chcfvb

1. Welcome to my
presentation

2. Presentation topic: Marketing
practices of Bashundhara Group
Submitted To
Mahfuzur Rahman
Lecturer
Department of Marketing
Comilla University
Submitted By
Md. Billal Hossen
ID:11807049
Department of Marketing
Comilla University

3. Bashundhara Group
Bashundhara Group[ is a Bangladeshi
conglomerate.]It is one of the biggest
manufacturing companies in Bangladesh. It
began in 1987 as a real estate company
venture under the name East West Property
Development Ltd (EWPD). The first project
of EWPD turned out to be very victorious.
After then, the company grew very rapidly. It
currently owns more than 50 main concerns
located throughout Bangladesh.

4. Import products of Bashundhara
Group in Bangladesh

5. Market Strategy(STP) of Bashundhara Group in
Bangladesh
1.Market Segmentation
 Geographic Segmentation
 Demographic Segmentation
 Behavioral Segmentation
 Psychographic Segmentation
2. Target Market :
 Higher class
 Upper middle class
 Middle class
3.Market Positioning:
 Create an image in minds of potential customer
 Make quality product with affordable price

6. Marketing Mix:
4p’s of Marketing
 Product
 Price
 Place
 Promotion

8. SWOT Analysis:
Findings of SWOT Analysis:
1.Strengths
2.Weakness
3.Opportunities
4.Threats

9. Conclusion
Bashundhara Group is one
of the most prestigious
and experienced
commercial and
industrial conglomerates
in Bangladesh today.
Bashundhara Group
overall performance in
the market is very good.
It is doing well in tha
market.

10. Thank You