Strategies for Business Success on Reels and TikTok.pdf
tummyfriend-briefing
1. Shanghai Video Food Review
上海美食视频评论
tummyfriend.com
TUMMYFRIEND (肚蜜友)
Connecting Fans with Food
2. Food & Venue
Presentation Videos
Film by RECQUIXIT
RECQUIXIT (录可喜),一个成立在上海的视频制作工
作室. 我们为企业,工作室,以及独立的各行各业人
士提供专业的想法、策划以及视频服务。
We’re a versatile video production team providing
filming services for small businesses and independent
professionals in Shanghai.
3. New Food Item or Promotional Deal?
Showcase It!
Use videos to broadcast your restaurant, food menus, events, and story.
It surely beats traditional text and articles.
视频每一帧动态影像都无时不在向观众诉说你的理念、餐厅和美食
让观众从画面中了解你能满足他们的需求和期待
这优于任何新闻发布和无聊的文字报道
4. Our Mission:
我们的使命
Making highly engaging food & venue
presentation + promo videos; aimed to
bring you greater exposure and loyal
customers to your business.
让美食和餐厅得以互动
让你的店得到更多的曝光度和忠实顾客
Videos that win.
We’re not here to make ‘artsy motion visuals’,
we’re here to create high-converting +
engaging videos that’ll bring you more
prospects and paying customers.
我们有什么过人之处?
简单来说,艺术也可以和效用结合
不只做好看的“艺术视觉”
我们制作有效的视频为了切实帮助到你和你
的事业
6. Why us?
Videos optimized to turn viewers to customers.
From concept development,
filming, to post-production, we
give our 110%.
从创作脚本、现场拍摄 、到后期
制作, 我们尽110% 的努力。
我们如家人般为你考虑,照顾你
的需要
Make sure every video meets
the criteria:
Connects, Engages, Converts.
确保每支视频都确实有效、有趣、
有卖点, 不做无用功
We are results-driven &
focus on your business
goals: More revenue +
customers.
我们注重过程,更在意结果
超越你预期的投资回报率:
更多收益,更多顾客 First class videos with
affordable pricing solutions.
No need to overspend on a
huge production crew.
你的投资是一支高质量、好回报
的视频,而不是多余的人力费用
我们以实力说话,用最适合的方
案,为你节约一切人力和成本
7. Our Specialties
All the talent you need in one place.
93%
SCRIPT & FILMING
From storyboarding to
shooting, we’ll make sure we
present your message
accordingly.
90%
POST-PRODUCTION
With expertise in Adobe Premier &
Effects, we’ll make sure everything
is edited and packaged at first-class
standards.
89%
DIGITAL MARKETING
We’ll help promote on our
platforms as well as guide you
on how to promote your
videos out there.
从脚本设计到拍摄,确保信息通
过画面得以传达
脚本创作 & 现场拍摄 后期制作
后期制作的每一个细节都不漏过,以
一流的标准剪辑包装
数字营销
除了我们提供的平台,我们也会为你
规划视频的各种推广方案
8. Why Videos?
Powerfully effective in pre-selling and positioning your brand.
在生动丰富的视觉刺激下,
消费者更容易接受你所传达
的理念和信息
传播方式多样、便捷,传播
范围广,传播速度快
画面直观、生动,动态视频
将影像植入记忆,并赋予观
众直观体验,印象深刻
树立品牌/餐厅亲厚的形象,
与观众实时互动,加深消费
者友好以及忠诚度
IT’S FUN GREATER RETENTION STRONGER ENGAGEMENT CONSTANT REACH
People love videos. Consumers
are always more receptive to
watching a video.
Visual & sound penetrates
the core of the viewer’s
memory.
The more they remember, the
more likely they’ll come to
you.
Videos aren’t only
interactive, they build
strong emotional
connections with viewers.
As long as your video is
online, there will always be
new potential viewers and
customers.
娱乐性 直观性 互动性 传播性
9. Numbers Talk! | 让数据来证实
Statistics don’t lie. Here are the latest numbers to what consumers think.
