This is a fictitious company presentation with it's traditional IT infrastructure

1. ExertionMaxx, LLC
INFRASTRUCTURE MODERNIZATION REVIEW PROJECT
GROUP 4: ALUSINE SESAY, MONTRELL STORY, ANTHONY VERDUGO, MICHAEL WYATT

2. Business Concept
ExertionMaxx is dedicated to providing the best home cardio bikes available to consumers through both the Business to
Business (B2B) and through Business to Consumer (B2C) models.
We focus primarily on the B2C model, publishing offers and discounts to consumers through our social media pages which
generates sales.
Consumers purchase our products from our website where we handle all aspects of the transaction process online to include
ordering and payment, inventory management, shipping, and customer support.
Our sales team also conducts cold calls to a variety of businesses to sell or lease our product.

3. ExertionMaxx Mission Statement
“To provide the highest quality cardio
equipment that helps build the Best
You possible anywhere, anytime”

4. The Team
Organization
Chart

5. Our Team
 Gerard Steube, President, CEO
 Over 35 years of experience in the computer field holding positions in the
private and public sectors as well as experience in higher education.
 Holds degrees in philosophy, IT, accounting (M.S), education (M.S.) applied
statistics, and psychology (M.A) with a PhD in IT Management
 Anthony Verdugo, Chief Operating Officer
 Over 8 years of experience in both computer and telecommunication systems
for the federal government and the U.S. Army.
 Holds a degree in IT Project Management (B.S.)
 Alusine Sesay, Chief Financial Officer
 Over 9 years of experience in a variety of roles within the information
technology field to include positions such as Police Advisor, IT Support,
Cybersecurity Analyst and IT LAN Site Coordinator
 Holds a degree in Cybersecurity Management and Policy (B.S.)

6. Our Team
 Michael Wyatt, Vice President of Marketing
 Almost 30 years of experience working in a wide range of
careers within the information technology field to include
roles such as: Telecommunications Specialist Spectrum
Manager, RF Engineer Export Compliance Analyst, RF
Engineer Spectrum Manager, Technical Specialist Spectrum
Manager, and Field Engineer.
 Montrell Story, Vice President of Production
 Worked as a Network Administrator as a Government
Contractor for several years.
 Holds a degree in Computer and Information Science (B.S.)

7. Small Branches
*Retailer
*Distributor
*Wholesaler
*Manufacturer
*Partner
The Internet
*Remote
Sales
*Smart
Phone
Data Center
MPLS
Main Office
ExertionMaxx Corporate WAN
Architecture

8. Main Corporate Office Architecture
IP
Wks 1
Directory Service
File Server
DHCP
Call Manager
Wireless Router
Distribution L3 SwitchDistribution L3 Switch
Access SwitchAccess Switch
Printer
User
Redundant Switch Cores
Main Data Center
Portable Laptop
Tablet
PDA
Workstation 2
IP Phone
For our main corporate office, we
utilize a simple LAN Network
structure that helps the corporate
branch managers communicate with
their remote facilities

9. Manufacturing - Branch Office
Architecture
IP
Wks 1
Directory Service
File Server
DHCP
Call Manager
Wireless Router
Distribution L3 SwitchDistribution L3 Switch
Access SwitchAccess Switch
Printer
User
Workstation 2
Redundant Switch Cores
Main Data Center
Portable Laptop
PDA
Tablet
IP Phone

10. Manufacturing -
WAN
Technologies
Explanation
• Telephone Circuit is a WAN analog technology that uses the
PSTN protocol for transmitting data over a telephone line.
One technology is called ISDN.
• Leased Line is another dedicated WAN technology that is
offered by providers like T-Mobile. Dedicated lines are the
most expensive option. One technology of this type is the
T1 line.
• Frame relay is a packet switching option that uses virtual
circuits to connect WAN sites Digitally. Some known
technologies include, ATM, VSAT, and MPLS.
• The Internet can also be used for WAN connectivity.
Broadband VPN tunnel protocols, DSL cable, Wireless
Broadband cellular networks and ISDN are cheaper to buy
than using Dedicated lines.
• Multiple protocol Layer Switching (MPLS) Is the best and
cheapest option.

11. Manufacturing - LAN Technologies Explanation
• The LAN technologies are very numerous. But the many
technologies on a network is usually split conceptually
into 3 Layers (Access, Distribution, and Core). The Access
Layer is where all nodes on the network connects to a
switch. These devices include, Call Manager servers,
Directory services, DHCP, Workstations, Printers and more.
• The distribution layer is the aggregation layer. It is usually
a highspeed layer 3 switch that connects the entire
network. Most VLANS are usually applied to this level.
Most Security, inter-VLAN routing and Quality of service
usually applied here.
• The Core layer is only present for speed. It is the most
powerful layer 3 switch. It is good practice to use these
devices only for speed.

12. Procurement/Sales
Network Architecture
Small Branches
*Retailer
*Distributor
*Wholesaler
*Manufacturer
*Partner
The Internet
*Remote
Sales
*Smart
Phone
Data Center
MPLS
Main Office
Handheld
Device

13. Procurement /Sales Network Architecture
 The Application that Sales and Procurement
personnel would be using is consistent with the
SaaS (Software as a service) model. Working with
shared Application. CRM, ERP, email are examples
of SaaS Applications.
 The typical SaaS application are User Interface,
Workflow, Business Logic, and Database
applications.
 The Sales and Procurement personnel will log in
with there devices, whether locally or remote to
use these applications to do their work.

