1. TV SCHEDULING

2. The schedule for each day
can be broken down into
clear segments. How would
you categorise these
segments?

3. • By the time due to the type of programmes,
Early am – am – Early pm – pm 6:00 – 6 – 9 – 9...
Retired people
Children Soap operas
Students
Young people News
Unemployed

4. Who are the target audience
for these segments?

5. • Earlier on is adults/old people (8am onwards)
• 4pm children
• 7pm on wards is young adults
• After 9pm is adults and young adults

6. Who is the target audience
for each terrestrial channel?

7. • Channel 5 – The gadget show (adults/men)
• ITV1 – Loose women and Emmerdale
(mums/women in the morning also a mass
audience)
• BBC2 – Dragons Den (adults/older people both
men and women)
• BBC1 – Holby City and newround (mass audience)
• Channel 4 – Hollyoaks and Place in the sun (mass
audience)

8. What percentage of
channels are taken up by
repeats?

9. • Half/50% because of the cost of showing each
programme and the popularity.

10. Which channels have more
imported programmes in
there schedule?

11. • Channel 4 – has a wide target audience and
aimed at specific audiences at different times.
• Channel 5 – this is cheaper and it’s not as
popular.

12. What do you understand by
the term ‘Watershed’?

13. • 9 O’clock
• Violent/older programmes are played
• Younger people should be in bed