users, objects, business workflows and security requirements
 Delivered a detailed assessment on Salesforce.com customizations and configurations
with effort estimates
 Demonstrated initial product rollout on Salesforce.com platform
o Salesforce ORG Assessment for a Healthcare Insurance provider
 Led the functional and technical analysis of an existing ORG setup for a Healthcare
Insurance provider
 Reviewed metrics around Adoption, Declarative and Programmatic configurations
 Delivered detailed next steps on reducing technical debt, improving adoption, standardizing
visual interfaces, refactoring programmatic code to architectural standards and
suggestions around the salesforce support team structure
 Sr. Consultant – CommsMedia Practice
o As a Media & Broadcast SME led the consulting delivery for the below engagements
 Next-Gen Linear TV Automation and Scheduling Systems for America's leading
commercial Broadcast Network
 Facilitated vendor assessment and solution selection activities; collected 750+
requirements as the basis for vendor assessment across the MAM, Playout, ESB
and BPM evaluations
 Lead a team of 5 Media consultants to deliver logical context diagram, content
movement and physical architecture diagrams
 Managed development and implementation of the Asset Management and Playout
systems including delivery of 5 complex custom adapters/ services
 Enterprise Agile coach, evaluated and managed velocity across multiple scrum
teams
 Technology: ETL using SOAP/REST, Grass valley’s Miranda, IBM BPM, Sintec
 Metadata tools assessment for a leading UK based public Broadcaster
 Led requirements gathering and detailed current vs future process flow
documentations
 Evaluated multiple vendors and proposed detailed implementation roadmap

4. Deepak Bhaskaran Profile
PMI – PMP® PMI – ACP® ITIL®–Foundation Administrator Developer SAFE® Consultant Scrum Master Agile Coach
Page 4 of 4
 Technology: Dalet, HP MediaBin, Informatica Data Quality, IBM Metadata
Manager
 Consultant
o Successfully led the pre-sales for Cognizant to become the sole technology provider for a US Based
Broadcast Solution Provider
o Created and lead the BA COE for the Broadcast solution provider across multiple solutions lines
 Portfolio rationalization across 60+ applications across different business stacks
 Identify potential areas of Technology support, Solution Framework, Engagement governance
and delivery organization models
 Multi-layered functional decomposition across their broadcast solutions to identify common
business process differentiation based upon workflow, customers and geographies served
 Analytical framework to rationalize the functional overlap and make effective business decisions
- Rationalize features, Collaborate or Sunset solutions, Analyze and Prioritize Feature
development, Selective Investment and synthesizing products for specific geographies
Reliance Big Entertainment 2009 – 2010
 Regional Sales Head, Managing the integrated portfolio across multiple entertainment properties of
Gaming, Cinemas, TV and Radio Network
Microsoft Corporation 2008 – 2009
 Sales Head, managing their SMB network for their ERP range of solutions
o As part of the Small & Medium Enterprise team, responsible for devising Product roadmap and go-to-
market (GTM) for their ERP solutions
o Evaluate existing products and prepare high level feature specifications based on market research
o Evaluate and shortlist vendors, with engineering team, to procure products for broadband rollout across
India
o Analyzed and suggested improvements to portfolio of solutions being offered, resulting in 20% increase
in revenue
o Spearheaded the segmenting and profiling of the SME market in India, by conducting extensive market
research across
Hewlett Packard 2006 – 2007
 Senior Software Eng.
o Lead product delivery requiring coordination with peers and management heads for HP’s business
continuity solutions to clients. This involved understanding the CRM process in place, reviewing process
adherence, defining processes improvements as necessary, and leading/coordinating the product
delivery effort with contribution from team members and other functional groups.
o Advised presales in South Korea to win new business for HP’s Seoul office’s named account.
o Successfully translated customer mission critical business requirements at Korea Telecom to solutions
which extended the project scope from two weeks to several months for both HP and its partner
resellers.
WIPRO Technologies 2004 – 2006
 Software Eng., Building embedded solutions for their storage solutions
o Lead implementing projects in embedded domain. Experience in client interaction, project estimation
and tracking, training and presentations; exposure to the entire Project Development Life Cycle
Publications
 Authored “The Trillion $ Industry we need to talk about” - an Advertising and Marketing Industry
Point of View which shaped Cognizant’s services and offerings towards the sector.