This is a project that I completed for my Full Sail courses as part of exploring my personal brand.

1. PERSONAL BRAND EXPLORATION
Morrison Feldman
Project& Portfolio I: Week 1
May 08, 2022

2. I’m Fraga. I am currently a podcast manager and
manga author, and I’m becoming a v-tuber in the next
few months. I come from a past of more traditional
business such as marketing, stocks, and real estate.
However, I want to spend the rest of my career creating
creative media for the people. This came after my first
job in the creative world working at a comic
convention. From that point, I have wanted to work in
the creative field.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Streamer
• Community Manager
• Graphic Designer/Artist
Guy Next Door- I want to use my
professional gaming experience to play
with my audience and elevate them to
my level. And despite what my
archetype says, I want to stand out in
the sea of streamers as the ‘Friendly
Neighborhood V-Tuber’.
V-tubing for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Artists and V-Tubers
TARGET AUDIENCE
Sinuuki
Outreach Plan:
• I will have concept art for my character done.
• I will use Discord and private messaging considering I
already have prior communication with them.
• I will contact them with Australian time in mind to respect
their time and boundaries.
PROFILE
PICTURE Art Streamer (Live2D)
NiŃ
Outreach Plan:
• I will have my V-tubing channel up and running with a few
streams completed.
• I will contact them via the DinoDen discord server.
• I will contact them in Southeast Asian time in order to
respect their time.
PROFILE
PICTURE Artist who works with V-Tubers
Frost
Outreach Plan:
• I will have my V-tubing channel up and running with a few
streams completed.
• I will tweet a meme at them to start communication.
• I will contact them in Midwestern American business hours
in order to respect their time.
PROFILE
PICTURE V-Tuber on Twitch

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get my V-tuber model up and running.
‣ Having the sketch phase done by May 25. Having
the completed character sheet done by mid June.
Getting the V-tuber up and running by mid to end
of July.
Mid Term: (2027)
• I want to have a Twitch account with 60,000 followers and
a manga with a concurrent reader count of 1,000 to 2,000
readers a month
‣ Followers and reader counts being looked at
monthly until then.
Long Term: (2037)
• Become completely self sufficient because of my online
career
‣ By having around $9,000 a month in my bank
account

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Using Clip Studio Paint
SOFT
HARD
Novice / Adept / Expert
Playing Games Novice / Adept / Expert
Speaking in a business setting Novice / Adept / Expert
Thinking outside the box Novice / Adept / Expert
Understanding Live2D
SOFT
HARD
Novice / Adept / Expert
Understanding algorithms Novice / Adept / Expert
Being entertaining for 4-6 hours straight Novice / Adept / Expert
Communicating well with other streamers Novice / Adept / Expert

7. I help the people to stay entertained by providing
entertaining anime-related content.
PROMISE

8. CREDENTIALS
Work Experience:
• Community Manager
• 4+ years of working in Graphic Design and
Fashion
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Community manager for 5+ artists
• Social media manager for female author
• Podcast manager for female author
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Queen of Widows
Industry Experience:
• Just over a year of V-tubing experience
Education:
• High school
• Associates degree in Game Design
Leadership Experience:
• Community leader for own V-Tubing channel
Skills and Proficiencies:
• Keeping engaging content going for hours
• Playing MMO
Fraga
Overall Online Presence:
• 395 followers on Twitter and 175 on Twitch
• Customized banner and profile pictures
• Detailed profiles on multiple social media platforms
HEADSHOT HEADSHOT
Industry Experience:
• None in V-Tubing
Education:
• High school
• Current Full Sail degree
Notable Experience:
• Negotiations for and with V-tubers
Skills and Proficiencies:
• Excellent speaker for long periods of time
Overall Online Presence:
• 883 followers on Twitter
• Custom banner and profile picture
• Well thought out profile

10. COMPETITION
Katie the Dragon
Noteworthy Experience:
• Community leader for own art server
• Community manager for other artists
• Regularly commissioned for art skills
Fraga
HEADSHOT HEADSHOT
Industry Experience:
• Artist and writer for Planet Dolan
• Hunie Pop dev work
Education:
• 5 year scholarship at Carnegie Museum for Art
• 2 years Advertising Design
• 3 years Graphic Communications (associates)
Skills and Proficiencies:
• Digital art
• V-tuber/VR model making/rigging
• Well versed in various other styles and mediums of art
Overall Online Presence:
• 3,231 followers on Twitter
• Self-Created banner and profile picture
• Well planned profiles on Twitter, Newgrounds, and Discord
• Posts regularly
Industry Experience:
• 1 year in animation
• 3 years in studio art
• 4 years in graphics design
• 1 year in digital art
Education:
• Same as Industry experience
Leadership Experience:
• Community manager for 5+ artists
• Commissioned by members of the US Rakkasans for a t-shirt
design
Skills and Proficiencies:
• Graphic design
• Animation
• Digital art
Overall Online Presence:
• 883 followers on Twitter
• Custom banner and profile picture
• Well thought out profile

11. BRAND POSITION
For my Twitch viewers who want an entertaining male
V-Tuber, I provide an entertaining male V-Tuber
because I am a multitalented, multi-industry content
creator that has a decent reaching influence.
“FRAGA”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Twitch Con
‣ 2023 | San Diego
• GDC
‣ March 20-24, 2023 | San Francisco, CA
• Comic Con
‣ 2023 | San Diego
Digital Marketing
• Primary Content: Manga and streaming
• Primary Tools:Twitter, Instagram, and Reddit on a post as needed
basis
• Website:To centralize the contentthat I make under Fraga
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• V-Tubers don’t have mentors, so I don’t know how to mento
under a vtuber
Formal Education
• Full Sail (graduating 2023)
Technical Skills
• Learn Live2D better- researching on YouTube, May and
June 2022
• Learning the V-Tubing software – research on YouTube,
June 2022
Soft Skills
• Reading chat while playing games - practice, 2022
• Get better at posting regularly on my social media accounts
about projects – practice and time for projects to start, June
2022

14. Fraga
You know the lack of male v-tubers? Well, I am a male v-tuber. In fact, here’s my
socials, including my Twitch channel.

15. REFERENCES
Ragafraga [@ragafrag]. (n.d.). Tweets [Twitter profile].
Retrieved May 8, 2022, from https://twitter.com/Ragafrag
Vshojo [@VShojoOfficial]. (n.d.). Tweets [Twitter profile].
Retrieved May 8, 2022, from https://twitter.com/VShojoOfficial
Queen Of Widows (Pre-Debut Vtuber) [@Queen_Of_Widows].
(n.d.). Tweets [Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/Queen_Of_Widows
Frost [@FrostVtuber]. (n.d.). Tweets [Twitter profile]. Retrieved
May 8, 2022, from https://twitter.com/FrostVtuber
NiŃ (Commissions Sugar Rush) [@nise_nin]. (n.d.). Tweets
[Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/nise_nin
KatieSFW (COMMISSIONS OPEN) [@KatieDragon_SFW].
(n.d.). Tweets [Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/KatieDragon_SFW
sinuuki [@Sinuuki]. (n.d.). Instagram [Instagram profile].
Retrieved May 8, 2022, from
https://www.instagram.com/sinuuki/