96% 73%58% 77%
视频展示能够更好地帮
助消费者做出购买决策
Streamline decision-
making. To go or not?
有视频展示的餐厅和店铺,
产品信任度更高
Strengthen confidence &
trust with restaurant.
有视频展示、介绍的店
铺更亲切,更有互动性
Videos never fail to keep
viewers engaged.
消费者更倾向在看完所销售的
产品或服务的相关视频介绍、
展示后购买该产品
Viewers are more inclined to
visit/buy after watching a video.
消费者认为…
10. 6 Video Functions
视频是你的最佳助手
Branding 树立品牌
Videos give your brand a
‘more’ official look and
more credibility.
With sound and visuals,
you’ll be hitting much
closer to your audience’s
hearts.
分享给观众你的品牌理念、
经营哲学和你的人生故事
让你的观众找到共鸣
1
Pre-Sell Your Place 环境展示
Transparency sells. Give
your audience a walk-in of
your venue, or meet the
owners in video.
没有什么比视频更能展示
你的店铺环境
让观众在视频中踏入你的
店门,遇到你
2
Promote 宣传渠道
Share your concept, your
philosophy, your story.
Don’t keep all the facts to
yourself or wait for customers
to find out – tell them.
为你的卖点买单,别等他们
发现你,带着你的优势走向
他们
3
11. 6 Video Functions
视频是你的最佳助手
Events 活动还原
We’ll help preserve the
energy and recap any
events your business holds.
还原现场气氛,让活动永
存,就算未能参加的观众,
也可以就此一饱参与感
4
Marketing 视频营销
When the final video is
delivered, it’ll always be a
useful promotional tool and
asset to your business.
让对的人看到对的视频,
对症下药,才能加速痊愈
让你的目标受众,精准而
快速得知你的信息
5
Live Interaction 友好互动
Display videos in-store or in-front
of your shop to interact with
people walking by.
6 让店内外的视频与每个过路
人互动交流,路人也可以转
粉
12. As a business owner, I understand how vital it is to keep on
promoting your brand & offer out there.
That’s why I recommend you to employ videos - they're your
best salesmen that never goes to sleep.
Go to your customers; don’t wait for them to come to you.
- Andrew Wang
13. Videos work,
that’s why we love
making them.
To see your business
grow simply makes our
day and efforts
worthwhile.
We’ll make sure we increase conversions
and desire with every shot presented.
提升观众的兴趣,增加他们的购买欲
14. DISCOVER
探索
COLLABORATE
合作
PRODUCE
制作
DELIVER
呈现
1. After we clearly understand your business story and direction, we’ll draft up several video
ideas. 在充分理解你的需要和目标后,我们会策划不同的视频方案供你选择。
2. Once we’re both happy with the concept, we’ll start filming. 与你达成一致后,我们即刻马力全
开
3. Depending on the complexity of the video, it usually takes 10-14 business days or less before
final delivery. 通常我们递交时间在10-14个工作日,根据每个项目不同的要求,会相应调整时间
Service WorkflowThe Process 我们的进程
Get the job done.
15. PRICING TABLE
Below are the general starting price plans per project, denoted in RMB.
视频拍摄
后期制作
图片/图形设计
Filming, Post-Production
Filming
< 1 Minute – Final Video
SILVER ACCOUNT
视频拍摄
后期制作
图片/图形设计
Scripting, Filming, Post-Production
后期特效
< 2 Minute – Final Video
MEGA ACCOUNT
视频策划、方案、脚本
视频拍摄
图片/图形设计
后期制作/后期特效
5-7 Minutes – Final Video
EXCLUSIVE ACCOUNT
视频策划、方案、脚本
视频投放
营销方案
5 Minutes – 15 Minutes
Final Video
推广、宣传企划
ROYAL ACCOUNT
$899.00
PER VIDEO
$1899.00
PER VIDEO
$3999.00
PER VIDEO
$7000.00
PER VIDEO
Scripting, Filming, Post-Production
Special Effects
Scripting, Filming, Post-Production,
Special Effects
16. THANK YOU FOR WATCHING
For any questions, please contact us at:
info@tummyfriend.com