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Brand Story Course Lesson 9 - A free course with certificate by Dragon Digital Marketing
- 1. Brand Story A Free Online Course by Dragon Digital Marketing LLC dragon digital marketing How to build a strong brand and stand out from competitors
- 2. Lesson 9 dragon digital marketing Storytelling & Brand Story
- 3. Get notified when I post new videos and go live to help you with your marketing. dragon digital marketing
- 4. dragon-digital-marketing.com/courses/brand-story.html Download the course summary & get more free resources dragon digital marketing
- 5. dragon digital marketing Story is how humans navigate the world. It is our oldest technology and our most important one. - Seth Godin QUOTE
- 9. Be clear on who you want your story to resonate with and who you want to appeal to Create detailed buyer personas and taylor your messaging dragon digital marketing How to write a compelling brand story
- 10. Buyer Persona Template MAKE YOUR MARKETING STRONGER BY ORGANIZING YOUR AUDIENCE INTO GROUPS Dragon Digital Marketing dragon digital marketing
- 13. dragon digital marketing Your customer is the hero of your brand story Your brand is the mentor in your brand story
- 26. Find your relevance in your brand values Stay consistent by building all of your communication around your morals Resonate with your audience through your brand voice as a mentor rather than hero Use your gift as a differentiator to build your UVP and USP on Commit to your higher values to gain credibility and keep it The power of stories is that they create trust Your story must be driven through you brand personality dragon digital marketing How to make your brand a story brand
- 27. dragon digital marketing Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage. Boring stories won’t attract and retain readers, but stories brimming with personality can. - Susan Gunelius QUOTE
- 28. dragon digital marketing Ordinary World Special World Call To Adventure1. 2. Assistance 3. Departure 4. Trials 5. Approach 6. Crisis 7. Treasure 8. Result 9. Return 10. New Life 11. Resolution Status Quo The Hero’s Journey
- 29. Beginning: Problem Middle: Solution End: Success Every story has a beginning, a middle and an end Explain the problem that you set out to solve Describe how you solve it Get excited about the success you produce dragon digital marketing How to structure your brand story
- 34. EXERCISE 1 dragon digital marketing Think about the 12 steps of the Hero’s Journey and write out your brand story. Focus especially on the 3 steps where you describe the problem, solution and success.
- 36. How is your product or service making the world a better place? EXERCISE 2 dragon digital marketing
- 37. What is your vision for the future of your business and how do you feel you can contribute more to build a better world? EXERCISE 3 dragon digital marketing
- 38. Can you see yourself making a difference in the world over your lifetime? And if so, what are your goals? EXERCISE 4 dragon digital marketing
- 39. dragon digital marketing When you look back upon the obstacles you’ve overcome, you don’t want to be ashamed of how you’ve treated other people. - John Wall QUOTE
- 40. Relationships are the lifeblood of brands and they are built on shared believes Your customer is the hero of your story Live by the moral of your brand story and let all your actions and your marketing campaigns be guided by your beliefs, vision and mission Make your brand personable and allow for people to identify with your brand Everybody who shares your core beliefs, goals and values will be attracted to your brand dragon digital marketing Conclusion
- 41. THANK YOU FOR SUBSCRIBING! Website: dragon-digital-marketing.com Twitter: @DragonDigitalM1 Facebook: facebook.com/DragonDigitalMarketingOfficial