2. Performance:
-The band are seen at the beginning of the video playing the song presumab
-There are also stills at the beginning of the video where the member’s name
-Audiences enjoy seeing members play their instruments as it shows off thei
3. Narrative Structure:
-The narrative is established very quickly through Cole asking the
others what they are going to do before going to a party at 10. Dylan
decides to go to a fast food restaurant and then the music stops while
they order.
-The audience then get to see the members order food and talk and
interact with each other which is unusual within music videos but
provides the audiences with a sense of gratification.
-Seeing the band members directly address the camera as well as
interact with each other helps the audience get to know them and
establish their star personas.
-There are many points throughout the video where they are messing
around and looking silly which shows they do not take themselves’s
seriously which their fanbase would enjoy.
-There is also an abstract scene at the end where a model of their van
is seen to be falling off a cliff and the members parachute out, landing
them perfectly at the party they’re attending.
4. Camerawork, shot sizes, angles, focus and movement
-There is a wide range of shots and angles throughout the
video such as wide shots, tracking shots, close ups, mid
shots and perspective shots.
-An unusual camera technique they use is a fisheye lens at
different points throughout the video, mainly when they are in
the van. This allows the artist to be close to the camera, but
for the audience to also be able to see what is going on
around them.
-There is also low quality video which makes it appear that
the footage is from a CCTV camera, which has connotations
that they are misbehaving and being watched.
5. Editing transitions, pace, synching, colour correction
-The video begins with a CD player in a car and the song title,
band name and director moves across it like it does in an old
car monitor.
-There is a fast pace which is supported with quick transitions
however there are multiple occasions when the music stops
for them to speak which slows the pace of the video.
-There is a clear retro, 90s aesthetic to the video and the
colour scheme fits that.
-The transitions between locations are often done in creative
ways such as the shape of a milkshake moving the next scene
in.
6. Mise-en-scène, locations, costumes, makeup, props, lighting
-There are 9 different locations in the video: in their car, in their
house (which ends up being the back of the car), at the drive
through, in the window of the drive through, in the street, when
half the band are outside the car, at the back of the drive
through, a mountainside and Schaefer’s party.
-The locations, costumes, props and lighting all create the retro
aesthetic of the video.
-Although they move location frequently they are in the same
costumes the entire time.
-Two of the members have quirky hats on and the lead singer
has blue hair which premiered in this video which excited fans.
7. Social, cultural context
-‘OK’ was released on the 20th of March 2020 and is
expected to be the lead single of Wallow’s second studio
album. It was first played in a VIP performance on the 27th
of February 2020 in Syracuse.
-The video was streamed on YouTube and fans where able
to live comment as they all watched it together for the first
time. This streaming was advertised and promoted on the
band's Instagram and they were on the chat 30 minutes
early to chat with their fans during the lead up to it going
live.
-Upon release of the song it hit one million streams in under
a week
