A Social Media Marketing Campaign for a young and vibrant Kolkata-based Mall to mark its entry as the "it" hangout place for millennials who are fashionable, value-conscious and social-media savvy.

1. #AcropolisSelfieContest About
Acropolis
-­‐ 4
Lac
sq.
Feet
of
Commercial
Development
-­‐ Including
mall
that
houses
popular
retail
and
food
outlets
some
of
which
are
unique
to
Kolkata
-­‐ Located
in
the
IT
hub
of
Kolkata

2. DELIVERABLES
VIDEO
MARKETING
SOCIAL
MEDIA
MARKETING
INTEGRATED
MARKETING
CAMPIGN
Acropolis
approached
us
to
increase
its
VISIBILITY
AND
BRAND
RECALL
through
a
high-­‐ROI
campaign
that
showcased
it
as
the
young,
trendy,
happening
“it”
mall
of
Kolkata.
WHAT
WE
DID

3. GERMINATION
In
Kolkata,
clicking
selfies
in
a
mall
is
a
HUGE
rage,
especialy
among
our
target
audience
(And
then
of
course
uploading
the
best
ones
on
Facebook!)
Another
aDribute
that
this
digital-­‐savvy
demographic
shares
is
that
it
is
extremely
value-­‐conscious.
We
combined
these
two
for
an
irresisJble
combo
er
contest
–
#AcropolisSelfieContest-­‐
An
EasyWin
in
4
Simple
Steps:

4. Why did we choose the particular Hashtag?
(#AcropolisSelfieContest)
Help
monitor
all
the
parJcipants,
bringing
hashtagged
photos
under
a
unified
page.
Extend
the
contest
beyond
the
Acropolis
Facebook
Page.

5. ENHANCE
BRAND
AWARESSS
ACROPOLIS SELFIE
CONTEST
AROUSE
INTEREST,DESIRE
&
ACTION
hashtag

6. ORGANIC
METRICS
6000+
Impressions
Numbers
shared
are
cumulaXve
of
all
digital
creaXves
and
promoXons
for
the
campaign
that
ran
for
2
weeks.
900+
CreaXve
Likes
600+
Comments
1000+
New
Page
Likes
2000+
Selfies
shared

7. CAMPAIGN
CREATIVES
Check
them
out
below