Be the first to like this
Homepage copy: it’s easy to do, but it’s hard to do right.
Finding language that is interesting and reflects your hotel’s unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier.
The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotel’s personality, you can create homepage copy that draws in guests and makes them want more.
We’ve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions.
Check it out!