14. Distribution
 There are three main points for a Distribution Strategy, (Bhasin,
2018):
 Delivering the product to the customer
 Cost and time savings
 Building a competitive advantage
 Technology is providing increased capabilities for distribution
networks, (Konzak, 2012).
 E-commerce is a strong complement to store-front
businesses.
 Mobile applications empower the salesforce, information
access, and customer interaction.
 Data analytics provides quicker data tracking and positioning
strategic sales resources.

15. Distribution
Software
 The distribution software solution is a product from
Fishbowl (2019)
 Store front and e-commerce support
 Mobile applications for al iPhone and Android devices
 Cloud based and hosting support available
 Asset Tracking
 Salesforce support
 Warehousing
 Manufacturing
 Time tracking
 Shipping and receiving interfaces to UPS, Fedex, USPS,
etc.
 Interactive with financial software such as Quickbooks

16. Customer Support – Network Organization
 Our customer support
department is remote from the
other departments and utilizes
a Local Area Network (LAN),
our network organization is
represented by the below
diagram

17. Customer Support – Network Organization
 To save money, we utilize an internet phone
service in which our office VoIP phones are
connected to our router and connects to our
VoIP provider through the internet.
 We also outsource our servers to a Cloud
service provider which helps reduce
operating costs by eliminating the need to
maintain on-site servers

18. Customer Support – Network
Organization
 Our customer support department
interacts with and handles customer
disputes through our outlook email
server which is built into our
customer support software.
 The customer support department
also interacts with other departments
within the company through email
and through VoIP telecommunication

19. Customer Support – Hardware Needed
 Desktop/Laptop – End user input devices
 VoIP Phones – End user voice communication
 Switch – Connects the devices on the same
network to enable internal communication and
sharing
 Router – needed to connect our network to the
other company networks
 WAP – wireless access point to connect end
user laptops or company phones to the network

20. Customer
Support –
Software
Needed
 Customer Support software like “Freshdesk” that provides a plethora
of features such as “automated ticketing mechanisms, support
inboxes accessible by the entire team, social customer support,
knowledge bases or information portals, and community forums”
(Chang, 2019).
 File backup and management software like “Dropbox” that enables
file storage and retrieval from the Cloud.
 File Recovery software like “Recuva” that restores deleted files from
the recycle bin (Evans, 2015).
 Video Conference software like “Skype” to conduct business
meeting with other branches within MaxxExertion.
 Office Essentials software like “Microsoft Office” that provides
needed programs to conduct daily operations like Word, Excel,
Access, PowerPoint and Outlook email.
 Employee Time Tracking Software like “Kronos” that helps keep
track of employee hours and attendance
 Anti-Virus/Anti-Spam firewall protection to help prevent outside
attackers hacking into our network.

21. Data Storage
and Backup
 ExertionMaxx utilizes Cloud Servers
for the storage, sharing, and backup
of company information among all
branches.
 This solution reduces the need for
huge upfront costs to install and
maintain an onsite datacenter and
also provides instant scalability of
data storage when needed.
 Cloud Data Storage also proves
beneficial in the disaster recovery
process should any of our locations
suffer any type of data loss.

22. References
Customer Support
Chang, J. (2019). 10 best customer support software
systems for your company. Retrieved from
https://customer-support.financesonline.com/top-10-
customer-support-software-for-your-company/
Evans, M. (2015, April 28th). 15 essential software,
apps and tools for small business. Retrieved from
http://capitalsolutionsbancorp.com/15-essential-
software-apps-antools-for-small-businesses/
Manufacturing
 Froom, R., & Frahim, E. (2015). Implementing Cisco
IP switched networks (SWITCH): Foundation
learning guide : CCNP SWITCH 300-115 / Richard
Froom, Erum Frahim. Indianapolis: Cisco Press.
 McQuerry, S. (2008). Authorized self-study guide:
Interconnecting Cisco network devices. Part 1
(ICND1) / Steve McQuerry (2nd ed.). Certification
self-study series. Indianapolis, Ind.: Cisco; London :
Pearson Education [distributor].
 Odom, W., & Hintz, C. (2015). CCNA data center:
DCICN 640-911 official cert guide / Wendell
Odom, Chad Hintz. Indianapolis, IN: Cisco Press.
 Shin, B. (2017). A practical introduction to
enterprise network and security management. Boca
Raton: Taylor & Francis CRC Press.

23. References
Distribution
Bhasin, H., (2018). What are the various distribution strategies for a
company? Marketing91. Retrieved from
https://www.marketing91.com/distribution-strategies/
Chacompany. Retrieved from https://customer-
support.financesonline.com/top-10-customer-support-software-for-
your-company/
Fishbowl Corporate Brochure. (2019). Retrieved from
https://www.fishbowlinventory.com/files/documents/fishbowl
corporate-brochure.pdf
Konzak, L., (2012). Top 3 distribution technology trends for 2013.
MDM. Retrieved from https://www.mdm.com/blogs/20-distribution-
operations/post/29596-technology-2012-12-25-top-3-distribution-
technology-trends-in-2013
ng, J. (2019). 10 best customer support software systems for your
Evans, M. (2015, April 28th). 15 essential software, apps and tools
for small business. Retrieved from
http://capitalsolutionsbancorp.com/15- essential-software-
apps-antools-for-small-businesses/
Data Storage and Backup
 Riverside Technologies, Inc. (2019). The cloud vs. data center:
which is right for you? Retrieved from
https://www.1rti.com/the-cloud-vs-data-center-which-is-
better/

24. References
Procurement
 Nadeau, T. D., & Gray, K. (2013). SDN
Software defined networks. Beijing:
O'Reilly.
Sales
 Nadeau, T. D., & Gray, K. (2013). SDN
Software defined networks. Beijing:
O'Reilly.